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Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…
After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of…
Background: Modern code review is expected to facilitate knowledge sharing: All relevant information, the collective expertise, and meta-information around the code change and its context become evident, transparent, and explicit in the…
It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…
In a stock market, the price fluctuations are interactive, that is, one listed company can influence others. In this paper, we seek to study the influence relationships among listed companies by constructing a directed network on the basis…
Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to user's privacy concern, overwhelming network scale etc., it is hard to target…
As online social networks continue to be commonly used for the dissemination of information to the public, understanding the phenomena that govern information diffusion is crucial for many security and safety-related applications, such as…
We introduce and study a novel majority-based opinion diffusion model. Consider a graph $G$, which represents a social network. Assume that initially a subset of nodes, called seed nodes or early adopters, are colored either black or white,…
We propose a robust classifier to predict buying intentions based on user behaviour within a large e-commerce website. In this work we compare traditional machine learning techniques with the most advanced deep learning approaches. We show…
We study the diffusion behavior of real-time information. Typically, real-time information is valuable only for a limited time duration, and hence needs to be delivered before its "deadline." Therefore, real-time information is much easier…
Social and information networking activities such as on Facebook, Twitter, WeChat, and Weibo have become an indispensable part of our everyday life, where we can easily access friends' behaviors and are in turn influenced by them.…
We introduce ZOOMER, a system deployed at Taobao, the largest e-commerce platform in China, for training and serving GNN-based recommendations over web-scale graphs. ZOOMER is designed for tackling two challenges presented by the massive…
The possibility to analyze everyday monetary transactions is limited by the scarcity of available data, as this kind of information is usually considered highly sensitive. Present econophysics models are usually employed on presumed random…
Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering(CF) provides a way to learn user and item embeddings from the user-item interaction history. However,…
Diffusion Models are popular generative modeling methods in various vision tasks, attracting significant attention. They can be considered a unique instance of self-supervised learning methods due to their independence from label…
The emergence of online social networks has greatly facilitated the diffusion of information and behaviors. While the two diffusion processes are often intertwined, "talking the talk" does not necessarily mean "walking the talk"--those who…
How an information spreads throughout a social network is a valuable knowledge sought by many groups such as marketing enterprises and political parties. If they can somehow predict the impact of a given message or manipulate it in order to…
We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…
Pre-search query recommendation, widely known as HintQ on Taobao's homepage, plays a vital role in intent capture and demand discovery, yet traditional methods suffer from shallow semantics, poor cold-start performance and low serendipity…
The increased popularity and ubiquitous availability of online social networks and globalised Internet access have affected the way in which people share content. The information that users willingly disclose on these platforms can be used…