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The digital transformation is driving revolutionary innovations and new market entrants threaten established sectors of the economy such as the automotive industry. Following the need for monitoring shifting industries, we present a…
Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…
In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than…
The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of…
In the practical work of websites popularization, analysis of their efficiency and downloading it is of key importance to take into account web-ratings data. The main indicators of website traffic include the number of unique hosts from…
In recent years, there has been a growing effort to develop effective and efficient algorithms for fake account detection in online social networks. This survey comprehensively reviews existing methods, with a focus on graph-based…
Fabricated papers do not just need text, images, and data, they also require a fabricated or partially fabricated network of authors. Most `authors' on a fabricated paper have not been associated with the research, but rather are added…
Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on…
Over the last 70 years, we, humans, have created an economic market where attention is being captured and turned into money thanks to advertising. During the last two decades, leveraging research in psychology, sociology, neuroscience and…
On social networks, algorithmic personalization drives users into filter bubbles where they rarely see content that deviates from their interests. We present a model for content curation and personalization that avoids filter bubbles, along…
This paper considers the average consensus problem on a network of digital links, and proposes a set of algorithms based on pairwise ''gossip'' communications and updates. We study the convergence properties of such algorithms with the goal…
Integrating Google's Topics API into the digital advertising ecosystem represents a significant shift toward privacy-conscious advertising practices. This article analyses the implications of implementing Topics API on ad networks, focusing…
Social networks offer convenient ways to seamlessly reach out to large audiences. In particular, Facebook pages are increasingly used by businesses, brands, and organizations to connect with multitudes of users worldwide. As the number of…
The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…
Knowledge Graphs are an emerging form of knowledge representation. While Google coined the term Knowledge Graph first and promoted it as a means to improve their search results, they are used in many applications today. In a knowledge…
A very large number of people use Online Social Networks daily. Such platforms thus become attractive targets for agents that seek to gain access to the attention of large audiences, and influence perceptions or opinions. Botnets,…
Tens of thousands of parent companies control millions of subsidiaries through long chains of intermediary entities in global corporate networks. Conversely, tens of millions of entities are directly held by sole owners. We propose an…
Social network analysis is pivotal for organizations aiming to leverage the vast amounts of data generated from user interactions on social media and other digital platforms. These interactions often reveal complex social structures, such…
A growing concern with advertisement libraries on Android is their ability to exfiltrate personal information from their host applications. While previous work has looked at the libraries' abilities to measure private information on their…
The exponential growth of the web and its benefits can be attributed largely to its open model where anyone with internet connection can access information on the web for free. This has created unprecedented opportunities for various…