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Under the sociological theory of homophily, people who are similar to one another are more likely to interact with one another. Marketers often have access to data on interactions among customers from which, with homophily as a guiding…

Applications · Statistics 2011-07-06 Michael Braun , André Bonfrer

Far beyond its relevance for commercial and political marketings, opinion formation and decision making processes are central for representative democracy, government functioning, and state organization. In the present report, a stochastic…

Physics and Society · Physics 2022-10-11 Hugo P. Maia , Silvio C. Ferreira , Marcelo L. Martins

Network autocorrelation models are widely used to evaluate the impact of social influence on some variable of interest. This is a large class of models that parsimoniously accounts for how one's neighbors influence one's own behaviors or…

Social and Information Networks · Computer Science 2020-05-21 Daniel K. Sewell

Graph representation learning has become a prominent tool for the characterization and understanding of the structure of networks in general and social networks in particular. Typically, these representation learning approaches embed the…

Online social networks are ubiquitous parts of modern societies and the discussions that take place in these networks impact people's opinions on diverse topics, such as politics or vaccination. One of the most popular models to formally…

Social and Information Networks · Computer Science 2024-04-26 Stefan Neumann , Yinhao Dong , Pan Peng

Given a social network G and a constant k, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important…

Social and Information Networks · Computer Science 2014-05-02 Youze Tang , Xiaokui Xiao , Yanchen Shi

Precise user modeling is critical for online personalized recommendation services. Generally, users' interests are diverse and are not limited to a single aspect, which is particularly evident when their behaviors are observed for a longer…

Information Retrieval · Computer Science 2021-05-19 Jianxun Lian , Iyad Batal , Zheng Liu , Akshay Soni , Eun Yong Kang , Yajun Wang , Xing Xie

Link prediction aims to uncover the underlying relationship behind networks, which could be utilized to predict the missing edges or identify the spurious edges, and attracts much attention from various fields. The key issue of link…

Social and Information Networks · Computer Science 2016-10-19 Tong Wang , Ming-yang Zhou , Zhong-qian Fu

Social recommendation has emerged as a powerful approach to enhance personalized recommendations by leveraging the social connections among users, such as following and friend relations observed in online social platforms. The fundamental…

Information Retrieval · Computer Science 2024-06-05 Zongwei Li , Lianghao Xia , Chao Huang

We study the evolution of opinions on a directed network with community structure. Individuals update their opinions synchronously based on a weighted average of their neighbors' opinions, their own previous opinions, and external media…

Probability · Mathematics 2024-01-17 Panagiotis Andreou , Mariana Olvera-Cravioto

Since its introduction in 2003, the influence maximization (IM) problem has drawn significant research attention in the literature. The aim of IM is to select a set of k users who can influence the most individuals in the social network.…

Social and Information Networks · Computer Science 2019-06-19 Hui Li , Mengting Xu , Sourav S Bhowmick , Changsheng Sun , Zhongyuan Jiang , Jiangtao Cui

The study of user interest models has received a great deal of attention in click through rate (CTR) prediction recently. These models aim at capturing user interest from different perspectives, including user interest evolution, session…

Information Retrieval · Computer Science 2022-06-07 Xiaochen Li , Xin Song , Pengjia Yuan , Xialong Liu , Yu Zhang

Modern technology has drastically changed the way we interact and consume information. For example, online social platforms allow for seamless communication exchanges at an unprecedented scale. However, we are still bounded by cognitive and…

Physics and Society · Physics 2018-11-09 Nicola Perra , Luis E C Rocha

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…

Social and Information Networks · Computer Science 2023-05-09 Chen Ling , Junji Jiang , Junxiang Wang , My Thai , Lukas Xue , James Song , Meikang Qiu , Liang Zhao

Individuals increasingly rely on social networking platforms to form opinions. However, these platforms typically aim to maximize engagement, which may not align with social good. In this paper, we introduce an opinion dynamics model where…

Theoretical Economics · Economics 2025-06-06 Ozan Candogan , Nicole Immorlica , Bar Light , Jerry Anunrojwong

Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…

Social and Information Networks · Computer Science 2013-01-23 Huy Nguyen , Rong Zheng

We study a majority based preference diffusion model in which the members of a social network update their preferences based on those of their connections. Consider an undirected graph where each node has a strict linear order over a set of…

Social and Information Networks · Computer Science 2023-12-27 Ahad N. Zehmakan

In recent years, social networking platforms have gained significant popularity among the masses like connecting with people and propagating ones thoughts and opinions. This has opened the door to user-specific advertisements and…

Social and Information Networks · Computer Science 2022-11-18 Aaryan Gupta , Inder Khatri , Arjun Choudhry , Pranav Chandhok , Dinesh Kumar Vishwakarma , Mukesh Prasad

Recommender systems, inferring users' preferences from their historical activities and personal profiles, have been an enormous success in the last several years. Most of the existing works are based on the similarities of users, objects or…

Social and Information Networks · Computer Science 2017-11-29 Xiaofang Deng , Leilei Wu , Xiaolong Ren , Chunxiao Jia , Yuansheng Zhong , Linyuan Lü

Social Media has seen a tremendous growth in the last decade and is continuing to grow at a rapid pace. With such adoption, it is increasingly becoming a rich source of data for opinion mining and sentiment analysis. The detection and…

Machine Learning · Computer Science 2019-12-18 Rahul Radhakrishnan Iyer , Jing Chen , Haonan Sun , Keyang Xu