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In social networks, it is often of interest to identify the most influential users who can successfully spread information to others. This is particularly important for marketing (e.g., targeting influencers for a marketing campaign) and to…

Social and Information Networks · Computer Science 2025-07-24 Caroline B. Pena , David J. P. O'Sullivan , Pádraig MacCarron , Akrati Saxena

The flow of information reaching us via the online media platforms is optimized not by the information content or relevance but by popularity and proximity to the target. This is typically performed in order to maximise platform usage. As a…

Physics and Society · Physics 2019-06-19 Alina Sîrbu , Dino Pedreschi , Fosca Giannotti , János Kertész

Modern technology has drastically changed the way we interact and consume information. For example, online social platforms allow for seamless communication exchanges at an unprecedented scale. However, we are still bounded by cognitive and…

Physics and Society · Physics 2018-11-09 Nicola Perra , Luis E C Rocha

Opinion dynamics on social networks have been received considerable attentions in recent years. Nevertheless, just a few works have theoretically analyzed the condition in which a certain opinion can spread in the whole structured…

Computer Science and Game Theory · Computer Science 2022-08-31 Zhifang Li , Xiaojie Chen , Han-Xin Yang , Attila Szolnoki

The study of influence maximization in social networks has largely ignored disparate effects these algorithms might have on the individuals contained in the social network. Individuals may place a high value on receiving information, e.g.…

Social and Information Networks · Computer Science 2019-03-07 Benjamin Fish , Ashkan Bashardoust , danah boyd , Sorelle A. Friedler , Carlos Scheidegger , Suresh Venkatasubramanian

In this work we propose an improvement of the $x$-space algorithm developed for solving a class of min--max bilevel optimization problems (Tang Y., Richard J.P.P., Smith J.C. (2016), A class of algorithms for mixed-integer bilevel min--max…

Optimization and Control · Mathematics 2021-05-19 Kübra Tanınmış , Necati Aras , İ. Kuban Altınel

Information diffusion and virus propagation are fundamental processes taking place in networks. While it is often possible to directly observe when nodes become infected with a virus or adopt the information, observing individual…

Data Structures and Algorithms · Computer Science 2015-03-17 Manuel Gomez-Rodriguez , Jure Leskovec , Andreas Krause

Influence maximization is the problem of finding the set of nodes of a network that maximizes the size of the outbreak of a spreading process occurring on the network. Solutions to this problem are important for strategic decisions in…

Physics and Society · Physics 2019-10-23 Sirag Erkol , Claudio Castellano , Filippo Radicchi

Min-max problems are important in multi-agent sequential decision-making because they improve the performance of the worst-performing agent in the network. However, solving the multi-agent min-max problem is challenging. We propose a…

Multiagent Systems · Computer Science 2024-05-31 Alexandros E. Tzikas , Jinkyoo Park , Mykel J. Kochenderfer , Ross E. Allen

In this paper, the influence of the social media on the opinion formation process is modeled during an election campaign. In the proposed model, peer- to-peer interactions and targeted online propaganda messages are assumed to be the…

Physics and Society · Physics 2021-03-16 Semra Gunduc

For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…

Social and Information Networks · Computer Science 2016-07-05 Guangmo Tong , Weili Wu , Shaojie Tang , Ding-Zhu Du

In this paper, we propose a new data based model for influence maximization in online social networks. We use the theory of belief functions to overcome the data imperfection problem. Besides, the proposed model searches to detect…

Social and Information Networks · Computer Science 2016-10-21 Siwar Jendoubi , Arnaud Martin , Ludovic Liétard , Hend Hadji , Boutheina Yaghlane

In this paper, we present a novel model to characterize individual tendencies in repeated decision-making scenarios, with the goal of designing model-based control strategies that promote virtuous choices amidst social and external…

Systems and Control · Electrical Eng. & Systems 2025-03-06 Chiara Ravazzi , Valentina Breschi , Paolo Frasca , Fabrizio Dabbene , Mara Tanelli

In the era of social media, people frequently share their own opinions online on various issues and also in the way, get exposed to others' opinions. Be it for selective exposure of news feed recommendation algorithms or our own inclination…

Social and Information Networks · Computer Science 2023-04-24 Prithwish Jana , Romit Roy Choudhury , Niloy Ganguly

Influence maximization is the problem of finding a set of influential users in a social network such that the expected spread of influence under a certain propagation model is maximized. Much of the previous work has neglected the important…

Social and Information Networks · Computer Science 2016-11-18 Wei Lu , Laks V. S. Lakshmanan

We investigate the dynamics of opinion formation on social networking platforms, focusing on how individual opinions, influenced by both social connections and platform algorithms, evolve. We model this process using a differential…

Social and Information Networks · Computer Science 2024-10-15 Hind AlMahmoud , Frederik Mallmann-trenn

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

Estimating influence on social media networks is an important practical and theoretical problem, especially because this new medium is widely exploited as a platform for disinformation and propaganda. This paper introduces a novel approach…

Social and Information Networks · Computer Science 2018-09-06 Steven T. Smith , Edward K. Kao , Danelle C. Shah , Olga Simek , Donald B. Rubin

The expansion of the attention economy has led to the growing issue of inappropriate content being posted by profit-driven users. Previous countermeasures against inappropriate content have relied on moderation, which raises ethical…

Social and Information Networks · Computer Science 2025-04-03 Naoki Hirakura

This paper investigates a model of opinion formation on an adaptive social network, consisting of a system of coupled ordinary differential equations for individuals' opinions and corresponding network edge weights. A key driver of the…

Physics and Society · Physics 2026-02-04 Andrew Nugent , Carmen Calatayud Fernandez , Susana N. Gomes