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This paper proposes a network model of opinion dynamics based on both the social network structure and network centralities. The conceptual novelty in this model is that the opinion of each individual is weighted by the associated network…

Social and Information Networks · Computer Science 2022-02-08 Shuang Gao

Understanding how individuals change their opinions is essential to mitigate the harmful effect of fake news and stop opinion polarization. Building upon an extremely flexible opinion dynamics model that can capture the key microscopic…

Physics and Society · Physics 2022-07-05 Ivan V. Kozitsin

In a social network, individuals express their opinions on several interdependent topics, and therefore the evolution of their opinions on these topics is also mutually dependent. In this work, we propose a differential game model for the…

Social and Information Networks · Computer Science 2024-02-23 Hossein B. Jond , Aykut Yıldız

We consider the design of external inputs to achieve a control objective on the opinions, represented by scalars, in a social network. The opinion dynamics follow a variant of the discrete-time Friedkin-Johnsen model. We first consider two…

Social and Information Networks · Computer Science 2021-01-29 Mohak Goyal , Nikhil Karamchandani , Debasish Chatterjee , D. Manjunath

The spread of rumors through social media and online social networks can not only disrupt the daily lives of citizens but also result in loss of life and property. A rumor spreads when individuals, who are unable decide the authenticity of…

Physics and Society · Physics 2014-04-29 Bhushan Kotnis , Joy Kuri

There are numerous examples of societies with extremely stable mix of contrasting opinions. We argue that this stability is a result of an interplay between society network topology adjustment and opinion changing processes. To support this…

Physics and Society · Physics 2015-05-13 Pawel Sobkowicz

In this work, we consider dynamic influence maximization games over social networks with multiple players (influencers). The goal of each influencer is to maximize their own reward subject to their limited total budget rate constraints.…

Computer Science and Game Theory · Computer Science 2023-09-26 Melih Bastopcu , S. Rasoul Etesami , Tamer Başar

Inspired by the famous Target Set Selection problem, we propose a new discrete model to simultaneously spread two opinions within a social network and perform an initial study of its complexity. Here, we are given a social network, a…

Data Structures and Algorithms · Computer Science 2025-06-23 Dušan Knop , Šimon Schierreich , Ondřej Suchý

The work investigates the influence of leader's strategy on opinion formation in artificial networked societies. The strength of the social influence is assumed to be dictated by distance from one agent to another, as well as individual…

Disordered Systems and Neural Networks · Physics 2007-05-23 Pawel Sobkowicz

Digital communication has made the public discourse considerably more complex, and new actors and strategies have emerged as a result of this seismic shift. Aside from the often-studied interactions among individuals during opinion…

Physics and Society · Physics 2023-02-01 Luzie Helfmann , Nataša Djurdjevac Conrad , Philipp Lorenz-Spreen , Christof Schütte

Human interactions create social networks forming the backbone of societies. Individuals adjust their opinions by exchanging information through social interactions. Two recurrent questions are whether social structures promote opinion…

Physics and Society · Physics 2023-07-31 Fatemeh Zarei , Yerali Gandica , Luis Enrique Correa Rocha

In many instances of election, the electorate appears to be a composite of partisan and independent voters. Given that partisans are not likely to convert to a different party, a main goal for a party could be to mobilize independent voters…

Physics and Society · Physics 2015-03-31 Naoki Masuda

We study the problem of optimally investing in nodes of a social network in a competitive setting, where two camps aim to maximize adoption of their opinions by the population. In particular, we consider the possibility of campaigning in…

Social and Information Networks · Computer Science 2018-04-18 Swapnil Dhamal , Walid Ben-Ameur , Tijani Chahed , Eitan Altman

We consider the optimization problem of seeding a spreading process on a temporal network so that the expected size of the resulting outbreak is maximized. We frame the problem for a spreading process following the rules of the…

Physics and Society · Physics 2020-10-20 Sirag Erkol , Dario Mazzilli , Filippo Radicchi

Modern information environments, especially social media, are highly complex systems that exceed individual processing capacities such as humans' limited attention. This environment/cognition mismatch can increase susceptibility to…

Physics and Society · Physics 2026-02-24 Viktoria Kainz , Justin Sulik , Anna Neudert , Torsten Enßlin

As a countermeasure against misinformation that undermines the healthy use of social media, a preventive intervention known as \textit{prebunking} has recently attracted attention in the field of psychology. Prebunking aims to strengthen…

Social and Information Networks · Computer Science 2025-10-23 Satoshi Furutani , Toshiki Shibahara , Mitsuaki Akiyama , Masaki Aida

Social connections are conduits through which individuals communicate, information propagates, and diseases spread. Identifying individuals who are more likely to adopt ideas and spread them is essential in order to develop effective…

Social and Information Networks · Computer Science 2024-10-31 Vedran Sekara , Ivan Dotu , Manuel Cebrian , Esteban Moro , Manuel Garcia-Herranz

Social science studies dealing with control in networks typically resort to heuristics or describing the static control distribution. Optimal policies, however, require interventions that optimize control over a socioeconomic network…

Social and Information Networks · Computer Science 2021-08-24 Jannes Nys , Milan van den Heuvel , Koen Schoors , Bruno Merlevede

We consider the algorithmic problem of selecting a set of target nodes that cause the biggest activation cascade in a network. In case when the activation process obeys the diminishing returns property, a simple hill-climbing selection…

Physics and Society · Physics 2009-05-08 Aram Galstyan , Vahe Musoyan , Paul Cohen

Modern threats have emerged from the prevalence of social networks. Hostile actors, such as extremist groups or foreign governments, utilize these networks to run propaganda campaigns with different aims. For extremists, these campaigns are…

Social and Information Networks · Computer Science 2018-04-10 Fanyu Que , Krishnan Rajagopalan , Tauhid Zaman
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