Related papers: Data-Driven Market Segmentation in Hospitality Usi…
In B2B markets, value-based pricing and selling has become an important alternative to discounting. This study outlines a modeling method that uses customer data (product offers made to each current or potential customer, features,…
Online Travel Platforms are virtual two-sided marketplaces where guests search for accommodations and accommodation providers list their properties such as hotels and vacation rentals. The large majority of hotels are rated by official…
Is all of machine learning supervised to some degree? The field of machine learning has traditionally been categorized pedagogically into $supervised~vs~unsupervised~learning$; where supervised learning has typically referred to learning…
This research investigates the implementation of a real-time, microservices-oriented dynamic pricing system for the travel sector. The system is designed to address factors such as demand, competitor pricing, and other external…
Companies today are racing to leverage the latest digital technologies, such as artificial intelligence, blockchain, and cloud computing. However, many companies report that their strategies did not achieve the anticipated business results.…
As companies increase their efforts in retaining customers, being able to predict accurately ahead of time, whether a customer will churn in the foreseeable future is an extremely powerful tool for any marketing team. The paper describes in…
Machine learning algorithms are routinely used for business decisions that may directly affect individuals, for example, because a credit scoring algorithm refuses them a loan. It is then relevant from an ethical (and legal) point of view…
The success of businesses depends on their ability to convert consumers into loyal customers. A customer's value proposition is a primary determinant in this process, requiring a balance between affordability and long-term brand equity.…
Nowadays, search ranking and recommendation systems rely on a lot of data to train machine learning models such as Learning-to-Rank (LTR) models to rank results for a given query, and implicit user feedbacks (e.g. click data) have become…
With rapidly increasing data, clustering algorithms are important tools for data analytics in modern research. They have been successfully applied to a wide range of domains; for instance, bioinformatics, speech recognition, and financial…
Customer scoring models are the core of scalable direct marketing. Uplift models provide an estimate of the incremental benefit from a treatment that is used for operational decision-making. Training and monitoring of uplift models require…
In diverse fields ranging from finance to omics, it is increasingly common that data is distributed and with multiple individual sources (referred to as ``clients'' in some studies). Integrating raw data, although powerful, is often not…
Airbnb is a two-sided marketplace, bringing together hosts who own listings for rent, with prospective guests from around the globe. Applying neural network-based learning to rank techniques has led to significant improvements in matching…
In the realm of precision medicine, effective patient stratification and disease subtyping demand innovative methodologies tailored for multi-omics data. Clustering techniques applied to multi-omics data have become instrumental in…
User marketing is a key focus of consumer-based internet companies. Learning algorithms are effective to optimize marketing campaigns which increase user engagement, and facilitates cross-marketing to related products. By attracting users…
Human mobility is subject to collective dynamics that are the outcome of numerous individual choices. Smart card data which originated as a means of facilitating automated fare collections has emerged as an invaluable source for analyzing…
Understanding choices performed by online customers is a growing need in the travel industry. In many practical situations, the only available information is the flight search query performed by the customer with no additional profile…
Data-driven algorithm design is a paradigm that uses statistical and machine learning techniques to select from a class of algorithms for a computational problem an algorithm that has the best expected performance with respect to some…
Music segmentation refers to the dual problem of identifying boundaries between, and labeling, distinct music segments, e.g., the chorus, verse, bridge etc. in popular music. The performance of a range of music segmentation algorithms has…
I characterize the consumer-optimal market segmentation in competitive markets where multiple firms selling differentiated products to consumers with unit demand. This segmentation is public---in that each firm observes the same market…