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NFT or Non-Fungible Token is a token that certifies a digital asset to be unique. A wide range of assets including, digital art, music, tweets, memes, are being sold as NFTs. NFT-related content has been widely shared on social media sites…
With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying…
Electronic commerce, or e-commerce, is the buying and selling of goods and services, or the transmitting of funds or data online. E-commerce platforms come in many kinds, with global players such as Amazon, Airbnb, Alibaba, eBay and…
The prediction for information diffusion on social networks has great practical significance in marketing and public opinion control. It aims to predict the individuals who will potentially repost the message on the social network. One type…
We apply classical statistical methods in conjunction with the state-of-the-art machine learning techniques to develop a hybrid interpretable model to analyse 454,897 online customers' behavior for a particular product category at the…
The widespread deployment of deep nets in practical applications has lead to a growing desire to understand how and why such black-box methods perform prediction. Much work has focused on understanding what part of the input pattern (an…
The information flows among the people while they communicate through social media websites. Due to the dependency on digital media, a person shares important information or regular updates with friends and family. The set of persons on…
The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…
We consider the problem of estimating the latent structure of a social network based on the observed information diffusion events, or cascades, where the observations for a given cascade consist of only the timestamps of infection for…
Identifying the most influential individuals can provide invaluable help in developing and deploying effective viral marketing strategies. Previous studies mainly focus on designing efficient algorithms or heuristics to find top-K…
Personalized recommender systems are confronting great challenges of accuracy, diversification and novelty, especially when the data set is sparse and lacks accessorial information, such as user profiles, item attributes and explicit…
The rapid proliferation of the Internet and the widespread adoption of social networks have significantly accelerated information dissemination. However, this transformation has introduced complexities in information capture and processing,…
The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purposes, the advertisers bid for specific spots and target crowds…
Background: Code review, the discussion around a code change among humans, forms a communication network that enables its participants to exchange and spread information. Although reported by qualitative studies, our understanding of the…
Recommender systems, inferring users' preferences from their historical activities and personal profiles, have been an enormous success in the last several years. Most of the existing works are based on the similarities of users, objects or…
Recently, diffusion models have garnered significant interest in the field of text processing due to their many potential advantages compared to conventional autoregressive models. In this work, we propose Diffusion-of-Thought (DoT), a…
Motivated by scenarios of information diffusion and advertising in social media, we study an influence maximization problem in which little is assumed to be known about the diffusion network or about the model that determines how…
Crowd counting is an important problem in computer vision due to its wide range of applications in image understanding. Currently, this problem is typically addressed using deep learning approaches, such as Convolutional Neural Networks…
Contemporary sequential recommendation methods are becoming more complex, shifting from classification to a diffusion-guided generative paradigm. However, the quality of guidance in the form of user information is often compromised by…