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Changing someone's opinion is arguably one of the most important challenges of social interaction. The underlying process proves difficult to study: it is hard to know how someone's opinions are formed and whether and how someone's views…

Social and Information Networks · Computer Science 2016-02-09 Chenhao Tan , Vlad Niculae , Cristian Danescu-Niculescu-Mizil , Lillian Lee

Philosophical accounts of persuasion often assume that shared evidence and rational argumentation should lead to a convergence of views between peers, yet everyday discourse often suggests otherwise. In this study, we use large language…

Computation and Language · Computer Science 2026-05-12 David Freeborn , Malihe Alikani , Anthony Sicilia

Developing intelligent persuasive conversational agents to change people's opinions and actions for social good is the frontier in advancing the ethical development of automated dialogue systems. To do so, the first step is to understand…

Computation and Language · Computer Science 2020-01-14 Xuewei Wang , Weiyan Shi , Richard Kim , Yoojung Oh , Sijia Yang , Jingwen Zhang , Zhou Yu

Detecting persuasion in argumentative text is a challenging task with important implications for understanding human communication. This work investigates the role of persuasion strategies - such as Attack on reputation, Distraction, and…

Computation and Language · Computer Science 2026-01-16 Tiziano Labruna , Arkadiusz Modzelewski , Giorgio Satta , Giovanni Da San Martino

Persuasion and argumentation are possibly among the most complex examples of the interplay between multiple human subjects. With the advent of the Internet, online forums provide wide platforms for people to share their opinions and…

Social and Information Networks · Computer Science 2019-07-16 Subhabrata Dutta , Dipankar Das , Tanmoy Chakraborty

Online disagreements often fail to produce understanding, instead reinforcing existing positions or escalating conflict. Prior work on predictors of successful persuasion in online discourse has largely focused on surface features such as…

Human-Computer Interaction · Computer Science 2026-01-21 Bhavesh Vuyyuru , Farnaz Jahanbakhsh

Persuasion is a fundamental aspect of communication, influencing decision-making across diverse contexts, from everyday conversations to high-stakes scenarios such as politics, marketing, and law. The rise of conversational AI systems has…

Computation and Language · Computer Science 2026-03-24 Nimet Beyza Bozdag , Shuhaib Mehri , Xiaocheng Yang , Hyeonjeong Ha , Zirui Cheng , Esin Durmus , Jiaxuan You , Heng Ji , Gokhan Tur , Dilek Hakkani-Tür

Opinion formation and persuasion in argumentation are affected by three major factors: the argument itself, the source of the argument, and the properties of the audience. Understanding the role of each and the interplay between them is…

Computation and Language · Computer Science 2021-10-05 Esin Durmus

Persuasivenes is a creative art aimed at making people believe in certain set of beliefs. Many a times, such creativity is about adapting richness of one domain into another to strike a chord with the target audience. In this research, we…

Artificial Intelligence · Computer Science 2017-09-26 Vitobha Munigala , Srikanth Tamilselvam , Anush Sankaran

Online comments significantly influence users' judgments, yet their presentation, often determined by platform algorithms, can introduce biases, such as anchoring effects, which distort reasoning. While existing research emphasizes…

Human-Computer Interaction · Computer Science 2026-01-28 Yang Ouyang , Shenghan Gao , Ruichuan Wang , Hailiang Zhu , Yuheng Shao , Xiaoyu Gu , Quan Li

In our world with full of uncertainty, debates and argumentation contribute to the progress of science and society. Despite of the increasing attention to characterize human arguments, most progress made so far focus on the debate outcome,…

Computation and Language · Computer Science 2020-02-11 Jichuan Zeng , Jing Li , Yulan He , Cuiyun Gao , Michael R. Lyu , Irwin King

Persuasion is part and parcel of human interaction. The human persuaders in society have been always exit, masters of rhetoric skilled of changing our minds, or at least our behaviors. Leaders, mothers, salesmen, and teachers are clear…

Computers and Society · Computer Science 2014-05-07 Hani A. Qudaih , Mohammed A. Bawazir , Shuaibu Hassan Usman , Jamaludin Ibrahim

Persuasion is an important and yet complex aspect of human intelligence. When undertaken through dialogue, the deployment of good arguments, and therefore counterarguments, clearly has a significant effect on the ability to be successful in…

Artificial Intelligence · Computer Science 2021-01-29 Emmanuel Hadoux , Anthony Hunter , Sylwia Polberg

Employees face decisions every day - in the absence of supervision. The outcome of these decisions can be influenced by digital workplace design through the power of persuasive technology. This paper provides a structured literature review…

Human-Computer Interaction · Computer Science 2022-08-15 Kilian Wenker

Persuasion is a key aspect of what it means to be human, and is central to business, politics, and other endeavors. Advancements in artificial intelligence (AI) have produced AI systems that are capable of persuading humans to buy products,…

Computers and Society · Computer Science 2023-03-16 Matthew Burtell , Thomas Woodside

In discourse studies concessions are considered among those argumentative strategies that increase persuasion. We aim to empirically test this hypothesis by calculating the distribution of argumentative concessions in persuasive vs.…

Computation and Language · Computer Science 2018-06-11 Elena Musi , Debanjan Ghosh , Smaranda Muresan

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…

Persuasion, as one of the crucial abilities in human communication, has garnered extensive attention from researchers within the field of intelligent dialogue systems. We humans tend to persuade others to change their viewpoints, attitudes…

Computation and Language · Computer Science 2024-02-08 Mengqi Chen , Bin Guo , Hao Wang , Haoyu Li , Qian Zhao , Jingqi Liu , Yasan Ding , Yan Pan , Zhiwen Yu

Visual persuasion, which uses visual elements to influence cognition and behaviors, is crucial in fields such as advertising and political communication. With recent advancements in artificial intelligence, there is growing potential to…

Computation and Language · Computer Science 2025-10-29 Junseo Kim , Jongwook Han , Dongmin Choi , Jongwook Yoon , Eun-Ju Lee , Yohan Jo

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why…

Computation and Language · Computer Science 2025-10-28 Haoyi Qiu , Yilun Zhou , Pranav Narayanan Venkit , Kung-Hsiang Huang , Jiaxin Zhang , Nanyun Peng , Chien-Sheng Wu
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