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Related papers: Unit Selection: Case Study and Comparison with A/B…

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The unit selection problem aims to identify a set of individuals who are most likely to exhibit a desired mode of behavior, for example, selecting individuals who would respond one way if encouraged and a different way if not encouraged.…

Artificial Intelligence · Computer Science 2022-08-23 Ang Li , Judea Pearl

The unit selection problem aims to identify a set of individuals who are most likely to exhibit a desired mode of behavior, for example, selecting individuals who would respond one way if encouraged and a different way if not encouraged.…

Artificial Intelligence · Computer Science 2021-09-17 Ang Li , Judea Pearl

The unit selection problem is to identify a group of individuals who are most likely to exhibit a desired mode of behavior, for example, selecting individuals who would respond one way if incentivized and a different way if not. The unit…

Artificial Intelligence · Computer Science 2022-10-18 Ang Li , Song Jiang , Yizhou Sun , Judea Pearl

When interpreting A/B tests, we typically focus only on the statistically significant results and take them by face value. This practice, termed post-selection inference in the statistical literature, may negatively affect both point…

Applications · Statistics 2021-06-01 Alex Deng , Yicheng Li , Jiannan Lu , Vivek Ramamurthy

A/B testing is ubiquitous within the machine learning and data science operations of internet companies. Generically, the idea is to perform a statistical test of the hypothesis that a new feature is better than the existing platform---for…

Statistics Theory · Mathematics 2017-10-11 David Goldberg , James E. Johndrow

We address the problem of A/B testing, a widely used protocol for evaluating the potential improvement achieved by a new decision system compared to a baseline. This protocol segments the population into two subgroups, each exposed to a…

Machine Learning · Statistics 2025-06-16 Otmane Sakhi , Alexandre Gilotte , David Rohde

Surprisal theory links human processing effort to the predictability of an upcoming linguistic unit, but empirical work often leaves the notion of a unit underspecified. In practice, experimental stimuli are segmented into linguistically…

Computation and Language · Computer Science 2026-05-01 Samuel Kiegeland , Vésteinn Snæbjarnarson , Tim Vieira , Ryan Cotterell

Controlled experiments (A/B tests or randomized field experiments) are the de facto standard to make data-driven decisions when implementing changes and observing customer responses. The methodology to analyze such experiments should be…

Applications · Statistics 2020-03-06 Shafi Kamalbasha , Manuel J. A. Eugster

The likelihood principle makes strong claims about the nature of statistical evidence but is controversial. Its claims are undermined by the existence of several examples that are assumed to show that it allows, with unity probability,…

Statistics Theory · Mathematics 2015-08-25 Michael J. Lew

Recovering and distinguishing between the strict-preference, indifference and/or indecisiveness parts of a decision maker's preferences is a challenging task but also important for testing theory and conducting welfare analysis. This paper…

Theoretical Economics · Economics 2025-09-15 Georgios Gerasimou

We design and implement lab experiments to evaluate the normative appeal of behavior arising from models of ambiguity-averse preferences. We report two main empirical findings. First, we demonstrate that behavior reflects an incomplete…

Theoretical Economics · Economics 2024-07-26 Christoph Kuzmics , Brian W. Rogers , Xiannong Zhang

We show that it is possible to understand and identify a decision maker's subjective causal judgements by observing her preferences over interventions. Following Pearl [2000], we represent causality using causal models (also called…

Theoretical Economics · Economics 2024-01-23 Joseph Y. Halpern , Evan Piermont

Despite the prevalence of voting systems in the real world there is no consensus among researchers of how people vote strategically, even in simple voting settings. This paper addresses this gap by comparing different approaches that have…

Computer Science and Game Theory · Computer Science 2019-09-24 Roy Fairstein , Adam Lauz , Kobi Gal , Reshef Meir

Survey researchers face the problem of sensitivity bias: since people are reluctant to reveal socially undesirable or otherwise risky traits, aggregate estimates of these traits will be biased. List experiments offer a solution by…

Methodology · Statistics 2024-09-27 Sophia Hatz , David Randahl

Randomized experimentation (also known as A/B testing or bucket testing) is widely used in the internet industry to measure the metric impact obtained by different treatment variants. A/B tests identify the treatment variant showing the…

A/B testing refers to the task of determining the best option among two alternatives that yield random outcomes. We provide distribution-dependent lower bounds for the performance of A/B testing that improve over the results currently…

Statistics Theory · Mathematics 2015-02-25 Emilie Kaufmann , Olivier Cappé , Aurélien Garivier

On-line experimentation (also known as A/B testing) has become an integral part of software development. To timely incorporate user feedback and continuously improve products, many software companies have adopted the culture of agile…

Applications · Statistics 2019-08-13 Yu Wang , Somit Gupta , Jiannan Lu , Ali Mahmoudzadeh , Sophia Liu

Decision-making with information displays is a key focus of research in areas like human-AI collaboration and data visualization. However, what constitutes a decision problem, and what is required for an experiment to conclude that…

Human-Computer Interaction · Computer Science 2025-05-05 Jessica Hullman , Alex Kale , Jason Hartline

Making a decision is often a matter of listing and comparing positive and negative arguments. In such cases, the evaluation scale for decisions should be considered bipolar, that is, negative and positive values should be explicitly…

Artificial Intelligence · Computer Science 2014-01-16 Didier Dubois , Hélène Fargier , Jean-François Bonnefon

A/B tests are randomized experiments frequently used by companies that offer services on the Web for assessing the impact of new features. During an experiment, each user is randomly redirected to one of two versions of the website, called…

Social and Information Networks · Computer Science 2021-08-12 Francisco Galuppo Azevedo , Bruno Demattos Nogueira , Fabricio Murai , Ana Paula Couto da Silva
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