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In this paper, we study how the influence of initiators (seeds) affects the tipping point of information cascades in networks. We consider an extended version of the Watts model, in which each node is either active (i.e., having adopted an…

Physics and Society · Physics 2024-10-01 Takehisa Hasegawa , Shinji Nishioka

Threshold models of global cascades have been extensively used to model real-world collective behavior, such as the contagious spread of fads and the adoption of new technologies. A common property of those cascade models is that a…

Social and Information Networks · Computer Science 2016-01-18 Teruyoshi Kobayashi

A classical model for social-influence-driven opinion change is the threshold model. Here we study cascades of opinion change driven by threshold model dynamics in the case where multiple {\it initiators} trigger the cascade, and where all…

Physics and Society · Physics 2013-08-06 P. Singh , S. Sreenivasan , B. K. Szymanski , G. Korniss

We consider a version of the Watts cascade model on directed multiplex configuration model networks, and present a detailed analysis of the cascade size, single-seed cascade probability and cascade condition. We then introduce a smaller…

Adaptation and Self-Organizing Systems · Physics 2025-06-02 Christian Kluge , Christian Kuehn

Threshold models of cascades in the social sciences and economics explain the spread of opinion and innovation due to social influence. In threshold cascade models, fads or innovations spread between agents as determined by their…

Physics and Society · Physics 2021-03-26 Fariba Karimi , Petter Holme

Elements of networks interact in many ways, so modeling them with graphs requires multiple types of edges (or network layers). Here we show that such multiplex networks are generically more vulnerable to global cascades than simplex…

Physics and Society · Physics 2012-05-01 Charles D. Brummitt , Kyu-Min Lee , K. -I. Goh

The threshold model is a simple but classic model of contagion spreading in complex social systems. To capture the complex nature of social influencing we investigate numerically and analytically the transition in the behavior of…

The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

Threshold models try to explain the consequences of social influence like the spread of fads and opinions. Along with models of epidemics, they constitute a major theoretical framework of social spreading processes. In threshold models on…

Physics and Society · Physics 2014-08-27 Fariba Karimi , Petter Holme

The ability to understand and eventually predict the emergence of information and activation cascades in social networks is core to complex socio-technical systems research. However, the complexity of social interactions makes this a…

Physics and Society · Physics 2015-06-16 Pablo Piedrahíta , Javier Borge-Holthoefer , Yamir Moreno , Alex Arenas

Opinion leaders are ubiquitous in both online and offline social networks, but the impacts of opinion leaders on social behavior contagions are still not fully understood, especially by using a mathematical model. Here we generalize the…

Physics and Society · Physics 2018-05-23 Quan-Hui Liu , Feng-Mao Lü , Qian Zhang , Ming Tang , Tao Zhou

We study an extension of Duncan Watts' 2002 model of information cascades in social networks where edge weights are taken to be random, an innovation motivated by recent applications of cascade analysis to systemic risk in financial…

Physics and Society · Physics 2012-11-27 T. R. Hurd , James P. Gleeson

Threshold cascade models have been used to describe spread of behavior in social networks and cascades of default in financial networks. In some cases, these networks may have multiple kinds of interactions, such as distinct types of social…

Physics and Society · Physics 2016-10-05 Kyu-Min Lee , Charles D. Brummitt , K. -I. Goh

We study the coevolutionary dynamics of network topology and social complex contagion using a threshold cascade model. Our coevolving threshold model incorporates two mechanisms: the threshold mechanism for the spreading of a minority state…

Physics and Society · Physics 2023-06-16 Byungjoon Min , Maxi San Miguel

This study introduces a comprehensive framework that situates information cascades within the domain of higher-order interactions, utilizing a double-threshold hypergraph model. We propose that individuals (nodes) gain awareness of…

Physics and Society · Physics 2024-06-14 Lei Chen , Yanpeng Zhu , Jiadong Zhu , Zhongyuan Ruan , Michael Small , Kim Christensen , Run-Ran Liu , Fanyuan Meng

Modelling information cascades over online social networks is important in fields from marketing to civil unrest prediction, however the underlying network structure strongly affects the probability and nature of such cascades. Even with…

Social and Information Networks · Computer Science 2018-03-22 Caitlin Gray , Lewis Mitchell , Matthew Roughan

Transmission of disease, spread of information and rumors, adoption of new products, and many other network phenomena can be fruitfully modeled as cascading processes, where actions chosen by nodes influence the subsequent behavior of…

Social and Information Networks · Computer Science 2014-04-18 Travis Martin , Grant Schoenebeck , Michael P. Wellman

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh

We build a model of information cascades on feed-based networks, taking into account the finite attention span of users, message generation rates and message forwarding rates. Using this model, we study through simulations, the effect of…

Physics and Society · Physics 2017-06-15 Sameet Sreenivasan , Kevin S. Chan , Ananthram Swami , Gyorgy Korniss , Boleslaw Szymanski
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