Related papers: A deep dive into the accuracy of IP Geolocation Da…
This paper uses two commercial datasets of IP addresses from smartphones, geolocated through the Global Positioning System (GPS), to characterize the geography of IP address subnets from mobile and broadband ISPs. Datasets that ge olocate…
The geographical location of Internet IP addresses has an importance both for academic research and commercial applications. Thus, both commercial and academic databases and tools are available for mapping IP addresses to geographic…
IP geolocation - the process of mapping network identifiers to physical locations - has myriad applications. We examine a large collection of snapshots from a popular geolocation database and take a first look at its longitudinal…
IP Geolocation is a key enabler for many areas of application like Content Delivery Networks, targeted advertisement and law enforcement. Therefore, an increased accuracy is needed to improve service quality. Although IP Geolocation is an…
IP Geolocation is a key enabler for the Future Internet to provide geographical location information for application services. For example, this data is used by Content Delivery Networks to assign users to mirror servers, which are close…
IP Geolocation databases are widely used in online services to map end user IP addresses to their geographical locations. However, they use proprietary geolocation methods and in some cases they have poor accuracy. We propose a systematic…
IP Geolocation is a key enabler for many areas of application like determination of an attack origin, targeted advertisement, and Content Delivery Networks. Although IP Geolocation is an ongoing field of research for over one decade, it is…
In online advertising, our aim is to match the advertisers with the most relevant users to optimize the campaign performance. In the pursuit of achieving this goal, multiple data sources provided by the advertisers or third-party data…
The location of Internet hosts is frequently used in distributed applications and networking services. Examples include customized advertising, distribution of content, and position-based security. Unfortunately the relationship between an…
Firms collect vast amounts of behavioral and geographical data on individuals. While behavioral data captures an individual's digital footprint, geographical data reflects their physical footprint. Given the significant privacy risks…
IP geolocation aims at locating the geographical position of Internet devices, which plays an essential role in many Internet applications. In this field, a long-standing challenge is how to find a large number of highly-reliable landmarks,…
The geolocation of online information is an essential component in any geospatial application. While most of the previous work on geolocation has focused on Twitter, in this paper we quantify and compare the performance of text-based…
Web search has become an inevitable part of everyday life. Improving and monetizing web search has been a focus of major Internet players. Understanding the context of web search query is an important aspect of this task as it represents…
The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…
Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…
Bidding is a key element of search advertising, but the variation in bidders' valuations and strategies is often overlooked. Disclosing bid information helps uncover this heterogeneity and enables platforms to tailor their disclosure…
We analyze the effect of sponsored data platforms when Internet service providers (ISPs) compete for subscribers and content providers (CPs) compete for a share of the bandwidth usage by the customers. Our analytical model is of a full…
Internet Protocol (IP) addresses are frequently used as a method of locating web users by researchers in several different fields. However, there are competing reports concerning the accuracy of those locations, and little research has been…
Internet advertising is a fast growing business which has proved to be significantly important in digital economics. It is vitally important for both web search engines and online content providers and publishers because web advertising…
Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on…