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In the context of the booming digital economy, recommendation systems, as a key link connecting users and numerous services, face challenges in modeling user behavior sequences on local-life service platforms, including the sparsity of long…

Information Retrieval · Computer Science 2025-11-04 Zhaoyu Hu , Jianyang Wang , Hao Guo , Yuan Tian , Erpeng Xue , Xianyang Qi , Hongxiang Lin , Lei Wang , Sheng Chen

Precise user modeling is critical for online personalized recommendation services. Generally, users' interests are diverse and are not limited to a single aspect, which is particularly evident when their behaviors are observed for a longer…

Information Retrieval · Computer Science 2021-05-19 Jianxun Lian , Iyad Batal , Zheng Liu , Akshay Soni , Eun Yong Kang , Yajun Wang , Xing Xie

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

Click-through rate (CTR) prediction is an essential task in industrial applications such as video recommendation. Recently, deep learning models have been proposed to learn the representation of users' overall interests, while ignoring the…

Machine Learning · Computer Science 2020-01-10 Shu-Ting Shi , Wenhao Zheng , Jun Tang , Qing-Guo Chen , Yao Hu , Jianke Zhu , Ming Li

In recent years, the success of large language models (LLMs) has driven the exploration of scaling laws in recommender systems. However, models that demonstrate scaling laws are actually challenging to deploy in industrial settings for…

Information Retrieval · Computer Science 2026-01-27 Weijiang Lai , Beihong Jin , Di Zhang , Siru Chen , Jiongyan Zhang , Yuhang Gou , Jian Dong , Xingxing Wang

Modeling user interest based on lifelong user behavior sequences is crucial for enhancing Click-Through Rate (CTR) prediction. However, long post-click behavior sequences themselves pose severe performance issues: the sheer volume of data…

Information Retrieval · Computer Science 2025-09-01 Zhuoxing Wei , Qingchen Xie , Qi Liu

Rich user behavior information is of great importance for capturing and understanding user interest in click-through rate (CTR) prediction. To improve the richness, collecting long-term behaviors becomes a typical approach in academy and…

Information Retrieval · Computer Science 2022-04-27 Xiaochen Li , Rui Zhong , Jian Liang , Xialong Liu , Yu Zhang

Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…

Information Retrieval · Computer Science 2020-05-29 Jiarui Qin , Weinan Zhang , Xin Wu , Jiarui Jin , Yuchen Fang , Yong Yu

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…

Machine Learning · Statistics 2019-06-26 Guorui Zhou , Kailun Wu , Weijie Bian , Zhao Yang , Xiaoqiang Zhu , Kun Gai

Estimating Click-Through Rate (CTR) is a vital yet challenging task in personalized product search. However, existing CTR methods still struggle in the product search settings due to the following three challenges including how to more…

Information Retrieval · Computer Science 2023-04-06 Qijie Shen , Hong Wen , Jing Zhang , Qi Rao

Deep learning-based sequential recommender systems have recently attracted increasing attention from both academia and industry. Most of industrial Embedding-Based Retrieval (EBR) system for recommendation share the similar ideas with…

Information Retrieval · Computer Science 2022-04-01 Fuyu Lv , Mengxue Li , Tonglei Guo , Changlong Yu , Fei Sun , Taiwei Jin , Wilfred Ng

Sequential recommender systems (SRS) have gained increasing popularity due to their remarkable proficiency in capturing dynamic user preferences. In the current setup of SRS, a common configuration is to uniformly consider each historical…

Information Retrieval · Computer Science 2025-06-03 Hao Zhang , Mingyue Cheng , Zhiding Liu , Junzhe Jiang

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…

Machine Learning · Statistics 2018-11-19 Guorui Zhou , Na Mou , Ying Fan , Qi Pi , Weijie Bian , Chang Zhou , Xiaoqiang Zhu , Kun Gai

User behavior modeling is a key technique for recommender systems. However, most methods focus on head users with large-scale interactions and hence suffer from data sparsity issues. Several solutions integrate side information such as…

Information Retrieval · Computer Science 2021-01-01 Lifang Deng , Jin Niu , Angulia Yang , Qidi Xu , Xiang Fu , Jiandong Zhang , Anxiang Zeng

Large Language Models (LLMs) have garnered significant attention in Recommendation Systems (RS) due to their extensive world knowledge and robust reasoning capabilities. However, a critical challenge lies in enabling LLMs to effectively…

Information Retrieval · Computer Science 2025-05-27 Yu Xia , Rui Zhong , Hao Gu , Wei Yang , Chi Lu , Peng Jiang , Kun Gai

The modeling of users' behaviors is crucial in modern recommendation systems. A lot of research focuses on modeling users' lifelong sequences, which can be extremely long and sometimes exceed thousands of items. These models use the target…

Information Retrieval · Computer Science 2024-07-16 Kaiming Shen , Xichen Ding , Zixiang Zheng , Yuqi Gong , Qianqian Li , Zhongyi Liu , Guannan Zhang

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Most existing recommender systems leverage user behavior data of one type only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key…

Information Retrieval · Computer Science 2020-02-11 Chen Gao , Xiangnan He , Dahua Gan , Xiangning Chen , Fuli Feng , Yong Li , Tat-Seng Chua , Lina Yao , Yang Song , Depeng Jin

In many classical e-commerce platforms, personalized recommendation has been proven to be of great business value, which can improve user satisfaction and increase the revenue of platforms. In this paper, we present a new recommendation…

Information Retrieval · Computer Science 2022-02-22 Qijie Shen , Hong Wen , Wanjie Tao , Jing Zhang , Fuyu Lv , Zulong Chen , Zhao Li

Getting a better understanding of user behavior is important for advancing information retrieval systems. Existing work focuses on modeling and predicting single interaction events, such as clicks. In this paper, we for the first time focus…

Information Retrieval · Computer Science 2018-05-10 Alexey Borisov , Martijn Wardenaar , Ilya Markov , Maarten de Rijke