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A social network (SN) is a social structure consisting of a group representing the interaction between them. SNs have recently been widely used and, subsequently, have become suitable and popular platforms for product promotion and…

Social and Information Networks · Computer Science 2022-09-13 Saeid Ghafouri , Seyed Hossein Khasteh , Seyed Omid Azarkasb

Due to popularity surge social networks became lucrative targets for spammers and guerilla marketers, who are trying to game ranking systems and broadcast their messages at little to none cost. Ranking systems, for example Twitter's Trends,…

Social and Information Networks · Computer Science 2014-11-24 G. V. Ovchinnikov , D. A. Kolesnikov , I. V. Oseledets

We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…

Machine Learning · Computer Science 2018-05-25 Sharan Vaswani , Branislav Kveton , Zheng Wen , Mohammad Ghavamzadeh , Laks Lakshmanan , Mark Schmidt

Identifying influential spreaders is crucial for understanding and controlling spreading processes on social networks. Via assigning degree-dependent weights onto links associated with the ground node, we proposed a variant to a recent…

Physics and Society · Physics 2015-01-16 Qian Li , Tao Zhou , Linyuan Lv , Duanbing Chen

The problem of finding optimal set of users for influencing others in the social network has been widely studied. Because it is NP-hard, some heuristics were proposed to find sub-optimal solutions. Still, one of the commonly used assumption…

Social and Information Networks · Computer Science 2014-11-24 Radosław Michalski , Tomasz Kajdanowicz , Piotr Bródka , Przemysław Kazienko

A new simple model of diffusion of innovations in a social network with upgrading costs is introduced. Agents are characterized by a single real variable, their technological level. According to local information agents decide whether to…

Statistical Mechanics · Physics 2009-11-07 X. Guardiola , A. Diaz-Guilera , C. J. Perez , A. Arenas , M. Llas

We propose multi-agent reinforcement learning as a new method for modeling fake news in social networks. This method allows us to model human behavior in social networks both in unaccustomed populations and in populations that have adapted…

Artificial Intelligence · Computer Science 2025-10-14 Christoph Aymanns , Jakob Foerster , Co-Pierre Georg , Matthias Weber

We restrict the propagation of misinformation in a social-media-like environment while preserving the spread of correct information. We model the environment as a random network of users in which each news item propagates in the network in…

Social and Information Networks · Computer Science 2022-11-10 Yigit E. Bayiz , Ufuk Topcu

We consider the problem of selecting a minimum size subset of nodes in a network, that allows to activate all the nodes of the network. We present a fast and simple algorithm that, in real-life networks, produces solutions that outperform…

Data Structures and Algorithms · Computer Science 2016-10-18 Gennaro Cordasco , Luisa Gargano , Adele Anna Rescigno

Rumor models consider that information transmission occurs with the same probability between each pair of nodes. However, this assumption is not observed in social networks, which contain influential spreaders. To overcome this limitation,…

Physics and Society · Physics 2017-03-08 Didier A. Vega-Oliveros , Luciano da F. Costa , Francisco A. Rodrigues

We introduce a general stochastic model for the spread of rumours, and derive mean-field equations that describe the dynamics of the model on complex social networks (in particular those mediated by the Internet). We use analytical and…

Physics and Society · Physics 2009-11-13 Maziar Nekovee , Y. Moreno , G. Bianconi , M. Marsili

Influence propagation in social networks has recently received large interest. In fact, the understanding of how influence propagates among subjects in a social network opens the way to a growing number of applications. Many efforts have…

Social and Information Networks · Computer Science 2018-01-30 Luca Luceri , Torsten Braun , Silvia Giordano

Information diffusion in networks can be used to model many real-world phenomena, including rumor spreading on online social networks, epidemics in human beings, and malware on the Internet. Informally speaking, the source localization…

Social and Information Networks · Computer Science 2015-10-08 Kai Zhu , Lei Ying

Methods for ranking the importance of nodes in a network have a rich history in machine learning and across domains that analyze structured data. Recent work has evaluated these methods though the seed set expansion problem: given a subset…

Social and Information Networks · Computer Science 2017-05-04 Isabel Kloumann , Johan Ugander , Jon Kleinberg

The increasing prominence of temporal networks in online social platforms and dynamic communication systems has made influence maximization a critical research area. Various diffusion models have been proposed to capture the spread of…

Social and Information Networks · Computer Science 2025-07-31 Aaqib Zahoor , Iqra Altaf Gillani , Janibul Bashir

Inspired by the famous Target Set Selection problem, we propose a new discrete model to simultaneously spread two opinions within a social network and perform an initial study of its complexity. Here, we are given a social network, a…

Data Structures and Algorithms · Computer Science 2025-06-23 Dušan Knop , Šimon Schierreich , Ondřej Suchý

For maximizing influence spread in a social network, given a certain budget on the number of seed nodes, we investigate the effects of selecting and activating the seed nodes in multiple phases. In particular, we formulate an appropriate…

Social and Information Networks · Computer Science 2015-02-24 Swapnil Dhamal , Prabuchandran K. J. , Y. Narahari

This paper develops strategic foundations for an important statistical model of random networks with heterogeneous expected degrees. Based on this, we show how social networking services that subtly alter the costs and indirect benefits of…

Applications · Statistics 2010-04-09 Benjamin Golub , Yair Livne

Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…

Social and Information Networks · Computer Science 2024-10-23 Rahul Kumar Gautam , Anjeneya Swami Kare , S. Durga Bhavani

In the search engine of Google, the PageRank algorithm plays a crucial role in ranking the search results. The algorithm quantifies the importance of each web page based on the link structure of the web. We first provide an overview of the…

Systems and Control · Computer Science 2012-03-30 Hideaki Ishii , Roberto Tempo
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