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In this paper, we apply neural networks into digital marketing world for the purpose of better targeting the potential customers. To do so, we model the customer online behaviours using dedicated neural network architectures. Starting from…

Machine Learning · Computer Science 2018-04-23 Yanwei Cui , Rogatien Tobossi , Olivia Vigouroux

Recently, deep learned enabled end-to-end (E2E) communication systems have been developed to merge all physical layer blocks in the traditional communication systems, which make joint transceiver optimization possible. Powered by deep…

Signal Processing · Electrical Eng. & Systems 2021-06-09 Huiqiang Xie , Zhijin Qin , Geoffrey Ye Li , Biing-Hwang Juang

Ensuring the products displayed in e-commerce search results are relevant to users queries is crucial for improving the user experience. With their advanced semantic understanding, deep learning models have been widely used for relevance…

Information Retrieval · Computer Science 2025-05-13 Hongwei Shang , Nguyen Vo , Nitin Yadav , Tian Zhang , Ajit Puthenputhussery , Xunfan Cai , Shuyi Chen , Prijith Chandran , Changsung Kang

With the continuous development of machine learning technology, major e-commerce platforms have launched recommendation systems based on it to serve a large number of customers with different needs more efficiently. Compared with…

Machine Learning · Computer Science 2020-12-14 Yang Yu , Zhenhao Gu , Rong Tao , Jingtian Ge , Kenglun Chang

In this paper, we present an efficient deep learning based approach to extract technology-related topics and keywords within scientific literature, and identify corresponding technologies within patent applications. Specifically, we utilize…

Digital Libraries · Computer Science 2022-05-23 Daniel Hain , Roman Jurowetzki , Mariagrazia Squicciarini

Scene marketing that well demonstrates user interests within a certain scenario has proved effective for offline shopping. To conduct scene marketing for e-commerce platforms, this work presents a novel product form, scene-based topic…

Computation and Language · Computer Science 2022-11-01 Peng Lin , Yanyan Zou , Lingfei Wu , Mian Ma , Zhuoye Ding , Bo Long

Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…

Information Retrieval · Computer Science 2025-08-05 Yanda Chen , Zihui Ren , Qixiang Gao , Jiale Chen , Si Chen , Xubin Li , Tiezheng Ge , Bo Zheng

The rise of generative AI search engines is disrupting traditional SEO, with Gartner predicting 25% reduction in conventional search usage by 2026. This necessitates new approaches for web content visibility in AI-driven search…

Machine Learning · Statistics 2025-07-08 Florian Lüttgenau , Imar Colic , Gervasio Ramirez

Deep Learning methods employ multiple processing layers to learn hierarchial representations of data. They have already been deployed in a humongous number of applications and have produced state-of-the-art results. Recently with the growth…

Computation and Language · Computer Science 2018-08-15 Sarvesh Patil

Deep learning methods employ multiple processing layers to learn hierarchical representations of data and have produced state-of-the-art results in many domains. Recently, a variety of model designs and methods have blossomed in the context…

Computation and Language · Computer Science 2018-11-27 Tom Young , Devamanyu Hazarika , Soujanya Poria , Erik Cambria

Intelligent and adaptive online education systems aim to make high-quality education available for a diverse range of students. However, existing systems usually depend on a pool of hand-made questions, limiting how fine-grained and…

Computation and Language · Computer Science 2021-06-09 Megha Srivastava , Noah Goodman

Neural retrieval models excel in Web search, but their training requires substantial amounts of labeled query-document pairs, which are costly to obtain. With the widespread availability of Web document collections like ClueWeb22, synthetic…

Information Retrieval · Computer Science 2025-05-27 João Coelho , Bruno Martins , João Magalhães , Chenyan Xiong

We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically…

Information Retrieval · Computer Science 2021-03-25 Rui Li , Yunjiang Jiang , Wenyun Yang , Guoyu Tang , Songlin Wang , Chaoyi Ma , Wei He , Xi Xiong , Yun Xiao , Eric Yihong Zhao

Accurate explicit and implicit product identification in search queries is critical for enhancing user experiences, especially at a company like Adobe which has over 50 products and covers queries across hundreds of tools. In this work, we…

Information Retrieval · Computer Science 2024-05-30 Sanat Sharma , Jayant Kumar , Twisha Naik , Zhaoyu Lu , Arvind Srikantan , Tracy Holloway King

A scaleable modelling framework for the consumer intent within the setting of e-Commerce is presented. The methodology applies contextualisation through embeddings borrowed from Natural Language Processing. By considering the user session…

Social and Information Networks · Computer Science 2020-11-04 Hassan Elhabbak , Benoît Descamps , Elisabeth Fischer , Sakis Athanasiadis

This project tackles the pressing issue of human trafficking in online C2C marketplaces through advanced Natural Language Processing (NLP) techniques. We introduce a novel methodology for generating pseudo-labeled datasets with minimal…

Machine Learning · Computer Science 2023-11-23 Alejandro Rodriguez Perez , Pablo Rivas

Opinion mining, also known as sentiment analysis, is a subfield of natural language processing (NLP) that focuses on identifying and extracting subjective information in textual material. This can include determining the overall sentiment…

Computation and Language · Computer Science 2023-08-08 Nour Eddine Zekaoui , Siham Yousfi , Maryem Rhanoui , Mounia Mikram

This paper presents a novel method for user interface (UI) generation based on the Transformer architecture, addressing the increasing demand for efficient and aesthetically pleasing UI designs in software development. Traditional UI design…

Human-Computer Interaction · Computer Science 2024-10-24 Shiyu Duan , Runsheng Zhang , Mengmeng Chen , Ziyi Wang , Shixiao Wang

In this paper we have modified the existing page ranking mechanism as an advanced Page Rank Algorithm based on Semantics Inlinks Outlinks and Google Analytics. We have used Semantics page ranking to rank pages according to the word searched…

Social and Information Networks · Computer Science 2017-09-12 Aritra Banerjee , Shrey Choudhary

Given the vast scale of the Web, crawling prioritisation techniques based on link graph traversal, popularity, link analysis, and textual content are frequently applied to surface documents that are most likely to be valuable. While…

Information Retrieval · Computer Science 2025-07-03 Francesca Pezzuti , Sean MacAvaney , Nicola Tonellotto
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