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Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An…

Machine Learning · Statistics 2018-09-10 Yuan Yuan , Xiaojing Dong , Chen Dong , Yiwen Sun , Zhenyu Yan , Abhishek Pani

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity,…

Machine Learning · Computer Science 2021-11-25 Fuyuan Lyu , Xing Tang , Huifeng Guo , Ruiming Tang , Xiuqiang He , Rui Zhang , Xue Liu

Extreme Learning Machines (ELM) provide a fast alternative to traditional gradient-based learning in neural networks, offering rapid training and robust generalization capabilities. Its theoretical basis shows its universal approximation…

Machine Learning · Computer Science 2024-06-27 Ergun Biçici

In this paper, we introduce a novel dynamic expert selection framework for Mixture of Experts (MoE) models, aiming to enhance computational efficiency and model performance by adjusting the number of activated experts based on input…

Machine Learning · Computer Science 2024-03-13 Quzhe Huang , Zhenwei An , Nan Zhuang , Mingxu Tao , Chen Zhang , Yang Jin , Kun Xu , Kun Xu , Liwei Chen , Songfang Huang , Yansong Feng

Recent studies on Click-Through Rate (CTR) prediction has reached new levels by modeling longer user behavior sequences. Among others, the two-stage methods stand out as the state-of-the-art (SOTA) solution for industrial applications. The…

Information Retrieval · Computer Science 2022-09-27 Qiwei Chen , Yue Xu , Changhua Pei , Shanshan Lv , Tao Zhuang , Junfeng Ge

Recent advances in path-based explainable recommendation systems have attracted increasing attention thanks to the rich information provided by knowledge graphs. Most existing explainable recommendations only utilize static knowledge graphs…

Information Retrieval · Computer Science 2021-11-25 Yicong Li , Hongxu Chen , Yile Li , Lin Li , Philip S. Yu , Guandong Xu

Recommendation systems often use online collaborative filtering (CF) algorithms to identify items a given user likes over time, based on ratings that this user and a large number of other users have provided in the past. This problem has…

Machine Learning · Computer Science 2021-02-01 Wasim Huleihel , Soumyabrata Pal , Ofer Shayevitz

Conversational Recommender Systems (CRS) has become an emerging research topic seeking to perform recommendations through interactive conversations, which generally consist of generation and recommendation modules. Prior work on CRS tends…

Computation and Language · Computer Science 2022-09-26 Lingzhi Wang , Shafiq Joty , Wei Gao , Xingshan Zeng , Kam-Fai Wong

Multivariate Time-Series (MTS) clustering is crucial for signal processing and data analysis. Although deep learning approaches, particularly those leveraging Contrastive Learning (CL), are prominent for MTS representation, existing…

Machine Learning · Computer Science 2026-01-13 Zexi Tan , Tao Xie , Haoyi Xiao , Baoyao Yang , Yuzhu Ji , An Zeng , Xiang Zhang , Yiqun Zhang

Networks of timestamped interactions arise across social, financial, and biological domains, where forecasting future events requires modeling both evolving topology and temporal ordering. Temporal link prediction methods typically frame…

Machine Learning · Computer Science 2026-03-09 İbrahim Bahadır Altun , Ahmet Erdem Sarıyüce

Click-through rate (CTR) prediction models are common in many online applications such as digital advertising and recommender systems. Field-Aware Factorization Machine (FFM) and Field-weighted Factorization Machine (FwFM) are…

Information Retrieval · Computer Science 2021-06-16 Harshit Pande

Forecasting click volume is a key task in digital advertising, influencing both revenue and campaign strategy. Traditional time series models rely solely on numerical data, often overlooking rich contextual information embedded in textual…

Information Retrieval · Computer Science 2025-09-15 Briti Gangopadhyay , Zhao Wang , Shingo Takamatsu

Sponsored search auctions constitute one of the most successful applications of microeconomic mechanisms. In mechanism design, auctions are usually designed to incentivize advertisers to bid their truthful valuations and to assure both the…

Computer Science and Game Theory · Computer Science 2014-05-13 Nicola Gatti , Alessandro Lazaric , Marco Rocco , Francesco Trovò

Conversion Rate (\emph{CVR}) prediction in modern industrial e-commerce platforms is becoming increasingly important, which directly contributes to the final revenue. In order to address the well-known sample selection bias (\emph{SSB}) and…

Machine Learning · Computer Science 2021-04-21 Hong Wen , Jing Zhang , Fuyu Lv , Wentian Bao , Tianyi Wang , Zulong Chen

This research designs a unified architecture of CTR prediction benchmark (Bench-CTR) platform that offers flexible interfaces with datasets and components of a wide range of CTR prediction models. Moreover, we construct a comprehensive…

Information Retrieval · Computer Science 2025-12-02 Shan Gao , Yanwu Yang

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise…

Information Retrieval · Computer Science 2025-09-22 Weijiang Lai , Beihong Jin , Yapeng Zhang , Yiyuan Zheng , Rui Zhao , Jian Dong , Jun Lei , Xingxing Wang

Next basket recommendation, which aims to predict the next a few items that a user most probably purchases given his historical transactions, plays a vital role in market basket analysis. From the viewpoint of item, an item could be…

Information Retrieval · Computer Science 2019-04-30 Jingxuan Yang , Jun Xu , Jianzhuo Tong , Sheng Gao , Jun Guo , Jirong Wen

Clinical decision support tools built on electronic health records often experience performance drift due to temporal population shifts, particularly when changes in the clinical environment initially affect only a subset of patients,…

Machine Learning · Computer Science 2025-12-16 Mengying Yan , Ziye Tian , Siqi Li , Nan Liu , Benjamin A. Goldstein , Molei Liu , Chuan Hong

Post-click conversion rate (CVR) estimation is a critical task in e-commerce recommender systems. This task is deemed quite challenging under the industrial setting with two major issues: 1) selection bias caused by user self-selection, and…

Information Retrieval · Computer Science 2020-04-07 Wenhao Zhang , Wentian Bao , Xiao-Yang Liu , Keping Yang , Quan Lin , Hong Wen , Ramin Ramezani

Mixture-of-Experts (MoE) models achieve efficient scaling through sparse expert activation, but often suffer from suboptimal routing decisions due to distribution shifts in deployment. While existing test-time adaptation methods could…

Computation and Language · Computer Science 2025-10-17 Guinan Su , Yanwu Yang , Li Shen , Lu Yin , Shiwei Liu , Jonas Geiping
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