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Content marketing is todays one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and…
Modern businesses are increasingly challenged by the time and expense required to generate and assess high-quality content. Human writers face time constraints, and extrinsic evaluations can be costly. While Large Language Models (LLMs)…
As e-commerce competition intensifies, balancing creative content with conversion effectiveness becomes critical. Leveraging LLMs' language generation capabilities, we propose a framework that integrates prompt engineering, multi-objective…
Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which are not always clearly categorised. This article seeks to investigate the relationship between one of the novel marketing…
Creative writing is a deeply human craft, yet AI systems using large language models (LLMs) offer the automation of significant parts of the writing process. So why do some creative writers choose to use AI? Through interviews and observed…
Recent developments in natural language generation (NLG) using neural language models have brought us closer than ever to the goal of building AI-powered creative writing tools. However, most prior work on human-AI collaboration in the…
In the recent years, social media have become one of the main places where creative content is being published and consumed by billions of users. Contrary to traditional media, social media allow the publishers to receive almost…
One of the most critical tasks of Microsoft sellers is to meticulously track and nurture potential business opportunities through proactive engagement and tailored solutions. Recommender systems play a central role to help sellers achieve…
AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online…
In digital marketing, experimenting with new website content is one of the key levers to improve customer engagement. However, creating successful marketing content is a manual and time-consuming process that lacks clear guiding principles.…
The rapid development of AI-driven tools, particularly large language models (LLMs), is reshaping professional writing. Still, key aspects of their adoption such as languages support, ethics, and long-term impact on writers voice and…
Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is impossible to review hundreds to thousands of transient…
The field of machine learning (ML) has gained widespread adoption, leading to significant demand for adapting ML to specific scenarios, which is yet expensive and non-trivial. The predominant approaches towards the automation of solving ML…
Can LLMs provide support to creative writers by giving meaningful writing feedback? In this paper, we explore the challenges and limitations of model-generated writing feedback by defining a new task, dataset, and evaluation frameworks. To…
Story-writing is a fundamental aspect of human imagination, relying heavily on creativity to produce narratives that are novel, effective, and surprising. While large language models (LLMs) have demonstrated the ability to generate…
An ideal detection system for machine generated content is supposed to work well on any generator as many more advanced LLMs come into existence day by day. Existing systems often struggle with accurately identifying AI-generated content…
Peer review is a critical process for ensuring the integrity of published scientific research. Confidence in this process is predicated on the assumption that experts in the relevant domain give careful consideration to the merits of…
In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and…
This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with…
Large Language Models (LLMs) have revolutionized the process of customer engagement, campaign optimization, and content generation, in marketing management. In this paper, we explore the transformative potential of LLMs along with the…