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Diffusion auction is an emerging business model where a seller aims to incentivise buyers in a social network to diffuse the auction information thereby attracting potential buyers. We focus on designing mechanisms for multi-unit diffusion…

Computer Science and Game Theory · Computer Science 2023-09-26 Yuan Fang , Mengxiao Zhang , Jiamou Liu , Bakh Khoussainov , Mingyu Xiao

Diffusion auction design is a new trend in mechanism design for which the main goal is to incentivize existing buyers to invite new buyers, who are their neighbors on a social network, to join an auction even though they are competitors.…

Computer Science and Game Theory · Computer Science 2024-08-26 Yao Zhang , Shanshan Zheng , Dengji Zhao

Diffusion auction is a new model in auction design. It can incentivize the buyers who have already joined in the auction to further diffuse the sale information to others via social relations, whereby both the seller's revenue and the…

Computer Science and Game Theory · Computer Science 2020-04-28 Bin Li , Dong Hao , Dengji Zhao

This paper studies a sale promotion mechanism design problem on a social network, where a node (a seller) sells one item to the other nodes on the network to maximize her revenue. However, the seller does not know other nodes except for her…

Computer Science and Game Theory · Computer Science 2020-02-28 Wen Zhang , Dengji Zhao , Yao Zhang

Diffusion auction design is a new trend in mechanism design which extends the original incentive compatibility property to include buyers' private connection report. Reporting connections is equivalent to inviting their neighbors to join…

Computer Science and Game Theory · Computer Science 2025-11-14 Zixin Gu , Yaoxin Ge , Yao Zhang , Dengji Zhao

This paper studies an auction design problem for a seller to sell a commodity in a social network, where each individual (the seller or a buyer) can only communicate with her neighbors. The challenge to the seller is to design a mechanism…

Computer Science and Game Theory · Computer Science 2017-02-14 Bin Li , Dong Hao , Dengji Zhao , Tao Zhou

Diffusion auction design for combinatorial settings is a long-standing challenge. One difficulty is that we cannot directly extend the solutions for simpler settings to combinatorial settings (like extending the Vickrey auction to VCG in…

Computer Science and Game Theory · Computer Science 2024-10-31 Xuanyu Li , Miao Li , Yuhan Cao , Dengji Zhao

In recent years, a new branch of auction models called diffusion auction has extended the traditional auction into social network scenarios. The diffusion auction models the auction as a networked market whose nodes are potential customers…

Computer Science and Game Theory · Computer Science 2021-08-03 Yuhang Guo , Dong Hao

This paper studies multi-unit auctions powered by intermediaries, where each intermediary owns a private set of unit-demand buyers and all intermediaries are networked with each other. Our goal is to incentivize the intermediaries to…

Computer Science and Game Theory · Computer Science 2022-03-16 Bin Li , Dong Hao , Dengji Zhao

Auction is the common paradigm for resource allocation which is a fundamental problem in human society. Existing research indicates that the two primary objectives, the seller's revenue and the allocation efficiency, are generally…

Computer Science and Game Theory · Computer Science 2019-05-27 Bin Li , Dong Hao , Dengji Zhao , Makoto Yokoo

We design a fixed-price auction mechanism for a seller to sell multiple items in a tree-structured market. The buyers have independently drawn valuation from a uniform distribution, and the seller would like to incentivize buyers to invite…

Computer Science and Game Theory · Computer Science 2024-08-01 Feiyang Yu

We improve the best known competitive ratio (from 1/4 to 1/2), for the online multi-unit allocation problem, where the objective is to maximize the single-price revenue. Moreover, the competitive ratio of our algorithm tends to 1, as the…

Computer Science and Game Theory · Computer Science 2009-01-13 Sourav Chakraborty , Nikhil Devanur

Diffusion auction refers to an emerging paradigm of online marketplace where an auctioneer utilises a social network to attract potential buyers. Diffusion auction poses significant privacy risks. From the auction outcome, it is possible to…

Computer Science and Game Theory · Computer Science 2023-02-17 Fengjuan Jia , Mengxiao Zhang , Jiamou Liu , Bakh Khoussainov

We consider a market where a seller sells multiple units of a commodity in a social network. Each node/buyer in the social network can only directly communicate with her neighbours, i.e. the seller can only sell the commodity to her…

Computer Science and Game Theory · Computer Science 2019-03-08 Dengji Zhao , Bin Li , Junping Xu , Dong Hao , Nicholas R. Jennings

We consider a fixed-price mechanism design setting where a seller sells one item via a social network, but the seller can only directly communicate with her neighbours initially. Each other node in the network is a potential buyer with a…

Computer Science and Game Theory · Computer Science 2019-05-15 Tianyi Zhang , Dengji Zhao , Wen Zhang , Xuming He

We consider the problem of an auctioneer who faces the task of selling a good (drawn from a known distribution) to a set of buyers, when the auctioneer does not have the capacity to describe to the buyers the exact identity of the good that…

Computer Science and Game Theory · Computer Science 2014-01-08 Shaddin Dughmi , Nicole Immorlica , Aaron Roth

A diffusion auction refers to a selling process conducted over a social network, where each participant submits a bid and may invite other potential buyers to join the auction. Although various mechanisms have been proposed, none of them…

Computer Science and Game Theory · Computer Science 2026-05-19 Xinlun Zhang , Zhechen Li , Yongzhi Cao , Yu Huang , Hanpin Wang

A diffusion auction is a market to sell commodities over a social network, where the challenge is to incentivize existing buyers to invite their neighbors in the network to join the market. Existing mechanisms have been designed to solve…

Computer Science and Game Theory · Computer Science 2022-11-04 Hongyin Chen , Xiaotie Deng , Ying Wang , Yue Wu , Dengji Zhao

The auction of a single indivisible item is one of the most celebrated problems in mechanism design with transfers. Despite its simplicity, it provides arguably the cleanest and most insightful results in the literature. When the…

Computer Science and Game Theory · Computer Science 2023-07-04 Rangeet Bhattacharyya , Parvik Dave , Palash Dey , Swaprava Nath

This paper studies a wireless network where multiple users cooperate with each other to improve the overall network performance. Our goal is to design an optimal distributed power allocation algorithm that enables user cooperation, in…

Networking and Internet Architecture · Computer Science 2016-11-17 Yuan Liu , Meixia Tao , Jianwei Huang
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