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While new technologies are expected to revolutionise and become game-changers in improving the efficiencies and practises of our daily lives, it is also critical to investigate and understand the barriers and opportunities faced by their…
We present the first empirical study on customer churn prediction in the scholarly publishing industry. The study examines our proposed method for prediction on a customer subscription data over a period of 6.5 years, which was provided by…
This paper describes a mechanism for content distribution through opportunistic contacts between subscribers. A subset of subscribers in the network are seeded with the content. The remaining subscribers obtain the information through…
Exploration is essential to improve long-term recommendation quality, but it often degrades short-term business performance, especially in remote-first TV environments where users engage passively, expect instant relevance, and offer few…
In many real-world learning scenarios, features are only acquirable at a cost constrained under a budget. In this paper, we propose a novel approach for cost-sensitive feature acquisition at the prediction-time. The suggested method…
We simulate the process of possible interactions between a set of competitive services and a set of portals that provide online rating for these services. We argue that to have a profitable business, these portals are forced to have…
We study a data analyst's problem of acquiring data from self-interested individuals to obtain an accurate estimation of some statistic of a population, subject to an expected budget constraint. Each data holder incurs a cost, which is…
This paper develops a practical framework for using observational data to audit the consumer surplus effects of AI-driven decisions, specifically in targeted pricing and algorithmic lending. Traditional approaches first estimate demand…
Influence maximization is the problem of finding a set of influential users in a social network such that the expected spread of influence under a certain propagation model is maximized. Much of the previous work has neglected the important…
Incremental Learning (IL) allows AI systems to adapt to streamed data. Most existing algorithms make two strong hypotheses which reduce the realism of the incremental scenario: (1) new data are assumed to be readily annotated when streamed…
The "free trial" followed by automatic renewal is a dominant business model in the digital economy. Standard models explain trials as a mechanism for consumers to learn their valuation for a product. We propose a complementary theory based…
Modeling and analysis for event series generated by users of heterogeneous behavioral patterns are closely involved in our daily lives, including credit card fraud detection, online platform user recommendation, and social network analysis.…
The problem of measuring the true incremental effectiveness of a digital advertising campaign is of increasing importance to marketers. With a large and increasing percentage of digital advertising delivered via Demand-Side-Platforms (DSPs)…
Mobile users are envisioned to exploit direct communication opportunities between their portable devices, in order to enrich the set of services they can access through cellular or WiFi networks. Sharing contents of common interest or…
The expansion of the attention economy has led to the growing issue of inappropriate content being posted by profit-driven users. Previous countermeasures against inappropriate content have relied on moderation, which raises ethical…
Users of music streaming, video streaming, news recommendation, and e-commerce services often engage with content in a sequential manner. Providing and evaluating good sequences of recommendations is therefore a central problem for these…
Personalized recommendation systems shape much of user choice online, yet their targeted nature makes separating out the value of recommendation and the underlying goods challenging. We build a discrete choice model that embeds…
In many scenarios, control information dissemination becomes a bottleneck, which limits the scalability and the performance of wireless networks. Such a problem is especially crucial in mobile ad hoc networks, dense networks, networks of…
Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have…