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Internet memes are increasingly used to sway and manipulate public opinion. This prompts the need to study their propagation, evolution, and influence across the Web. In this paper, we detect and measure the propagation of memes across…

Despite the increasingly important role played by image memes, we do not yet have a solid understanding of the elements that might make a meme go viral on social media. In this paper, we investigate what visual elements distinguish image…

Human-Computer Interaction · Computer Science 2021-01-19 Chen Ling , Ihab AbuHilal , Jeremy Blackburn , Emiliano De Cristofaro , Savvas Zannettou , Gianluca Stringhini

Comprehending the virality of a meme can help us in addressing the problems pertaining to disciplines like epidemiology and digital marketing. Therefore, it is not surprising that memetics remains a highly analyzed research topic ever since…

Social and Information Networks · Computer Science 2015-11-02 Yayati Gupta , Debarati Das , S. R. S. Iyengar

The advent of social media has provided data and insights about how people relate to information and culture. While information is composed by bits and its fundamental building bricks are relatively well understood, the same cannot be said…

Physics and Society · Physics 2013-04-08 Michele Coscia

Internet memes have emerged as a novel format for communication and expressing ideas on the web. Their fluidity and creative nature are reflected in their widespread use, often across platforms and occasionally for unethical or harmful…

Social and Information Networks · Computer Science 2024-02-27 Saurav Joshi , Filip Ilievski , Luca Luceri

Internet memes have become an increasingly pervasive form of contemporary social communication that attracted a lot of research interest recently. In this paper, we analyze the data of 129,326 memes collected from Reddit in the middle of…

Social and Information Networks · Computer Science 2021-03-11 Kate Barnes , Tiernon Riesenmy , Minh Duc Trinh , Eli Lleshi , Nóra Balogh , Roland Molontay

Memes are the cultural equivalent of genes that spread across human culture by means of imitation. What makes a meme and what distinguishes it from other forms of information, however, is still poorly understood. Our analysis of memes in…

Social and Information Networks · Computer Science 2014-11-25 Tobias Kuhn , Matjaz Perc , Dirk Helbing

Social networks readily transmit information, albeit with less than perfect fidelity. We present a large-scale measurement of this imperfect information copying mechanism by examining the dissemination and evolution of thousands of memes,…

Social and Information Networks · Computer Science 2016-05-24 Lada A. Adamic , Thomas M. Lento , Eytan Adar , Pauline C. Ng

The propagation of online memes is initially influenced by meme creators and secondarily by meme consumers, whose individual sharing decisions accumulate to determine total meme propagation. We characterize this as a sender/receiver…

Social and Information Networks · Computer Science 2014-07-01 Ian Miller , Gerald Cupchik

The creation and sharing of memes is a common modality of online social interactions. The goal of the present work is to better understand the collective dynamics of memes in this accelerating and competitive environment. By taking an…

Social and Information Networks · Computer Science 2021-02-09 Trenton Ford , Rachel Krohn , Tim Weninger

A model for the spreading of online information or "memes" on multiplex networks is introduced and analyzed using branching-process methods. The model generalizes that of [Gleeson et al., Phys.Rev. X., 2016] in two ways. First, even for a…

Physics and Society · Physics 2019-03-01 Joseph D. O'Brien , Ioannis K. Dassios , James P. Gleeson

Warning: This paper contains memes that may be offensive to some readers. Multimodal Internet Memes are now a ubiquitous fixture in online discourse. One strand of meme-based research is the classification of memes according to various…

Machine Learning · Computer Science 2025-07-04 Muzhaffar Hazman , Susan McKeever , Josephine Griffith

On the Internet, information circulates fast and widely, and the form of content adapts to comply with users' cognitive abilities. Memes are an emerging aspect of the internet system of signification, and their visual schemes evolve by…

The analysis of the creation, mutation, and propagation of social media content on the Internet is an essential problem in computational social science, affecting areas ranging from marketing to political mobilization. A first step towards…

Social and Information Networks · Computer Science 2018-02-15 Abhimanyu Dubey , Esteban Moro , Manuel Cebrian , Iyad Rahwan

Models of meme propagation on social networks, in which memes compete for limited user attention, can successfully reproduce the heavy-tailed popularity distributions observed in online settings. While system-wide popularity distributions…

Physics and Society · Physics 2022-06-24 Kleber A. Oliveira , Samuel Unicomb , James P. Gleeson

The automatic identification of harmful content online is of major concern for social media platforms, policymakers, and society. Researchers have studied textual, visual, and audio content, but typically in isolation. Yet, harmful content…

Meme is an interesting word. Internet memes offer unique insights into the changes in our perception of the world, the media and our own lives. If you surf the Internet for long enough, you will see it somewhere on the Internet. With the…

Computer Vision and Pattern Recognition · Computer Science 2021-12-06 Zhiyuan Liu , Chuanzheng Sun , Yuxin Jiang , Shiqi Jiang , Mei Ming

The spreading of news, memes and other pieces of information occurring via online social platforms has a strong and growing impact on our modern societies, with enormous consequences, that may be beneficial but also catastrophic. In this…

Physics and Society · Physics 2018-08-01 Daniele Notarmuzi , Claudio Castellano

Internet memes, now a staple of digital communication, play a pivotal role in how users engage within online communities and allow researchers to gain insight into contemporary digital culture. These engaging user-generated content are…

Computer Vision and Pattern Recognition · Computer Science 2025-08-06 Muzhaffar Hazman , Susan McKeever , Josephine Griffith

Internet memes are a central element of online culture, blending images and text. While substantial research has focused on either the visual or textual components of memes, little attention has been given to their interplay. This gap…

Computer Vision and Pattern Recognition · Computer Science 2026-02-03 Aidos Konyspay , Pakizar Shamoi , Malika Ziyada , Zhusup Smambayev
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