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Embedded systems are ubiquitous and play critical roles in management systems for industry and transport. Software failures in these domains may lead to loss of production or even loss of life, so the software in these systems needs to be…

Software Engineering · Computer Science 2021-11-17 Per Erik Strandberg

In the past decade, the technology industry has adopted online randomized controlled experiments (a.k.a. A/B testing) to guide product development and make business decisions. In practice, A/B tests are often implemented with increasing…

Methodology · Statistics 2023-03-27 Kevin Han , Shuangning Li , Jialiang Mao , Han Wu

Online controlled experiment (also called A/B test or experiment) is the most important tool for decision-making at a wide range of data-driven companies like Microsoft, Google, Meta, etc. Metric computation is the core procedure for…

Distributed, Parallel, and Cluster Computing · Computer Science 2024-09-27 Tao Xiong , Yong Wang

The rollout of new versions of a feature in modern applications is a manual multi-stage process, as the feature is released to ever larger groups of users, while its performance is carefully monitored. This kind of A/B testing is…

Machine Learning · Computer Science 2018-05-29 Andrés Muñoz Medina , Sergei Vassilvitskii , Dong Yin

Computational social science lacks a scalable and reliable mechanism to assure quality for AI-assisted qualitative coding when tasks demand domain expertise and long-text reasoning, and traditional double-coding is prohibitively costly at…

Computers and Society · Computer Science 2025-10-01 Zhilong Zhao , Yindi Liu

Controlled experimentation, also called A/B testing, is widely adopted to accelerate product innovations in the online world. However, how fast we innovate can be limited by how we run experiments. Most experiments go through a "ramp up"…

Applications · Statistics 2018-01-26 Ya Xu , Weitao Duan , Shaochen Huang

On-line experimentation (also known as A/B testing) has become an integral part of software development. To timely incorporate user feedback and continuously improve products, many software companies have adopted the culture of agile…

Applications · Statistics 2019-08-13 Yu Wang , Somit Gupta , Jiannan Lu , Ali Mahmoudzadeh , Sophia Liu

Motivated by A/B/n testing applications, we consider a finite set of distributions (called \emph{arms}), one of which is treated as a \emph{control}. We assume that the population is stratified into homogeneous subpopulations. At every time…

Machine Learning · Statistics 2021-11-01 Yoan Russac , Christina Katsimerou , Dennis Bohle , Olivier Cappé , Aurélien Garivier , Wouter Koolen

We study user sentiment (reported via optional surveys) as a metric for fully randomized A/B tests. Both user-level covariates and treatment assignment can impact response propensity. We propose a set of consistent estimators for the…

Methodology · Statistics 2019-06-27 Ercan Yildiz , Joshua Safyan , Marc Harper

Randomized A/B tests within online learning platforms represent an exciting direction in learning sciences. With minimal assumptions, they allow causal effect estimation without confounding bias and exact statistical inference even in small…

Methodology · Statistics 2023-06-13 Adam C. Sales , Ethan B. Prihar , Johann A. Gagnon-Bartsch , Neil T. Heffernan

The widespread adoption of online randomized controlled experiments (A/B Tests) for decision-making has created ongoing capacity constraints which necessitate interim analyses. As a consequence, platform users are increasingly motivated to…

Applications · Statistics 2025-11-11 Abbas Zaidi , Rina Friedberg , Samir Khan , Yao-Yang Leow , Maulik Soneji , Houssam Nassif , Richard Mudd

When developing a new networking algorithm, it is established practice to run a randomized experiment, or A/B test, to evaluate its performance. In an A/B test, traffic is randomly allocated between a treatment group, which uses the new…

Networking and Internet Architecture · Computer Science 2021-10-04 Bruce Spang , Veronica Hannan , Shravya Kunamalla , Te-Yuan Huang , Nick McKeown , Ramesh Johari

A/B testing experiment is a widely adopted method for evaluating UI/UX design decisions in modern web applications. Yet, traditional A/B testing remains constrained by its dependence on the large-scale and live traffic of human…

Human-Computer Interaction · Computer Science 2026-03-12 Yuxuan Lu , Ting-Yao Hsu , Hansu Gu , Limeng Cui , Yaochen Xie , William Headden , Bingsheng Yao , Akash Veeragouni , Jiapeng Liu , Sreyashi Nag , Jessie Wang , Dakuo Wang

A/B tests are typically analyzed via frequentist p-values and confidence intervals; but these inferences are wholly unreliable if users endogenously choose samples sizes by *continuously monitoring* their tests. We define *always valid*…

Statistics Theory · Mathematics 2019-07-18 Ramesh Johari , Leo Pekelis , David J. Walsh

User-randomized A/B testing has emerged as the gold standard for online experimentation. However, when this kind of approach is not feasible due to legal, ethical or practical considerations, experimenters have to consider alternatives like…

Methodology · Statistics 2025-06-17 Paul Missault , Lorenzo Masoero , Christian Delbé , Thomas Richardson , Guido Imbens

A/B tests serve the purpose of reliably identifying the effect of changes introduced in online services. It is common for online platforms to run a large number of simultaneous experiments by splitting incoming user traffic randomly in…

Machine Learning · Computer Science 2022-10-18 Alexander Buchholz , Vito Bellini , Giuseppe Di Benedetto , Yannik Stein , Matteo Ruffini , Fabian Moerchen

In this paper, we draw attention to a problem that is often overlooked or ignored by companies practicing hypothesis testing (A/B testing) in online environments. We show that conducting experiments on limited inventory that is shared…

Probability · Mathematics 2020-06-11 Dennis Bohle , Alexander Marynych , Matthias Meiners

The standard A/B testing approaches are mostly based on t-test in large scale industry applications. These standard approaches however suffers from low statistical power in business settings, due to nature of small sample-size or…

Methodology · Statistics 2025-12-30 Changshuai Wei , Phuc Nguyen , Benjamin Zelditch , Joyce Chen

In this paper, we provide a statistical testing framework to check whether a random sample splitting in a multi-dimensional space is carried out in a valid way, which could be directly applied to A/B testing and multivariate testing to…

Methodology · Statistics 2018-10-11 Jing Miao , Hongyuan Yuan , Zhenyu Yan

This paper presents a Bayesian framework for assessing the adequacy of a model without the necessity of explicitly enumerating a specific alternate model. A test statistic is developed for tracking the performance of the model across…

Artificial Intelligence · Computer Science 2013-03-25 Kathryn Blackmond Laskey