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We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

Social and Information Networks · Computer Science 2016-08-01 Sebastian Schelter , Jérôme Kunegis

The recent October 2016 DDoS attack on Dyn served as a wakeup call to the security community as many popular and independent webservices (e.g., Twitter, Spotify) were impacted. This incident raises a larger question on the fragility of…

Networking and Internet Architecture · Computer Science 2018-06-25 Aqsa Kashaf , Carolina Zarate , Hanrou Wang , Yuvraj Agarwal , Vyas Sekar

The Domain Name System (DNS) service is one of the pillars of the Internet. This service allows users to access websites on the Internet through easy-to-remember domain names rather than complex numeric IP addresses. DNS acts as a directory…

Networking and Internet Architecture · Computer Science 2025-04-24 Demétrio F. Boeira , Eder J. Scheid , Muriel F. Franco , Luciano Zembruzki , Lisandro Z. Granville

Despite the Internet's continued growth, it increasingly depends on a small set of service providers to support Domain Name System (DNS) and web content hosting. This trend poses many potential threats including susceptibility to outages,…

Networking and Internet Architecture · Computer Science 2024-02-01 Synthia Wang , Kyle MacMillan , Brennan Schaffner , Nick Feamster , Marshini Chetty

Over the past decade, Internet centralization and its implications for both people and the resilience of the Internet has become a topic of active debate. While the networking community informally agrees on the definition of centralization,…

Networking and Internet Architecture · Computer Science 2025-04-29 Gautam Akiwate , Kimberly Ruth , Rumaisa Habib , Zakir Durumeric

There have been growing concerns about the concentration and centralization of Internet infrastructure. In this work, we scrutinize the hosting industry on the Internet by using active measurements, covering 19 Top-Level Domains (TLDs). We…

Networking and Internet Architecture · Computer Science 2022-01-26 Luciano Zembruzki , Raffaele Sommese , Lisandro Zambenedetti Granville , Arthur Selle Jacobs , Mattijs Jonker , Giovane C. M. Moura

This paper investigates the impact of internet centralization on DNS provisioning, particularly its effects on vulnerable populations such as the indigenous people of Australia. We analyze the DNS dependencies of Australian government…

Networking and Internet Architecture · Computer Science 2024-08-26 Niousha Nazemi , Omid Tavallaie , Anna Maria Mandalari , Hamed Haddadi , Ralph Holz , Albert Y. Zomaya

The presence of third-party tracking on websites has become customary. However, our understanding of the third-party ecosystem is still very rudimentary. We examine third-party trackers from a geographical perspective, observing the…

Social and Information Networks · Computer Science 2014-09-04 Marjan Falahrastegar , Hamed Haddadi , Steve Uhlig , Richard Mortier

In the modern Web, service providers often rely heavily on third parties to run their services. For example, they make use of ad networks to finance their services, externally hosted libraries to develop features quickly, and analytics…

Cryptography and Security · Computer Science 2020-02-04 Tobias Urban , Martin Degeling , Thorsten Holz , Norbert Pohlmann

This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…

Cryptography and Security · Computer Science 2015-11-03 Timothy Libert

Web services commonly employ Content Distribution Networks (CDNs) for performance and security. As web traffic is becoming 100% HTTPS, more and more websites allow CDNs to terminate their HTTPS connections. This practice may expose a…

Cryptography and Security · Computer Science 2023-02-02 Rui Xin , Shihan Lin , Xiaowei Yang

Web tracking by ad networks, social networks, and other third parties is privacy-invasive. To protect users' privacy an increasing number of countries are adopting new privacy laws. However, a major reason why their application on the web…

Cryptography and Security · Computer Science 2026-04-22 Harry Yu , Patton Yin , Sebastian Zimmeck

This paper performs a large-scale study of dependency chains in the web, to find that around 50% of first-party websites render content that they did not directly load. Although the majority (84.91%) of websites have short dependency chains…

Cryptography and Security · Computer Science 2022-03-08 Muhammad Ikram , Rahat Masood , Gareth Tyson , Mohamed Ali Kaafar , Roya Ensafi

This paper presents a comprehensive analysis of global web usage patterns based on data from SimilarWeb, a leading source for estimating web traffic. Leveraging a dataset comprising over 250,000 websites, we estimate the total web traffic…

Computers and Society · Computer Science 2024-11-27 Henrique S. Xavier

Third party advertising and tracking (A&T) are pervasive across the web, yet user exposure varies significantly with browser choice, browsing location, and hosting jurisdiction. We systematically study how these three factors shape tracking…

Networking and Internet Architecture · Computer Science 2026-03-04 Tanya Prasad , Rut Vora , Soo Yee Lim , Nguyen Phong Hoang , Thomas Pasquier

Modern websites frequently use and embed third-party services to facilitate web development, connect to social media, or for monetization. This often introduces privacy issues as the inclusion of third-party services on a website can allow…

Human-Computer Interaction · Computer Science 2022-10-05 Christine Utz , Sabrina Amft , Martin Degeling , Thorsten Holz , Sascha Fahl , Florian Schaub

The Web is a tangled mass of interconnected services, where websites import a range of external resources from various third-party domains. However, the latter can further load resources hosted on other domains. For each website, this…

Cryptography and Security · Computer Science 2019-02-19 Muhammad Ikram , Rahat Masood , Gareth Tyson , Mohamed Ali Kaafar , Noha Loizon , Roya Ensafi

Online tracking remains problematic, with compliance and ethical issues persisting despite regulatory efforts. Consent interfaces, the visible manifestation of this industry, have seen significant attention over the years. We present robust…

Computers and Society · Computer Science 2025-03-26 Midas Nouwens , Janus Bager Kristensen , Kristjan Maalt , Rolf Bagge

Understanding web co-location is essential for various reasons. For instance, it can help one to assess the collateral damage that denial-of-service attacks or IP-based blocking can cause to the availability of co-located web sites.…

Networking and Internet Architecture · Computer Science 2020-04-10 Nguyen Phong Hoang , Arian Akhavan Niaki , Michalis Polychronakis , Phillipa Gill

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

Computers and Society · Computer Science 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt
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