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Related papers: Datasets for Online Controlled Experiments

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The rise of internet-based services and products in the late 1990's brought about an unprecedented opportunity for online businesses to engage in large scale data-driven decision making. Over the past two decades, organizations such as…

Online Controlled Experiments (OCEs) are the gold standard in evaluating the effectiveness of changes to websites. An important type of OCE evaluates different personalization strategies, which present challenges in low test power and lack…

Methodology · Statistics 2023-05-11 C. H. Bryan Liu , Emma J. McCoy

Many organizations utilize large-scale online controlled experiments (OCEs) to accelerate innovation. Having high statistical power to detect small differences between control and treatment accurately is critical, as even small changes in…

Applications · Statistics 2020-09-11 Ali Mahmoudzadeh , Sophia Liu , Sol Sadeghi , Paul Luo Li , Somit Gupta

Online controlled experiments are the primary tool for measuring the causal impact of product changes in digital businesses. It is increasingly common for digital products and services to interact with customers in a personalised way. Using…

Methodology · Statistics 2021-07-02 C. H. Bryan Liu , Benjamin Paul Chamberlain

Off-policy evaluation (OPE) aims to estimate the performance of hypothetical policies using data generated by a different policy. Because of its huge potential impact in practice, there has been growing research interest in this field.…

Machine Learning · Computer Science 2021-10-27 Yuta Saito , Shunsuke Aihara , Megumi Matsutani , Yusuke Narita

Online controlled experimentation is widely adopted for evaluating new features in the rapid development cycle for web products and mobile applications. Measurement of the overall experiment sample is a common practice to quantify the…

Human-Computer Interaction · Computer Science 2022-01-27 Zhenyu Zhao , Yan He , Miao Chen

Recently, an increasingly growing number of companies is focusing on achieving self-driving systems towards SAE level 3 and higher. Such systems will have much more complex capabilities than today's advanced driver assistance systems (ADAS)…

Software Engineering · Computer Science 2020-03-11 Federico Giaimo , Hugo Andrade , Christian Berger

The widespread adoption of online randomized controlled experiments (A/B Tests) for decision-making has created ongoing capacity constraints which necessitate interim analyses. As a consequence, platform users are increasingly motivated to…

Applications · Statistics 2025-11-11 Abbas Zaidi , Rina Friedberg , Samir Khan , Yao-Yang Leow , Maulik Soneji , Houssam Nassif , Richard Mudd

Online controlled experiments, now commonly known as A/B testing, are crucial to causal inference and data driven decision making in many internet based businesses. While a simple comparison between a treatment (the feature under test) and…

Applications · Statistics 2015-01-05 Yu Guo , Alex Deng

Discrete Choice Experiments (DCE) have been widely used in health economics, environmental valuation, and other disciplines. However, there is a lack of resources disclosing the whole procedure of carrying out a DCE. This document aims to…

Econometrics · Economics 2020-09-24 Daniel Pérez-Troncoso

We propose a general framework for studying adaptive regret bounds in the online learning framework, including model selection bounds and data-dependent bounds. Given a data- or model-dependent bound we ask, "Does there exist some algorithm…

Machine Learning · Computer Science 2020-02-14 Dylan J. Foster , Alexander Rakhlin , Karthik Sridharan

We develop an online data-enabled predictive (ODeePC) control method for optimal control of unknown systems, building on the recently proposed DeePC [1]. Our proposed ODeePC method leverages a primal-dual algorithm with real-time…

Optimization and Control · Mathematics 2020-11-20 Stefanos Baros , Chin-Yao Chang , Gabriel E. Colon-Reyes , Andrey Bernstein

Online controlled experiments, also known as A/B testing, are the digital equivalent of randomized controlled trials for estimating the impact of marketing campaigns on website visitors. Stratified sampling is a traditional technique for…

A Randomized Control Trial (RCT) is considered as the gold standard for evaluating the effect of any intervention or treatment. However, its feasibility is often hindered by ethical, economical, and legal considerations, making…

Machine Learning · Computer Science 2024-03-13 Md Saiful Islam , Sahil Shikalgar , Md. Noor-E-Alam

Autonomous driving techniques have been flourishing in recent years while thirsting for huge amounts of high-quality data. However, it is difficult for real-world datasets to keep up with the pace of changing requirements due to their…

Image and Video Processing · Electrical Eng. & Systems 2024-02-29 Zhihang Song , Zimin He , Xingyu Li , Qiming Ma , Ruibo Ming , Zhiqi Mao , Huaxin Pei , Lihui Peng , Jianming Hu , Danya Yao , Yi Zhang

Experimentation in online digital platforms is used to inform decision making. Specifically, the goal of many experiments is to optimize a metric of interest. Null hypothesis statistical testing can be ill-suited to this task, as it is…

Methodology · Statistics 2024-12-10 Timothy Sudijono , Simon Ejdemyr , Apoorva Lal , Martin Tingley

With the growing needs of online A/B testing to support the innovation in industry, the opportunity cost of running an experiment becomes non-negligible. Therefore, there is an increasing demand for an efficient continuous monitoring…

Machine Learning · Computer Science 2023-04-04 Runzhe Wan , Yu Liu , James McQueen , Doug Hains , Rui Song

In many industry settings, online controlled experimentation (A/B test) has been broadly adopted as the gold standard to measure product or feature impacts. Most research has primarily focused on user engagement type metrics, specifically…

Methodology · Statistics 2020-10-30 Weinan Wang , Xi Zhang

Online experiments in internet systems, also known as A/B tests, are used for a wide range of system tuning problems, such as optimizing recommender system ranking policies and learning adaptive streaming controllers. Decision-makers…

Machine Learning · Computer Science 2025-07-01 Qing Feng , Samuel Daulton , Benjamin Letham , Maximilian Balandat , Eytan Bakshy

Recently developed offline reinforcement learning algorithms have made it possible to learn policies directly from pre-collected datasets, giving rise to a new dilemma for practitioners: Since the performance the algorithms are able to…

Machine Learning · Computer Science 2021-11-29 Phillip Swazinna , Steffen Udluft , Thomas Runkler
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