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Large Language Models (LLMs) raise concerns about lowering the cost of generating texts that could be used for unethical or illegal purposes, especially on social media. This paper investigates the promise of such models to help enforce…
Online advertisements that masquerade as non-advertising content pose numerous risks to users. Such hidden advertisements appear on social media platforms when content creators or "influencers" endorse products and brands in their content.…
Social media platforms can expose influential trends in many aspects of everyday life. However, the movements they represent can be contaminated by disinformation. Social bots are one of the significant sources of disinformation in social…
We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…
Fashion is a multi-billion dollar industry with social and economic implications worldwide. To gain popularity, brands want to be represented by the top popular models. As new faces are selected using stringent (and often criticized)…
Popular Internet services in recent years have shown that remarkable things can be achieved by harnessing the power of the masses using crowd-sourcing systems. However, crowd-sourcing systems can also pose a real challenge to existing…
The fashion industry is establishing its presence on a number of visual-centric social media like Instagram. This creates an interesting clash as fashion brands that have traditionally practiced highly creative and editorialized image…
Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…
Selfies have become increasingly fashionable in the social media era. People are willing to share their selfies in various social media platforms such as Facebook, Instagram and Flicker. The popularity of selfie have caught researchers'…
Online Social Media (OSM) is extensively used by contemporary Internet users to communicate, socialize and disseminate information. This has led to the creation of a distinct online social identity which in turn has created the need of…
Social media influencers account for a growing share of marketing worldwide. We demonstrate the existence of a novel form of market failure in this advertising market: influencer cartels, where groups of influencers collude to increase…
Online Social Networks have revolutionized how we consume and share information, but they have also led to a proliferation of content not always reliable and accurate. One particular type of social accounts is known to promote unreputable…
Social media feeds have become central to the Internet. Among the most visible are trending feeds, which rank content deemed timely and relevant. To examine how feed signals influence behaviors and perceptions, we conducted a randomized…
Platforms are increasingly relying on algorithms to curate the content within users' social media feeds. However, the growing prominence of proprietary, algorithmically curated feeds has concealed what factors influence the presentation of…
The rise of influencer marketing has blurred boundaries between organic content and sponsored content, making the enforcement of legal rules relating to transparency challenging. Effective regulation requires applying legal knowledge with a…
During the 2016 US elections Twitter experienced unprecedented levels of propaganda and fake news through the collaboration of bots and hired persons, the ramifications of which are still being debated. This work proposes an approach to…
Social media platforms offer unprecedented opportunities for connectivity and exchange of ideas; however, they also serve as fertile grounds for the dissemination of disinformation. Over the years, there has been a rise in state-sponsored…
''TikTok, Do Your Thing'' is a viral trend where users attempt to identify strangers they see in public via information crowd-sourcing. The trend started as early as 2021 and users typically engage with it for romantic purposes (similar to…
It is a widely accepted fact that state-sponsored Twitter accounts operated during the 2016 US presidential election, spreading millions of tweets with misinformation and inflammatory political content. Whether these social media campaigns…
Instagram is a relatively new form of communication where users can instantly share their current status by taking pictures and tweaking them using filters. It has seen a rapid growth in the number of users as well as uploads since it was…