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Advertising and feed ranking are essential to many Internet companies such as Facebook and Sina Weibo. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. There are many…

Machine Learning · Computer Science 2019-11-13 Tongwen Huang , Zhiqi Zhang , Junlin Zhang

With the rapid development of E-commerce and the increase in the quantity of items, users are presented with more items hence their interests broaden. It is increasingly difficult to model user intentions with traditional methods, which…

Information Retrieval · Computer Science 2021-03-24 Junmei Hao , Jingcheng Shi , Qing Da , Anxiang Zeng , Yujie Dun , Xueming Qian , Qianying Lin

Online travel platforms (OTPs), e.g., Ctrip.com or Fliggy.com, can effectively provide travel-related products or services to users. In this paper, we focus on the multi-scenario click-through rate (CTR) prediction, i.e., training a unified…

Information Retrieval · Computer Science 2023-04-18 Peilin Chen , Hong Wen , Jing Zhang , Fuyu Lv , Zhao Li , Qijie Shen , Wanjie Tao , Ying Zhou , Chao Zhang

Paper recommendation with user-generated keyword is to suggest papers that simultaneously meet user's interests and are relevant to the input keyword. This is a recommendation task with two queries, a.k.a. user ID and keyword. However,…

Information Retrieval · Computer Science 2022-08-16 Zepeng Huai , Zhe Wang , Yifan Zhu , Peng Zhang

Click-through rate (CTR) prediction plays a pivotal role in online advertising and recommender systems. Despite notable progress in modeling user preferences from historical behaviors, two key challenges persist. First, exsiting…

Information Retrieval · Computer Science 2026-01-27 Kesha Ou , Zhen Tian , Wayne Xin Zhao , Hongyu Lu , Ji-Rong Wen

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…

Machine Learning · Statistics 2019-06-26 Guorui Zhou , Kailun Wu , Weijie Bian , Zhao Yang , Xiaoqiang Zhu , Kun Gai

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

The large-scale recommender system mainly consists of two stages: matching and ranking. The matching stage (also known as the retrieval step) identifies a small fraction of relevant items from billion-scale item corpus in low latency and…

Information Retrieval · Computer Science 2021-05-19 Houyi Li , Zhihong Chen , Chenliang Li , Rong Xiao , Hongbo Deng , Peng Zhang , Yongchao Liu , Haihong Tang

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

Recommendation systems play a critical role in enhancing user experience and engagement in various online platforms. Traditional methods, such as Collaborative Filtering (CF) and Content-Based Filtering (CBF), rely heavily on past user…

Information Retrieval · Computer Science 2025-01-22 Xiaochuan Xu , Zeqiu Xu , Peiyang Yu , Jiani Wang

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Click-through rate (CTR) prediction is an essential task in web applications such as online advertising and recommender systems, whose features are usually in multi-field form. The key of this task is to model feature interactions among…

Information Retrieval · Computer Science 2020-07-27 Zekun Li , Zeyu Cui , Shu Wu , Xiaoyu Zhang , Liang Wang

In this era of information explosion, a personalized recommendation system is convenient for users to get information they are interested in. To deal with billions of users and items, large-scale online recommendation services usually…

Information Retrieval · Computer Science 2025-09-04 Xu Yuan , Chen Xu , Qiwei Chen , Chao Li , Junfeng Ge , Wenwu Ou

Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does…

Information Retrieval · Computer Science 2017-09-08 Wenjie Pei , Jie Yang , Zhu Sun , Jie Zhang , Alessandro Bozzon , David M. J. Tax

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

In a practical recommender system, new interactions are continuously observed. Some interactions are expected, because they largely follow users' long-term preferences. Some other interactions are indications of recent trends in user…

Information Retrieval · Computer Science 2023-05-08 Yitong Ji , Aixin Sun , Jie Zhang

Click-Through Rate (CTR) prediction is one of the core tasks in recommender systems (RS). It predicts a personalized click probability for each user-item pair. Recently, researchers have found that the performance of CTR model can be…

Information Retrieval · Computer Science 2021-08-11 Qiwei Chen , Changhua Pei , Shanshan Lv , Chao Li , Junfeng Ge , Wenwu Ou

User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format…

Information Retrieval · Computer Science 2018-07-03 Yanru Qu , Bohui Fang , Weinan Zhang , Ruiming Tang , Minzhe Niu , Huifeng Guo , Yong Yu , Xiuqiang He

With the prosperity of business intelligence, recommender systems have evolved into a new stage that we not only care about what to recommend, but why it is recommended. Explainability of recommendations thus emerges as a focal point of…

Information Retrieval · Computer Science 2020-09-24 Guannan Liu , Liang Zhang , Junjie Wu , Xiao Fang

Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for…

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