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This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning…

Information Retrieval · Computer Science 2024-06-18 Chang Zhou , Yang Zhao , Yuelin Zou , Jin Cao , Wenhan Fan , Yi Zhao , Chiyu Cheng

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…

Information Retrieval · Computer Science 2023-11-28 Zhen Tian , Changwang Zhang , Wayne Xin Zhao , Xin Zhao , Ji-Rong Wen , Zhao Cao

Paper recommendation with user-generated keyword is to suggest papers that simultaneously meet user's interests and are relevant to the input keyword. This is a recommendation task with two queries, a.k.a. user ID and keyword. However,…

Information Retrieval · Computer Science 2022-08-16 Zepeng Huai , Zhe Wang , Yifan Zhu , Peng Zhang

Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…

Information Retrieval · Computer Science 2026-04-28 Xiaolong Chen , Haoyi Zhao , Xu Huang , Defu Lian

Deep Interest Network (DIN) is a state-of-the-art model which uses attention mechanism to capture user interests from historical behaviors. User interests intuitively follow a hierarchical pattern such that users generally show interests…

Information Retrieval · Computer Science 2020-05-28 Weinan Xu , Hengxu He , Minshi Tan , Yunming Li , Jun Lang , Dongbai Guo

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

Information Retrieval · Computer Science 2021-05-13 Yuan Cheng , Yanbo Xue

Knowledge graph (KG) plays an increasingly important role in recommender systems. A recent technical trend is to develop end-to-end models founded on graph neural networks (GNNs). However, existing GNN-based models are coarse-grained in…

Information Retrieval · Computer Science 2021-02-16 Xiang Wang , Tinglin Huang , Dingxian Wang , Yancheng Yuan , Zhenguang Liu , Xiangnan He , Tat-Seng Chua

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g.,…

Information Retrieval · Computer Science 2023-01-31 Xiang Li , Shuwei Chen , Jian Dong , Jin Zhang , Yongkang Wang , Xingxing Wang , Dong Wang

Lifelong sequential modeling (LSM) is becoming increasingly critical in social media recommendation systems for predicting the click-through rate (CTR) of items presented to users. Central to this process is the attention mechanism, which…

Information Retrieval · Computer Science 2025-04-14 Ting Guo , Zhaoyang Yang , Qinsong Zeng , Ming Chen

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…

Information Retrieval · Computer Science 2025-04-28 Honghao Li , Hanwei Li , Jing Zhang , Yi Zhang , Ziniu Yu , Lei Sang , Yiwen Zhang

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…

Machine Learning · Computer Science 2020-06-11 Dafang Zou , Leiming Zhang , Jiafa Mao , Weiguo Sheng

Modeling user interest based on lifelong user behavior sequences is crucial for enhancing Click-Through Rate (CTR) prediction. However, long post-click behavior sequences themselves pose severe performance issues: the sheer volume of data…

Information Retrieval · Computer Science 2025-09-01 Zhuoxing Wei , Qingchen Xie , Qi Liu

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Predicting the next interaction of a short-term interaction session is a challenging task in session-based recommendation. Almost all existing works rely on item transition patterns, and neglect the impact of user historical sessions while…

Information Retrieval · Computer Science 2022-03-01 Yitong Pang , Lingfei Wu , Qi Shen , Yiming Zhang , Zhihua Wei , Fangli Xu , Ethan Chang , Bo Long , Jian Pei

Modeling time-evolving preferences of users with their sequential item interactions, has attracted increasing attention in many online applications. Hence, sequential recommender systems have been developed to learn the dynamic user…

Information Retrieval · Computer Science 2022-06-07 Lianghao Xia , Chao Huang , Yong Xu , Jian Pei

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Information Retrieval · Computer Science 2021-08-18 Yichen Xu , Yanqiao Zhu , Feng Yu , Qiang Liu , Shu Wu

Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a similar Embedding\&MLP paradigm. In these methods large scale…

Machine Learning · Statistics 2018-09-14 Guorui Zhou , Chengru Song , Xiaoqiang Zhu , Ying Fan , Han Zhu , Xiao Ma , Yanghui Yan , Junqi Jin , Han Li , Kun Gai