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Shifting social opinions has far-reaching implications in various aspects, such as public health campaigns, product marketing, and political candidates. In this paper, we study a problem of opinion optimization based on the popular…

Social and Information Networks · Computer Science 2023-06-30 Haoxin Sun , Zhongzhi Zhang

This paper aims to provide a new perspective on the interplay between decentralization -- a prevalent character of multi-agent systems -- and centralization, i.e., the task of imposing central control to meet system-level goals. In…

Social and Information Networks · Computer Science 2022-10-31 Yiping Liu , Jiamou Liu , Bakhadyr Khoussaino , Miao Qiao , Bo Yan

In this paper, we consider a population of individuals who have actions and opinions, which coevolve, mutually influencing one another on a complex network structure. In particular, we formulate a control problem for this social network, in…

Systems and Control · Electrical Eng. & Systems 2026-05-12 Roberta Raineri , Mengbin Ye , Lorenzo Zino

This paper focuses on describing the impact of policy actions on individuals' opinions in the presence of social and external influences toward proposing preliminary nudging strategies to achieve a cost-effectiveness trade-off. To this end,…

Systems and Control · Electrical Eng. & Systems 2025-02-04 Valentina Breschi , Chiara Ravazzi , Paolo Frasca , Fabrizio Dabbene , Mara Tanelli

Social media platforms have transformed the dynamics of collective opinion formation, enabling rapid, large-scale interactions while simultaneously exposing online discourse to polarization and manipulation. Traditional models of opinion…

Physics and Society · Physics 2025-11-18 Shigefumi Hata , Renaud Lambiotte , Hiroya Nakao , Ryota Kobayashi

In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…

Disordered Systems and Neural Networks · Physics 2016-09-30 Christopher Lynn , Daniel D. Lee

Social media platforms have become critical infrastructures for public communication, where large-scale interaction can both support socially beneficial collective pressure and amplify polarization and conflict. While opinion-dynamics…

Physics and Society · Physics 2026-03-12 Atsushi Miyauchi , Yuko Kuroki , Federico Cinus , Stefan Neumann , Francesco Bonchi

The ability of a small set of coordinated actors to manipulate opinions in online social networks poses a serious challenge to the fairness and integrity of public debate. We investigate this problem by studying how targeted stubborn agents…

Social and Information Networks · Computer Science 2026-05-15 Paolo Tarantino , Fabio Mazza , Carlo Piccardi , Francesco Pierri

The effective use of limited resources for controlling spreading processes on networks is of prime significance in diverse contexts, ranging from the identification of "influential spreaders" for maximizing information dissemination and…

Social and Information Networks · Computer Science 2022-06-01 Andrey Y. Lokhov , David Saad

In this paper, we study how to shape opinions in social networks when the matrix of interactions is unknown. We consider classical opinion dynamics with some stubborn agents and the possibility of continuously influencing the opinions of a…

Social and Information Networks · Computer Science 2019-10-22 Vivek Borkar , Alexandre Reiffers-Masson

In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…

Social and Information Networks · Computer Science 2019-04-19 Kübra Tanınmış , Necati Aras , İ. K. Altınel

We study the French-DeGroot opinion dynamics in a social network with two polarizing parties. We consider a network in which the leaders of one party are given, and we pose the problem of selecting the leader set of the opposing party so as…

Social and Information Networks · Computer Science 2020-05-19 Yuhao Yi , Timothy Castiglia , Stacy Patterson

From a perspective of designing or engineering for opinion formation games in social networks, the "opinion maximization (or minimization)" problem has been studied mainly for designing subset selecting algorithms. We define a two-player…

Computer Science and Game Theory · Computer Science 2022-12-20 Po-An Chen , Chi-Jen Lu , Chuang-Chieh Lin , Ke-Wei Fu

Influence campaigns in online social networks are often run by organizations, political parties, and nation states to influence large audiences. These campaigns are employed through the use of agents in the network that share persuasive…

Social and Information Networks · Computer Science 2025-03-25 Yen-Shao Chen , Tauhid Zaman

Recently, online social networks have become major battlegrounds for political campaigns, viral marketing, and the dissemination of news. As a consequence, ''bad actors'' are increasingly exploiting these platforms, becoming a key challenge…

Social and Information Networks · Computer Science 2019-01-09 Sourav Medya , Arlei Silva , Ambuj Singh

Opinion dynamics models how the publicly expressed opinions of users in a social network coevolve according to their neighbors as well as their own intrinsic opinion. Motivated by the real-world manipulation of social networks during the…

Social and Information Networks · Computer Science 2026-01-22 Akhil Jalan , Marios Papachristou

We study the problem of optimally investing in nodes of a social network in a competitive setting, wherein two camps aim to drive the average opinion of the population in their own favor. Using a well-established model of opinion dynamics,…

Social and Information Networks · Computer Science 2018-08-13 Swapnil Dhamal , Walid Ben-Ameur , Tijani Chahed , Eitan Altman

We consider the problem of optimizing the placement of stubborn agents in a social network in order to maximally influence the population. We assume the network contains stubborn users whose opinions do not change, and non-stubborn users…

Social and Information Networks · Computer Science 2022-07-13 D. Scott Hunter , Tauhid Zaman

Campaigners, advertisers and activists are increasingly turning to social recommendation mechanisms, provided by social media, for promoting their products, services, brands and even ideas. However, many times, such social network based…

Social and Information Networks · Computer Science 2016-06-17 Bhushan Kotnis , Albert Sunny , Joy Kuri

In recent years, online social networks have been the target of adversaries who seek to introduce discord into societies, to undermine democracies and to destabilize communities. Often the goal is not to favor a certain side of a conflict…

Social and Information Networks · Computer Science 2023-09-14 Sijing Tu , Stefan Neumann , Aristides Gionis