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Privacy in Online Social Networks (OSNs) evolved from a niche topic to a broadly discussed issue in a wide variety of media. Nevertheless, OSNs drastically increase the amount of information that can be found about individuals on the web.…

Social and Information Networks · Computer Science 2015-05-25 Thomas Paul , Daniel Puscher , Thorsten Strufe

With the growing popularity and usage of online social media services, people now have accounts (some times several) on multiple and diverse services like Facebook, LinkedIn, Twitter and YouTube. Publicly available information can be used…

Social and Information Networks · Computer Science 2013-01-30 Anshu Malhotra , Luam Totti , Wagner Meira , Ponnurangam Kumaraguru , Virgilio Almeida

Considering that prior research has found older users undergo a different privacy decision-making process compared to younger adults, more research is needed to inform the behavioral privacy disclosure effects of these strategies for…

This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…

Cryptography and Security · Computer Science 2015-11-03 Timothy Libert

Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…

Computers and Society · Computer Science 2018-03-28 Irfan Faizullabhoy , Aleksandra Korolova

Social networks offer convenient ways to seamlessly reach out to large audiences. In particular, Facebook pages are increasingly used by businesses, brands, and organizations to connect with multitudes of users worldwide. As the number of…

Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…

Social and Information Networks · Computer Science 2021-02-02 Aritz Arrate , José González Cabañas , Ángel Cuevas , María Calderón , Rubén Cuevas

On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…

Computers and Society · Computer Science 2016-05-25 Silvia Puglisi , David Rebollo-Monedero , Jordi Forné

Consuming news from social media is becoming increasingly popular. Social media appeals to users due to its fast dissemination of information, low cost, and easy access. However, social media also enables the widespread of fake news.…

Social and Information Networks · Computer Science 2019-05-01 Kai Shu , Xinyi Zhou , Suhang Wang , Reza Zafarani , Huan Liu

Despite Facebook's central role in American civic life, a clear, evidence-based understanding of users' long-term information environments has remained elusive, hindering assessments of the platform's societal impact. This study addresses…

Social and Information Networks · Computer Science 2026-05-06 S M Mehedi Zaman , Joao Couto , Kiran Garimella

An increasing portion of modern socializing takes place via online social networks. Members of these communities often play distinct roles that can be deduced from observations of users' online activities. One such activity is the sharing…

Social and Information Networks · Computer Science 2016-11-17 Francis T. O'Donovan , Connie Fournelle , Steve Gaffigan , Oliver Brdiczka , Jianqiang Shen , Juan Liu , Kendra E. Moore

With over 750 million active users, Facebook is the most famous social networking website. One particular aspect of Facebook widely discussed in the news and heavily researched in academic circles is the privacy of its users. In this paper…

Social and Information Networks · Computer Science 2012-03-20 Shah Mahmood , Yvo Desmedt

The social networking era has left us with little privacy. The details of the social network users are published on Social Networking sites. Vulnerability has reached new heights due to the overpowering effects of social networking. The…

Social and Information Networks · Computer Science 2016-04-08 Jinju Joby P , Jyothi Korra

Online Social Networks (OSNs) witness a rise in user activity whenever an event takes place. Malicious entities exploit this spur in user-engagement levels to spread malicious content that compromises system reputation and degrades user…

Social and Information Networks · Computer Science 2015-01-06 Prateek Dewan , Ponnurangam Kumaraguru

Thanks to platforms such as Twitter and Facebook, people can know facts and events that otherwise would have been silenced. However, social media significantly contribute also to fast spreading biased and false news while targeting specific…

Social and Information Networks · Computer Science 2025-11-05 Alessandro Balestrucci , Rocco De Nicola , Marinella Petrocchi , Catia Trubiani

The increasing popularity of social media has attracted a huge number of people to participate in numerous activities on a daily basis. This results in tremendous amounts of rich user-generated data. This data provides opportunities for…

Cryptography and Security · Computer Science 2018-08-08 Ghazaleh Beigi , Huan Liu

Over the past years, advertisement companies have used various tracking methods to persistently track users across the web. Such tracking methods usually include first and third-party cookies, cookie synchronization, as well as a variety of…

Cryptography and Security · Computer Science 2023-03-29 Paschalis Bekos , Panagiotis Papadopoulos , Evangelos P. Markatos , Nicolas Kourtellis

Mature social networking services are one of the greatest assets of today's organizations. This valuable asset, however, can also be a threat to an organization's confidentiality. Members of social networking websites expose not only their…

Social and Information Networks · Computer Science 2013-09-03 Michael Fire , Rami Puzis , Yuval Elovici

Data collection and aggregation by online services happens to an extent that is often beyond awareness and comprehension of its users. Transparency tools become crucial to inform people, though it is unclear how well they work. To…

Cryptography and Security · Computer Science 2022-09-19 Patricia Arias-Cabarcos , Saina Khalili , Thorsten Strufe

User identification has been a major field of research in privacy and security topics. Users might utilize multiple Online Social Networks (OSNs) to access a variety of text, videos, and links, and connect to their friends. Identifying user…

Social and Information Networks · Computer Science 2024-06-05 Yasamin Kowsari