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The use of online reviews to aid with purchase decisions is popular among consumers as it is a simple heuristic tool based on the reported experiences of other consumers. However, not all online reviews are written by real consumers or…
One of the goals of every business enterprise is to increase customer loyalty. The degree of customer loyalty is called customer quality which its forecasting will affect strategic marketing practices. The purpose of this study is to…
Text is the main method of communicating information in the digital age. Messages, blogs, news articles, reviews, and opinionated information abound on the Internet. People commonly purchase products online and post their opinions about…
Conjoint analysis is a cornerstone of market research for estimating consumer preferences; however, traditional methods face persistent challenges regarding time, cost, and respondent fatigue. To address these limitations, this study…
Classification and patterns extraction from customer data is very important for business support and decision making. Timely identification of newly emerging trends is very important in business process. Large companies are having huge…
Human-AI Interaction (HAI) guidelines and design principles have become increasingly important in both industry and academia to guide the development of AI systems that align with user needs and expectations. However, large-scale empirical…
Pricing decisions of companies require an understanding of the causal effect of a price change on the demand. When real-life pricing experiments are infeasible, data-driven decision-making must be based on alternative data sources such as…
We propose a new method for aggregating the information of multiple reviewers rating multiple products. Our approach is based on the network relations induced between products by the rating activity of the reviewers. We show that our method…
User marketing is a key focus of consumer-based internet companies. Learning algorithms are effective to optimize marketing campaigns which increase user engagement, and facilitates cross-marketing to related products. By attracting users…
With the increasing popularity of conversational search, how to evaluate the performance of conversational search systems has become an important question in the IR community. Existing works on conversational search evaluation can mainly be…
Healthcare data is increasing in size at an unprecedented speed with much attention on big data analysis and Artificial Intelligence application for quality assurance, clinical training, severity triaging, and decision support. Radiology is…
E-commerce websites use machine learned ranking models to serve shopping results to customers. Typically, the websites log the customer search events, which include the query entered and the resulting engagement with the shopping results,…
One of the most used approaches for providing recommendations in various online environments such as e-commerce is collaborative filtering. Although, this is a simple method for recommending items or services, accuracy and quality problems…
The computer service industry has expanded rapidly over the past two decades, driven by the proliferation of computing technologies, the entry of large firms, and the availability of online diagnostic and troubleshooting tools. In this…
The prospect of combining human operators and virtual agents (bots) into an effective hybrid system that provides proper customer service to clients is promising yet challenging. The hybrid system decreases the customers' frustration when…
The Internet has become a very powerful platform where diverse medical information are expressed daily. Recently, a huge growth is seen in searches like symptoms, diseases, medicines, and many other health related queries around the globe.…
This research aims to explore business processes and what the factors have major influence on electronic marketing and CRM systems? Which data needs to be analyzed and integrated in the system, and how to do that? How effective of…
User satisfaction is closely related to enterprises, as it not only directly reflects users' subjective evaluation of service quality or products, but also affects customer loyalty and long-term business revenue. Monitoring and…
Analysis is a key part of usability testing where UX practitioners seek to identify usability problems and generate redesign suggestions. Although previous research reported how analysis was conducted, the findings were typically focused on…
Personalization is being applied to great extend in many systems. This paper presents a multi-dimensional user data model and its application in web search. Online and Offline activities of the user are tracked for creating the user model.…