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Advertising and feed ranking are essential to many Internet companies such as Facebook. Among many real-world advertising and feed ranking systems, click through rate (CTR) prediction plays a central role. In recent years, many neural…

Machine Learning · Computer Science 2020-07-08 Tongwen Huang , Qingyun She , Zhiqiang Wang , Junlin Zhang

Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…

Information Retrieval · Computer Science 2024-02-07 Jinqiu Jin , Sihao Ding , Wenjie Wang , Fuli Feng

Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we…

Machine Learning · Computer Science 2016-01-12 Weinan Zhang , Tianming Du , Jun Wang

Matrix factorization techniques have been widely used as a method for collaborative filtering for recommender systems. In recent times, different variants of deep learning algorithms have been explored in this setting to improve the task of…

Machine Learning · Computer Science 2019-03-26 Vaibhav Krishna , Tian Guo , Nino Antulov-Fantulin

Click-through rate (CTR) prediction plays a critical role in recommender systems and online advertising. The data used in these applications are multi-field categorical data, where each feature belongs to one field. Field information is…

Information Retrieval · Computer Science 2021-03-22 Yang Sun , Junwei Pan , Alex Zhang , Aaron Flores

Recommender systems are one of the most successful applications of machine learning and data science. They are successful in a wide variety of application domains, including e-commerce, media streaming content, email marketing, and…

Information Retrieval · Computer Science 2023-04-04 Juan Pablo Equihua , Maged Ali , Henrik Nordmark , Berthold Lausen

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

Information Retrieval · Computer Science 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Matrix factorization (MF) is extensively used to mine the user preference from explicit ratings in recommender systems. However, the reliability of explicit ratings is not always consistent, because many factors may affect the user's final…

Information Retrieval · Computer Science 2018-06-25 Zhipeng Wu , Hui Tian , Xuzhen Zhu , Shuo Wang

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Advertising creatives are ubiquitous in E-commerce advertisements and aesthetic creatives may improve the click-through rate (CTR) of the products. Nowadays smart advertisement platforms provide the function of compositing creatives based…

Information Retrieval · Computer Science 2021-03-02 Jin Chen , Ju Xu , Gangwei Jiang , Tiezheng Ge , Zhiqiang Zhang , Defu Lian , Kai Zheng

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…

Information Retrieval · Computer Science 2024-04-16 Junjie Huang , Guohao Cai , Jieming Zhu , Zhenhua Dong , Ruiming Tang , Weinan Zhang , Yong Yu

Collaborative filtering (CF) is the key technique for recommender systems. Pure CF approaches exploit the user-item interaction data (e.g., clicks, likes, and views) only and suffer from the sparsity issue. Items are usually associated with…

Information Retrieval · Computer Science 2020-10-19 Guangneng Hu , Yu Zhang , Qiang Yang

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature…

Information Retrieval · Computer Science 2019-04-30 Bin Liu , Ruiming Tang , Yingzhi Chen , Jinkai Yu , Huifeng Guo , Yuzhou Zhang

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

In recommendation systems, new items are continuously introduced, initially lacking interaction records but gradually accumulating them over time. Accurately predicting the click-through rate (CTR) for these items is crucial for enhancing…

Information Retrieval · Computer Science 2024-07-16 Yaqing Wang , Hongming Piao , Daxiang Dong , Quanming Yao , Jingbo Zhou

Recommender systems, which can significantly help users find their interested items from the information era, has attracted an increasing attention from both the scientific and application society. One of the widest applied recommendation…

Information Retrieval · Computer Science 2015-05-19 Lu Yu , Chuang Liu , Zi-Ke Zhang

In drug discovery, identifying drug-target interactions (DTIs) via experimental approaches is a tedious and expensive procedure. Computational methods efficiently predict DTIs and recommend a small part of potential interacting pairs for…

Quantitative Methods · Quantitative Biology 2022-01-19 Bin Liu , Grigorios Tsoumakas

Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Chaofan Fan , Moyu Zhang , Jinxin Hu , Jiahao Wang , Hao Zhang , Shizhun Wang , Yu Zhang , Xiaoyi Zeng

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş
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