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Click-through rate (CTR) prediction models estimates the probability of a user-item click by modeling interactions across a vast feature space. A fundamental yet often overlooked challenge is the inherent heterogeneity of these features:…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Moyu Zhang , Chaofan Fan , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

In this era of information explosion, a personalized recommendation system is convenient for users to get information they are interested in. To deal with billions of users and items, large-scale online recommendation services usually…

Information Retrieval · Computer Science 2025-09-04 Xu Yuan , Chen Xu , Qiwei Chen , Chao Li , Junfeng Ge , Wenwu Ou

For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…

Information Retrieval · Computer Science 2020-03-17 Xiang Li , Chao Wang , Jiwei Tan , Xiaoyi Zeng , Dan Ou , Bo Zheng

Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An…

Machine Learning · Statistics 2018-09-10 Yuan Yuan , Xiaojing Dong , Chen Dong , Yiwen Sun , Zhenyu Yan , Abhishek Pani

Heterogeneous information networks (HINs) are widely applied to recommendation systems due to their capability of modeling various auxiliary information with meta-paths. However, existing HIN-based recommendation models usually fuse the…

Information Retrieval · Computer Science 2022-03-09 Dengcheng Yan , Wenxin Xie , Yiwen Zhang

Reranking improves recommendation quality by modeling item interactions. However, existing methods often decouple ranking and reranking, leading to weak listwise evaluation models that suffer from combinatorial sparsity and limited…

Information Retrieval · Computer Science 2025-11-27 Guoxiao Zhang , Tan Qu , Ao Li , DongLin Ni , Qianlong Xie , Xingxing Wang

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…

Heterogeneous information network (HIN) embedding has recently attracted much attention due to its effectiveness in dealing with the complex heterogeneous data. Meta path, which connects different object types with various semantic…

Social and Information Networks · Computer Science 2019-05-15 Sheng Zhou , Jiajun Bu , Xin Wang , Jiawei Chen , Can Wang

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

Machine Learning · Computer Science 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

Due to the flexibility in modelling data heterogeneity, heterogeneous information network (HIN) has been adopted to characterize complex and heterogeneous auxiliary data in recommender systems, called HIN based recommendation. It is…

Social and Information Networks · Computer Science 2017-11-30 Chuan Shi , Binbin Hu , Wayne Xin Zhao , Philip S. Yu

Click-Through Rate (CTR) prediction has long been dominated by discriminative paradigms that optimize local decision boundaries within candidate-specific subspaces. However, these models often fail to capture the global joint distribution…

Information Retrieval · Computer Science 2026-04-15 Chen Gao , Zixin Zhao , Lv Shao , Tong Liu

More personal consumer loan products are emerging in mobile banking APP. For ease of use, application process is always simple, which means that few application information is requested for user to fill when applying for a loan, which is…

Machine Learning · Computer Science 2020-08-19 Hao Guo , Xintao Ren , Rongrong Wang , Zhun Cai , Kai Shuang , Yue Sun

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Traditional recommendation systems mainly focus on modeling user interests. However, the dynamics of recommended items caused by attribute modifications (e.g. changes in prices) are also of great importance in real systems, especially in…

Information Retrieval · Computer Science 2022-08-30 Rui Ma , Ning Liu , Jingsong Yuan , Huafeng Yang , Jiandong Zhang

Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…

Information Retrieval · Computer Science 2021-04-23 Runlong Yu , Yuyang Ye , Qi Liu , Zihan Wang , Chunfeng Yang , Yucheng Hu , Enhong Chen

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…

Information Retrieval · Computer Science 2021-12-06 Simone Borg Bruun

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang
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