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Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…

Social and Information Networks · Computer Science 2015-10-14 Zhefeng Wang , Enhong Chen , Qi Liu , Yu Yang , Yong Ge , Biao Chang

Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption…

Social and Information Networks · Computer Science 2020-12-08 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

Influence maximization is the problem of finding a set of influential users in a social network such that the expected spread of influence under a certain propagation model is maximized. Much of the previous work has neglected the important…

Social and Information Networks · Computer Science 2016-11-18 Wei Lu , Laks V. S. Lakshmanan

Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain propagation models is maximized. In this paper, we consider…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Wei Lu , Ning Zhang

Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the…

Social and Information Networks · Computer Science 2023-06-16 Yandi Li , Haobo Gao , Yunxuan Gao , Jianxiong Guo , Weili Wu

Uncertainty about models and data is ubiquitous in the computational social sciences, and it creates a need for robust social network algorithms, which can simultaneously provide guarantees across a spectrum of models and parameter…

Social and Information Networks · Computer Science 2016-06-13 Xinran He , David Kempe

Influence Maximization(IM) aims to identify highly influential nodes to maximize influence spread in a network. Previous research on the IM problem has mainly concentrated on single-layer networks, disregarding the comprehension of the…

Physics and Society · Physics 2023-11-16 Su-Su Zhang , Ming Xie , Chuang Liu , Xiu-Xiu Zhan

A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have…

Social and Information Networks · Computer Science 2017-01-31 Nan Du , Yingyu Liang , Maria-Florina Balcan , Manuel Gomez-Rodriguez , Hongyuan Zha , Le Song

A social network (SN) is a social structure consisting of a group representing the interaction between them. SNs have recently been widely used and, subsequently, have become suitable and popular platforms for product promotion and…

Social and Information Networks · Computer Science 2022-09-13 Saeid Ghafouri , Seyed Hossein Khasteh , Seyed Omid Azarkasb

Influence maximization aims to identify a set of influential individuals, referred to as influencers, as information sources to maximize the spread of information within networks, constituting a vital combinatorial optimization problem with…

Social and Information Networks · Computer Science 2024-05-16 Wenfeng Shi , Tianlong Fan , Shuqi Xu , Rongmei Yang , Linyuan Lü

Influence maximization is the problem of finding the set of nodes of a network that maximizes the size of the outbreak of a spreading process occurring on the network. Solutions to this problem are important for strategic decisions in…

Physics and Society · Physics 2019-10-23 Sirag Erkol , Claudio Castellano , Filippo Radicchi

As a widely observable social effect, influence diffusion refers to a process where innovations, trends, awareness, etc. spread across the network via the social impact among individuals. Motivated by such social effect, the concept of…

Social and Information Networks · Computer Science 2020-12-24 Liang Ma

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…

Social and Information Networks · Computer Science 2017-10-25 Paul Lagrée , Olivier Cappé , Bogdan Cautis , Silviu Maniu

Many real-world applications based on spreading processes in complex networks aim to deliver information to specific target nodes. However, it remains challenging to optimally select a set of spreaders to initiate the spreading process. In…

Adaptation and Self-Organizing Systems · Physics 2023-08-15 Renquan Zhang , Xiaolin Wang , Sen Pei

In this paper, we study the problem of robust influence maximization in the independent cascade model under a hyperparametric assumption. In social networks users influence and are influenced by individuals with similar characteristics and…

Machine Learning · Computer Science 2019-05-14 Dimitris Kalimeris , Gal Kaplun , Yaron Singer

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Given a complex high-dimensional distribution over $\{\pm 1\}^n$, what is the best way to increase the expected number of $+1$'s by controlling the values of only a small number of variables? Such a problem is known as influence…

Data Structures and Algorithms · Computer Science 2024-01-05 Zongchen Chen , Elchanan Mossel

In recent years, the exploration of node centrality has received significant attention and extensive investigation, primarily fuelled by its applications in diverse domains such as product recommendations, opinion propagation, disease…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Ting Wei , Yifan Sun , Sen Pei

In this paper, we address the important issue of uncertainty in the edge influence probability estimates for the well studied influence maximization problem --- the task of finding $k$ seed nodes in a social network to maximize the…

Social and Information Networks · Computer Science 2016-06-14 Wei Chen , Tian Lin , Zihan Tan , Mingfei Zhao , Xuren Zhou

In many real-world scenarios, an individual's local social network carries significant influence over the opinions they form and subsequently propagate. In this paper, we propose a novel diffusion model -- the Pressure Threshold model (PT)…

Social and Information Networks · Computer Science 2026-04-03 Curt Stutsman , Eliot W. Robson , Abhishek K. Umrawal