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Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company…

Social and Information Networks · Computer Science 2023-06-06 Shiqi Zhang , Yiqian Huang , Jiachen Sun , Wenqing Lin , Xiaokui Xiao , Bo Tang

When spreading information over social networks, seeding algorithms selecting users to start the dissemination play a crucial role. The majority of existing seeding algorithms focus solely on maximizing the total number of reached nodes,…

Social and Information Networks · Computer Science 2022-08-29 Maciej Styczen , Bing-Jyue Chen , Ya-Wen Teng , Yvonne-Anne Pignolet , Lydia Chen , De-Nian Yang

Influence maximization is the problem of finding a small subset of nodes in a network that can maximize the diffusion of information. Recently, it has also found application in HIV prevention, substance abuse prevention, micro-finance…

Artificial Intelligence · Computer Science 2021-07-09 Dexun Li , Meghna Lowalekar , Pradeep Varakantham

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…

Social and Information Networks · Computer Science 2023-05-09 Chen Ling , Junji Jiang , Junxiang Wang , My Thai , Lukas Xue , James Song , Meikang Qiu , Liang Zhao

A premise at a heart of network analysis is that entities in a network derive utilities from their connections. The {\em influence} of a seed set $S$ of nodes is defined as the sum over nodes $u$ of the {\em utility} of $S$ to $u$. {\em…

Social and Information Networks · Computer Science 2016-02-02 Edith Cohen , Daniel Delling , Thomas Pajor , Renato F. Werneck

Community partition is an important problem in many areas such as biology network, social network. The objective of this problem is to analyse the relationships among data via the network topology. In this paper, we consider the community…

Social and Information Networks · Computer Science 2020-07-07 Qiufen Ni , Jianxiong Guo , Chuanhe Huang , Weili Wu

The Influence Maximization (IM) problem aims at finding k seed vertices in a network, starting from which influence can be spread in the network to the maximum extent. In this paper, we propose QuickIM, the first versatile IM algorithm that…

Social and Information Networks · Computer Science 2018-06-01 Rong Zhu , Zhaonian Zou , Yue Han , Sheng Yang , Jianzhong Li

Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…

Artificial Intelligence · Computer Science 2020-06-04 Yu Zhang , Yan Zhang

Influence maximization (IM) aims to find seed users on an online social network to maximize the spread of information about a target product through word-of-mouth propagation among all users. Prior IM methods mostly focus on maximizing the…

Social and Information Networks · Computer Science 2024-02-27 Ying Wang , Yanhao Wang

Influence Maximization (IM) is the task of determining k optimal influential nodes in a social network to maximize the influence spread using a propagation model. IM is a prominent problem for viral marketing, and helps significantly in…

Social and Information Networks · Computer Science 2022-11-18 Inder Khatri , Arjun Choudhry , Aryaman Rao , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

The Influence Maximization problem under the Independent Cascade model (IC) is considered. The problem asks for a minimal set of vertices to serve as "seed set" from which a maximum influence propagation is expected. New seed-set selection…

Social and Information Networks · Computer Science 2024-01-02 Faisal N. Abu-Khzam , Ghinwa Bou Matar , Sergio Thoumi

Influence maximization (IM) has been extensively studied for better viral marketing. However, previous works put less emphasis on how balancedly the audience are affected across different communities and how diversely the seed nodes are…

Social and Information Networks · Computer Science 2020-03-31 Yu Zhang

Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization…

Social and Information Networks · Computer Science 2020-12-17 Aida Rahmattalabi , Shahin Jabbari , Himabindu Lakkaraju , Phebe Vayanos , Max Izenberg , Ryan Brown , Eric Rice , Milind Tambe

As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…

Social and Information Networks · Computer Science 2020-12-24 Liang Ma

How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…

Social and Information Networks · Computer Science 2025-07-08 Marina Lin , Laura P. Schaposnik , Raina Wu

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

Influence maximization aims to find a subset of seeds that maximize the influence spread under a given budget. In this paper, we mainly address the data-driven version of this problem, where the diffusion model is not given but needs to be…

Social and Information Networks · Computer Science 2023-11-21 Yuxin Zuo , Haojia Sun , Yongyi Hu , Jianxiong Guo , Xiaofeng Gao

Influence maximization aims to identify a set of influential individuals, referred to as influencers, as information sources to maximize the spread of information within networks, constituting a vital combinatorial optimization problem with…

Social and Information Networks · Computer Science 2024-05-16 Wenfeng Shi , Tianlong Fan , Shuqi Xu , Rongmei Yang , Linyuan Lü

Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international…

Computer Science and Game Theory · Computer Science 2019-03-27 Alan Tsang , Bryan Wilder , Eric Rice , Milind Tambe , Yair Zick

The Influence Maximization (IM) problem aims to find a small set of influential users to maximize their influence spread in a social network. Traditional methods rely on fixed diffusion models with known parameters, limiting their…

Social and Information Networks · Computer Science 2026-04-15 Hongliang Qiao , Shanshan Feng , Min Zhou , Xutao Li , Yunming Ye , Fan Li , Shuo Shang , Yew-Soon Ong