Related papers: Asymptotically Unbiased Estimation for Delayed Fee…
One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh data are beneficial to continuous training but may not have…
Conversion rate (CVR) prediction is one of the most critical tasks for digital display advertising. Commercial systems often require to update models in an online learning manner to catch up with the evolving data distribution. However,…
Conversion rate prediction is critical to many online applications such as digital display advertising. To capture dynamic data distribution, industrial systems often require retraining models on recent data daily or weekly. However, the…
In display advertising, predicting the conversion rate, that is, the probability that a user takes a predefined action on an advertiser's website, such as purchasing goods is fundamental in estimating the value of displaying the…
Predicting the expected value or number of post-click conversions (purchases or other events) is a key task in performance-based digital advertising. In training a conversion optimizer model, one of the most crucial aspects is handling…
Predicting conversion rates (CVRs) in display advertising (e.g., predicting the proportion of users who purchase an item (i.e., a conversion) after its corresponding ad is clicked) is important when measuring the effects of ads shown to…
Delayed feedback poses a core challenge for online CVR prediction, forcing a trade-off between label accuracy and data freshness. Existing methods address this through delay modeling or sample reweighting, yet neglect how post-click…
The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gross merchandise volume (GMV). Unlike the well-studied…
We consider training a binary classifier under delayed feedback (\emph{DF learning}). For example, in the conversion prediction in online ads, we initially receive negative samples that clicked the ads but did not buy an item; subsequently,…
Data fusion enables powerful and generalizable analyses across multiple sources. However, different data collection capacities across different sources lead to blockwise missingness (BM), which poses challenges in practice. Meanwhile, the…
In display advertising, predicting the conversion rate (CVR), meaning the probability that a user takes a predefined action on an advertiser's website, is a fundamental task for estimating the value of displaying an advertisement to a user.…
Learning contrastive representations from pairwise comparisons has achieved remarkable success in various fields, such as natural language processing, computer vision, and information retrieval. Collaborative filtering algorithms based on…
Estimating post-click conversion rate (CVR) accurately is crucial in E-commerce. However, CVR prediction usually suffers from three major challenges in practice: i) data sparsity: compared with impressions, conversion samples are often…
The debiased estimator is a crucial tool in statistical inference for high-dimensional model parameters. However, constructing such an estimator involves estimating the high-dimensional inverse Hessian matrix, incurring significant…
Learning from implicit feedback has become the standard paradigm for modern recommender systems. However, this setting is fraught with the persistent challenge of false negatives, where unobserved user-item interactions are not necessarily…
In all applications in digital communications, it is crucial for an estimator to be unbiased. Although so-called soft feedback is widely employed in many different fields of engineering, typically the biased estimate is used. In this paper,…
Neural networks often learn spurious correlations when exposed to biased training data, leading to poor performance on out-of-distribution data. A biased dataset can be divided, according to biased features, into bias-aligned samples (i.e.,…
Model selection for a given target task can be costly, as it may entail extensive annotation of the quality of outputs of different models. We introduce DiffUse, an efficient method to make an informed decision between candidate text…
Debiasing is a fundamental concept in high-dimensional statistics. While degrees-of-freedom adjustment is the state-of-the-art technique in high-dimensional linear regression, it is limited to i.i.d. samples and sub-Gaussian covariates.…
Dataset bias is a critical challenge in machine learning since it often leads to a negative impact on a model due to the unintended decision rules captured by spurious correlations. Although existing works often handle this issue based on…