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The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

A widely studied process of influence diffusion in social networks posits that the dynamics of influence diffusion evolves as follows: Given a graph $G=(V,E)$, representing the network, initially \emph{only} the members of a given…

Data Structures and Algorithms · Computer Science 2015-12-22 Gennaro Cordasco , Luisa Gargano , Adele A. Rescigno , Ugo Vaccaro

In this paper, we consider how to maximize users' influence in Online Social Networks (OSNs) by exploiting social relationships only. Our first contribution is to extend to OSNs the model of Kempe et al. [1] on the propagation of…

Social and Information Networks · Computer Science 2014-03-05 Giovanni Neglia , Xiuhui Ye , Maksym Gabielkov , Arnaud Legout

Content spread inequity is a potential unfairness issue in online social networks, disparately impacting minority groups. In this paper, we view friendship suggestion, a common feature in social network platforms, as an opportunity to…

Social and Information Networks · Computer Science 2022-12-22 Ian P. Swift , Sana Ebrahimi , Azade Nova , Abolfazl Asudeh

Influence maximization(IM) problem is to find a seed set in a social network which achieves the maximal influence spread. This problem plays an important role in viral marketing. Numerous models have been proposed to solve this problem.…

Social and Information Networks · Computer Science 2015-10-22 Yaxuan Wang , Hongzhi Wang , Jianzhong Li

We study the online influence maximization (OIM) problem in social networks, where the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the largest…

Social and Information Networks · Computer Science 2022-08-26 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

Influence maximization in temporal social networks presents unique challenges due to the dynamic interactions that evolve over time. Traditional diffusion models often fall short in capturing the real-world complexities of active-inactive…

Social and Information Networks · Computer Science 2025-07-24 Aaqib Zahoor , Iqra Altaf Gillani , Janib ul Bashir

Influence maximization is the problem of finding a subset of the most influential individuals in a network. The impact of social networks on the dissemination of information and the development of viral marketing has made this problem as…

Social and Information Networks · Computer Science 2020-12-08 Maryam Adineh , Mostafa Nouri-Baygi

The ubiquity of social platforms has reshaped the way information, behaviors, and advertisements diffuse across networks, with influence propagation often initiated by a small set of ``seed'' users. While much of the literature emphasizes…

Social and Information Networks · Computer Science 2026-05-28 Fangzhu Shen , Amir Gilad , Sudeepa Roy

We consider stochastic influence maximization problems arising in social networks. In contrast to existing studies that involve greedy approximation algorithms with a 63% performance guarantee, our work focuses on solving the problem…

Social and Information Networks · Computer Science 2020-06-02 Hao-Hsiang Wu , Simge Kucukyavuz

How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…

Social and Information Networks · Computer Science 2025-07-08 Marina Lin , Laura P. Schaposnik , Raina Wu

Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…

Social and Information Networks · Computer Science 2020-10-27 Xiaoyun Fu , Madhavan Rajagopal Padmanabhan , Raj Gaurav Kumar , Samik Basu , Shawn Dorius , Pavan Aduri

Information diffusion and virus propagation are fundamental processes taking place in networks. While it is often possible to directly observe when nodes become infected with a virus or adopt the information, observing individual…

Data Structures and Algorithms · Computer Science 2015-03-17 Manuel Gomez-Rodriguez , Jure Leskovec , Andreas Krause

As social networks are constantly changing and evolving, methods to analyze dynamic social networks are becoming more important in understanding social trends. However, due to the restrictions imposed by the social network service…

Social and Information Networks · Computer Science 2018-01-09 Kaan Bingöl , Bahaeddin Eravcı , Çağrı Özgenç Etemoğlu , Hakan Ferhatosmanoğlu , Buğra Gedik

In this work, we investigate the online influence maximization in social networks. Most prior research studies on online influence maximization assume that the nodes are fully cooperative and act according to their stochastically generated…

Social and Information Networks · Computer Science 2024-10-01 Xiaotong Cheng , Behzad Nourani-Koliji , Setareh Maghsudi

Influence maximization is key topic in data mining, with broad applications in social network analysis and viral marketing. In recent years, researchers have increasingly turned to machine learning techniques to address this problem. They…

Machine Learning · Computer Science 2024-12-18 Asela Hevapathige , Qing Wang , Ahad N. Zehmakan

We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…

Machine Learning · Computer Science 2018-05-25 Sharan Vaswani , Branislav Kveton , Zheng Wen , Mohammad Ghavamzadeh , Laks Lakshmanan , Mark Schmidt

Identifying the most influential individuals can provide invaluable help in developing and deploying effective viral marketing strategies. Previous studies mainly focus on designing efficient algorithms or heuristics to find top-K…

Social and Information Networks · Computer Science 2015-08-06 Xiaodong Liu , Xiangke Liao , Shanshan Li , Jingying Zhang , Lisong Shao , Chenlin Huang , Liquan Xiao

Much research has been done on studying the diffusion of ideas or technologies on social networks including the \textit{Influence Maximization} problem and many of its variations. Here, we investigate a type of inverse problem. Given a…

Social and Information Networks · Computer Science 2014-04-28 Georgios Askalidis , Randall A. Berry , Vijay G. Subramanian

A premise at a heart of network analysis is that entities in a network derive utilities from their connections. The {\em influence} of a seed set $S$ of nodes is defined as the sum over nodes $u$ of the {\em utility} of $S$ to $u$. {\em…

Social and Information Networks · Computer Science 2016-02-02 Edith Cohen , Daniel Delling , Thomas Pajor , Renato F. Werneck