Related papers: PCDF: A Parallel-Computing Distributed Framework f…
We consider the budget optimization problem faced by an advertiser participating in repeated sponsored search auctions, seeking to maximize the number of clicks attained under that budget. We cast the budget optimization problem as a Markov…
Factorization machine (FM) variants are widely used in recommendation systems that operate under strict throughput and latency requirements, such as online advertising systems. FMs are known both due to their ability to model pairwise…
In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic…
Reasoning-augmented search agents such as Search-R1, trained via reinforcement learning with verifiable rewards (RLVR), demonstrate remarkable capabilities in multi-step information retrieval from external knowledge sources. These agents…
Nowadays large-scale distributed machine learning systems have been deployed to support various analytics and intelligence services in IT firms. To train a large dataset and derive the prediction/inference model, e.g., a deep neural…
Matrix factorization is a common machine learning technique for recommender systems. Despite its high prediction accuracy, the Bayesian Probabilistic Matrix Factorization algorithm (BPMF) has not been widely used on large scale data because…
In an era dominated by information overload, effective recommender systems are essential for managing the deluge of data across digital platforms. Multi-stage cascade ranking systems are widely used in the industry, with retrieval and…
Rank fusion is a powerful technique that allows multiple sources of information to be combined into a single result set. However, to date fusion has not been regarded as being cost-effective in cases where strict per-query efficiency…
With the ever proliferating size and scale of the WWW [1] efficient ways of exploring content are of increasing importance. How can we efficiently retrieve information from it through crawling? And in this era of tera and multi-core…
Motivated by non-linear, non-Gaussian, distributed multi-sensor/agent navigation and tracking applications, we propose a multi-rate consensus/fusion based framework for distributed implementation of the particle filter (CF/DPF). The CF/DPF…
Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…
In large-scale ranking systems, cascading architectures have been widely adopted to achieve a balance between efficiency and effectiveness. The pre-ranking module plays a vital role in selecting a subset of candidates for the subsequent…
Neural networks of ads systems usually take input from multiple resources, e.g., query-ad relevance, ad features and user portraits. These inputs are encoded into one-hot or multi-hot binary features, with typically only a tiny fraction of…
Online Federated Learning (OFL) is a real-time learning paradigm that sequentially executes parameter aggregation immediately for each random arriving client. To motivate clients to participate in OFL, it is crucial to offer appropriate…
Due to the unstructuredness and the lack of schemas of graphs, such as knowledge graphs, social networks, and RDF graphs, keyword search for querying such graphs has been proposed. As graphs have become voluminous, large-scale distributed…
We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in…
Cross-lingual sponsored search is crucial for global advertising platforms, where users from different language backgrounds interact with multilingual ads. Traditional machine translation methods often fail to capture query-specific…
Sponsored product advertisements constitute a major revenue source for online marketplaces such as Amazon, Walmart, and Alibaba. A key operational challenge in these systems lies in the Sponsored Listings Ranking (SLR) problem, that is,…
Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…
Modern retrieval systems do not rely on a single ranking model to construct their rankings. Instead, they generally take a cascading approach where a sequence of ranking models are applied in multiple re-ranking stages. Thereby, they…