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Related papers: Emerging Methods of Auction Design in Social Netwo…

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Diffusion auction design is a new trend in mechanism design for which the main goal is to incentivize existing buyers to invite new buyers, who are their neighbors on a social network, to join an auction even though they are competitors.…

Computer Science and Game Theory · Computer Science 2024-08-26 Yao Zhang , Shanshan Zheng , Dengji Zhao

Auction is the common paradigm for resource allocation which is a fundamental problem in human society. Existing research indicates that the two primary objectives, the seller's revenue and the allocation efficiency, are generally…

Computer Science and Game Theory · Computer Science 2019-05-27 Bin Li , Dong Hao , Dengji Zhao , Makoto Yokoo

This paper studies an auction design problem for a seller to sell a commodity in a social network, where each individual (the seller or a buyer) can only communicate with her neighbors. The challenge to the seller is to design a mechanism…

Computer Science and Game Theory · Computer Science 2017-02-14 Bin Li , Dong Hao , Dengji Zhao , Tao Zhou

This paper studies a sale promotion mechanism design problem on a social network, where a node (a seller) sells one item to the other nodes on the network to maximize her revenue. However, the seller does not know other nodes except for her…

Computer Science and Game Theory · Computer Science 2020-02-28 Wen Zhang , Dengji Zhao , Yao Zhang

Online auction has been very widespread in the recent years. Platform administrators are working hard to refine their auction mechanisms that will generate high profits while maintaining a fair resource allocation. With the advancement of…

Computer Science and Game Theory · Computer Science 2021-10-14 Zhanhao Zhang

A diffusion auction refers to a selling process conducted over a social network, where each participant submits a bid and may invite other potential buyers to join the auction. Although various mechanisms have been proposed, none of them…

Computer Science and Game Theory · Computer Science 2026-05-19 Xinlun Zhang , Zhechen Li , Yongzhi Cao , Yu Huang , Hanpin Wang

Diffusion auction is an emerging business model where a seller aims to incentivise buyers in a social network to diffuse the auction information thereby attracting potential buyers. We focus on designing mechanisms for multi-unit diffusion…

Computer Science and Game Theory · Computer Science 2023-09-26 Yuan Fang , Mengxiao Zhang , Jiamou Liu , Bakh Khoussainov , Mingyu Xiao

Designing auctions to incentivize buyers to invite new buyers via their social connections is a new trend in mechanism design. The challenge is that buyers are competitors and we need to design proper incentives for them to invite each…

Computer Science and Game Theory · Computer Science 2023-03-07 Haoxin Liu , Yao Zhang , Dengji Zhao

We design a fixed-price auction mechanism for a seller to sell multiple items in a tree-structured market. The buyers have independently drawn valuation from a uniform distribution, and the seller would like to incentivize buyers to invite…

Computer Science and Game Theory · Computer Science 2024-08-01 Feiyang Yu

In diffusion auctions, sellers can leverage an underlying social network to broaden participation, thereby increasing their potential revenue. Specifically, sellers can incentivise participants in their auction to diffuse information about…

Computer Science and Game Theory · Computer Science 2025-11-13 Rustam Galimullin , Munyque Mittelmann , Laurent Perrussel

This paper studies one emerging procurement auction scenario where the market is constructed over the social networks. In a social network composed of many agents, smartphones or computers, one requester releases her requirement for goods…

Computer Science and Game Theory · Computer Science 2022-09-01 Yuhang Guo , Dong Hao , Bin Li

Diffusion auction is a new model in auction design. It can incentivize the buyers who have already joined in the auction to further diffuse the sale information to others via social relations, whereby both the seller's revenue and the…

Computer Science and Game Theory · Computer Science 2020-04-28 Bin Li , Dong Hao , Dengji Zhao

Redistribution mechanism design aims to redistribute the revenue collected by a truthful auction back to its participants without affecting the truthfulness. We study redistribution mechanisms for diffusion auctions, which is a new trend in…

Computer Science and Game Theory · Computer Science 2023-03-07 Sizhe Gu , Yao Zhang , Yida Zhao , Dengji Zhao

Diffusion auction refers to an emerging paradigm of online marketplace where an auctioneer utilises a social network to attract potential buyers. Diffusion auction poses significant privacy risks. From the auction outcome, it is possible to…

Computer Science and Game Theory · Computer Science 2023-02-17 Fengjuan Jia , Mengxiao Zhang , Jiamou Liu , Bakh Khoussainov

Diffusion auction design is a new trend in mechanism design which extends the original incentive compatibility property to include buyers' private connection report. Reporting connections is equivalent to inviting their neighbors to join…

Computer Science and Game Theory · Computer Science 2025-11-14 Zixin Gu , Yaoxin Ge , Yao Zhang , Dengji Zhao

We consider an auction design problem where a seller sells multiple homogeneous items to a set of connected buyers. Each buyer only knows the buyers she directly connects with and has a diminishing marginal utility valuation for the items.…

Computer Science and Game Theory · Computer Science 2023-02-28 Haolin Liu , Xinyuan Lian , Dengji Zhao

With the growth of networks, promoting products through social networks has become an important problem. For auctions in social networks, items are needed to be sold to agents in a network, where each agent can bid and also diffuse the sale…

Computer Science and Game Theory · Computer Science 2023-08-03 Mingyu Xiao , Guixin Lin , Bakh Khoussainov , Yuchao Song

A diffusion auction is a market to sell commodities over a social network, where the challenge is to incentivize existing buyers to invite their neighbors in the network to join the market. Existing mechanisms have been designed to solve…

Computer Science and Game Theory · Computer Science 2022-11-04 Hongyin Chen , Xiaotie Deng , Ying Wang , Yue Wu , Dengji Zhao

Edge computing as a promising technology provides lower latency, more efficient transmission, and faster speed of data processing since the edge servers are closer to the user devices. Each edge server with limited resources can offload…

Computer Science and Game Theory · Computer Science 2021-05-11 Houming Qiu , Kun Zhu , Nguyen Cong Luong , Changyan Yi , Dusit Niyato , Dong In Kim

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this…

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