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Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user's page view to advertisers and the one with the highest bid…

Computer Science and Game Theory · Computer Science 2017-08-02 Xiang Chen , Bowei Chen , Mohan Kankanhalli

Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first-price auction, which does not realistically model the Generalized…

Data Structures and Algorithms · Computer Science 2009-08-21 Yossi Azar , Benjamin Birnbaum , Anna R. Karlin , C. Thach Nguyen

Advertising becomes one of the most popular ways of monetizing an online transaction platform. Usually, sponsored advertisements are posted on the most attractive positions to enhance the number of clicks. However, multiple e-commerce…

Computer Science and Game Theory · Computer Science 2022-04-22 Weian Li , Qi Qi , Changjun Wang , Changyuan Yu

We consider the online stochastic matching problem proposed by Feldman et al. [FMMM09] as a model of display ad allocation. We are given a bipartite graph; one side of the graph corresponds to a fixed set of bins and the other side…

Data Structures and Algorithms · Computer Science 2011-08-03 Vahideh H. Manshadi , Shayan Oveis Gharan , Amin Saberi

We consider the problem of designing optimal online-ad investment strategies for a single advertiser, who invests at multiple sponsored search sites simultaneously, with the objective of maximizing his average revenue subject to the…

Systems and Control · Computer Science 2014-03-25 Longbo Huang

We consider the problem of allocating indivisible goods fairly among n agents who have additive and submodular valuations for the goods. Our fairness guarantees are in terms of the maximin share, that is defined to be the maximum value that…

Computer Science and Game Theory · Computer Science 2020-04-07 Siddharth Barman , Sanath Kumar Krishnamurthy

Online resource allocation problems are central challenges in economics and computer science, modeling situations in which $n$ items arriving one at a time must each be immediately allocated among $m$ agents. In such problems, our objective…

Data Structures and Algorithms · Computer Science 2025-10-14 Kalen Patton

A promising approach to hedge against the inherent uncertainty of renewable generation is to equip the renewable plants with energy storage systems. This paper focuses on designing profit maximization offering strategies, i.e., the…

Computer Science and Game Theory · Computer Science 2016-12-02 Lin Yang , Mohammad H. Hajiesmaili , Hanling Yi , Minghua Chen

We study a game played between advertisers in an online ad platform. The platform sells ad impressions by first-price auction and provides autobidding algorithms that optimize bids on each advertiser's behalf, subject to advertiser…

Computer Science and Game Theory · Computer Science 2023-11-16 Yiding Feng , Brendan Lucier , Aleksandrs Slivkins

Sponsored search in E-commerce platforms such as Amazon, Taobao and Tmall provides sellers an effective way to reach potential buyers with most relevant purpose. In this paper, we study the auction mechanism optimization problem in…

Computer Science and Game Theory · Computer Science 2018-08-02 Gang Bai , Zhihui Xie , Liang Wang

Internet search companies sell advertisement slots based on users' search queries via an auction. While there has been a lot of attention on the auction process and its game-theoretic aspects, our focus is on the advertisers. In particular,…

Data Structures and Algorithms · Computer Science 2007-05-23 Jon Feldman , S. Muthukrishnan , Martin Pal , Cliff Stein

We study an online resource allocation problem under uncertainty about demand and about the reward of each type of demand (agents) for the resource. Even though dealing with demand uncertainty in resource allocation problems has been the…

Optimization and Control · Mathematics 2022-10-11 Negin Gorlezaei , Patrick Jaillet , Zijie Zhou

We develop an optimization model and corresponding algorithm for the management of a demand-side platform (DSP), whereby the DSP aims to maximize its own profit while acquiring valuable impressions for its advertiser clients. We formulate…

Optimization and Control · Mathematics 2017-06-07 Paul Grigas , Alfonso Lobos , Zheng Wen , Kuang-chih Lee

Assortment optimization is a critical tool for online retailers aiming to maximize revenue. However, optimizing purely for revenue can lead to unbalanced sales across products, potentially causing a long tail of low-selling products and…

Computer Science and Game Theory · Computer Science 2026-03-16 Omar El Housni , Qing Feng , Huseyin Topaloglu

We study the problem of computing maximin share guarantees, a recently introduced fairness notion. Given a set of $n$ agents and a set of goods, the maximin share of a single agent is the best that she can guarantee to herself, if she would…

Computer Science and Game Theory · Computer Science 2018-06-12 Georgios Amanatidis , Evangelos Markakis , Afshin Nikzad , Amin Saberi

We consider the online bipartite matching problem on $(k,d)$-bounded graphs, where each online vertex has at most $d$ neighbors, each offline vertex has at least $k$ neighbors, and $k\geq d\geq 2$. The model of $(k,d)$-bounded graphs is…

Data Structures and Algorithms · Computer Science 2023-12-05 Yilong Feng , Xiaowei Wu , Shengwei Zhou

We study the online fair division problem, where indivisible goods arrive sequentially and must be allocated immediately and irrevocably. Prior work establishes strong impossibility results for approximating classic notions such as…

Computer Science and Game Theory · Computer Science 2026-05-29 Davin Choo , Winston Fu , Derek Khu , Tzeh Yuan Neoh , Tze-Yang Poon , Nicholas Teh

Fair allocation of indivisible goods is a fundamental problem at the interface of economics and computer science. Traditional approaches focus either on randomized allocations that are fair in expectation or deterministic allocations that…

Computer Science and Game Theory · Computer Science 2025-07-23 Telikepalli Kavitha , Surya Panchapakesan , Rohit Vaish , Vignesh Viswanathan , Jatin Yadav

Matching problems with group-fairness constraints and diversity constraints have numerous applications such as in allocation problems, committee selection, school choice, etc. Moreover, online matching problems have lots of applications in…

Data Structures and Algorithms · Computer Science 2023-08-04 Anand Louis , Meghana Nasre , Prajakta Nimbhorkar , Govind S. Sankar

We study the problem of designing a two-sided market (double auction) to maximize the gains from trade (social welfare) under the constraints of (dominant-strategy) incentive compatibility and budget-balance. Our goal is to do so for an…

Computer Science and Game Theory · Computer Science 2024-06-21 Moshe Babaioff , Amitai Frey , Noam Nisan