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Related papers: A Survey on Location-Driven Influence Maximization

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Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

Given its vast application on online social networks, Influence Maximization (IM) has garnered considerable attention over the last couple of decades. Due to the intricacy of IM, most current research concentrates on estimating the…

Social and Information Networks · Computer Science 2023-04-14 Zonghan Zhang , Zhiqian Chen

Motivated by applications such as viral marketing, the problem of influence maximization (IM) has been extensively studied in the literature. The goal is to select a small number of users to adopt an item such that it results in a large…

Social and Information Networks · Computer Science 2019-06-03 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

Social and Information Networks · Computer Science 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

The link recommendation problem consists in suggesting a set of links to the users of a social network in order to increase their social circles and the connectivity of the network. Link recommendation is extensively studied in the context…

Data Structures and Algorithms · Computer Science 2017-06-15 Gianlorenzo D'Angelo , Lorenzo Severini , Yllka Velaj

Influence maximization has found applications in a wide range of real-world problems, for instance, viral marketing of products in an online social network, and information propagation of valuable information such as job vacancy…

Social and Information Networks · Computer Science 2021-11-04 Junaid Ali , Mahmoudreza Babaei , Abhijnan Chakraborty , Baharan Mirzasoleiman , Krishna P. Gummadi , Adish Singla

We consider a ubiquitous scenario in the study of Influence Maximization (IM), in which there is limited knowledge about the topology of the diffusion network. We set the IM problem in a multi-round diffusion campaign, aiming to maximize…

Machine Learning · Computer Science 2024-06-19 Yuting Feng , Vincent Y. F. Tan , Bogdan Cautis

Influence maximization (IM) is the problem of finding for a given $s\geq 1$ a set $S$ of $|S|=s$ nodes in a network with maximum influence. With stochastic diffusion models, the influence of a set $S$ of seed nodes is defined as the…

Machine Learning · Computer Science 2019-10-30 Gal Sadeh , Edith Cohen , Haim Kaplan

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

Computer Science and Game Theory · Computer Science 2015-03-18 Mayur Mohite , Y. Narahari

The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users…

Social and Information Networks · Computer Science 2020-03-30 Guangmo Tong , Ruiqi Wang , Zheng Dong , Xiang Li

We initiate a systematic study on $\mathit{dynamic}$ $\mathit{influence}$ $\mathit{maximization}$ (DIM). In the DIM problem, one maintains a seed set $S$ of at most $k$ nodes in a dynamically involving social network, with the goal of…

Data Structures and Algorithms · Computer Science 2021-12-30 Binghui Peng

The Influence Maximization (IM) problem aims at finding k seed vertices in a network, starting from which influence can be spread in the network to the maximum extent. In this paper, we propose QuickIM, the first versatile IM algorithm that…

Social and Information Networks · Computer Science 2018-06-01 Rong Zhu , Zhaonian Zou , Yue Han , Sheng Yang , Jianzhong Li

The problem of influence maximization, i.e., finding the set of nodes having maximal influence on a network, is of great importance for several applications. In the past two decades, many heuristic metrics to spot influencers have been…

Physics and Society · Physics 2023-06-07 Siddharth Patwardhan , Filippo Radicchi , Santo Fortunato

Influence maximization (IM) has been extensively studied for better viral marketing. However, previous works put less emphasis on how balancedly the audience are affected across different communities and how diversely the seed nodes are…

Social and Information Networks · Computer Science 2020-03-31 Yu Zhang

Given a social network G and a constant k, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important…

Social and Information Networks · Computer Science 2014-05-02 Youze Tang , Xiaokui Xiao , Yanchen Shi

Given a social network $G$ and an integer $k$, the influence maximization (IM) problem asks for a seed set $S$ of $k$ nodes from $G$ to maximize the expected number of nodes influenced via a propagation model. The majority of the existing…

Social and Information Networks · Computer Science 2020-04-15 Keke Huang , Jing Tang , Kai Han , Xiaokui Xiao , Wei Chen , Aixin Sun , Xueyan Tang , Andrew Lim

Influence maximization (IM) is a crucial optimization task related to analyzing complex networks in the real world, such as social networks, disease propagation networks, and marketing networks. Publications to date about the IM problem…

Social and Information Networks · Computer Science 2024-05-16 Xilong Qu , Wenbin Pei , Yingchao Yang , Xirong Xu , Renquan Zhang , Qiang Zhang

Online influence maximization (OIM) is a popular problem in social networks to learn influence propagation model parameters and maximize the influence spread at the same time. Most previous studies focus on the independent cascade (IC)…

Machine Learning · Computer Science 2021-04-27 Shuai Li , Fang Kong , Kejie Tang , Qizhi Li , Wei Chen

Influence maximization (IM) is a fundamental problem in complex network analysis, with a wide range of real-world applications. To date, existing approaches to influential node identification in IM have predominantly relied on standard…

Social and Information Networks · Computer Science 2026-04-20 Qianshi Wang , Xilong Qu , Wenbin Pei , Nan Li , Qiang Zhang

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang