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The evaluation of LLMs' creativity represents a crucial research domain, though challenges such as data contamination and costly human assessments often impede progress. Drawing inspiration from human creativity assessment, we propose PACE,…

There are both benefits and drawbacks to cultural diversity. It can lead to friction and exacerbate differences. However, as with biological diversity, cultural diversity is valuable in times of upheaval; if a previously effective solution…

Creativity is a deeply debated topic, as this concept is arguably quintessential to our humanity. Across different epochs, it has been infused with an extensive variety of meanings relevant to that era. Along these, the evolution of…

As artificial intelligence advances, models are not improving uniformly. Instead, progress unfolds in a jagged fashion, with capabilities growing unevenly across tasks, domains, and model scales. In this work, we examine this dynamic…

Are large language models (LLMs) creative in the same way humans are, and can the same interventions increase creativity in both? We evaluate a promising but largely untested intervention for creativity: forcing creators to draw an analogy…

Artificial Intelligence federates numerous scientific fields in the aim of developing machines able to assist human operators performing complex treatments -- most of which demand high cognitive skills (e.g. learning or decision processes).…

Numerous powerful large language models (LLMs) are now available for use as writing support tools, idea generators, and beyond. Although these LLMs are marketed as helpful creative assistants, several works have shown that using an LLM as a…

Crowdsourcing can collect many diverse ideas by prompting ideators individually, but this can generate redundant ideas. Prior methods reduce redundancy by presenting peers' ideas or peer-proposed prompts, but these require much human…

We introduce Creativity Benchmark, an evaluation framework for large language models (LLMs) in marketing creativity. The benchmark covers 100 brands (12 categories) and three prompt types (Insights, Ideas, Wild Ideas). Human pairwise…

State-of-the-art visual generative AI tools hold immense potential to assist users in the early ideation stages of creative tasks -- offering the ability to generate (rather than search for) novel and unprecedented (instead of existing)…

While the potential of deep learning (DL) for automating simple tasks is already well explored, recent research has started investigating the use of deep learning for creative design, both for complete artifact creation and supporting…

We propose a simple and effective modeling framework for controlled generation of multiple, diverse outputs. We focus on the setting of generating the next sentence of a story given its context. As controllable dimensions, we consider…

A key challenge when trying to understand innovation is that it is a dynamic, ongoing process, which can be highly contingent on ephemeral factors such as culture, economics, or luck. This means that any analysis of the real-world process…

Key doctrines, including novelty (patent), originality (copyright), and distinctiveness (trademark), turn on a shared empirical question: whether a body of work is meaningfully distinct from a relevant reference class. Yet analyses…

How universal is human conceptual structure? The way concepts are organized in the human brain may reflect distinct features of cultural, historical, and environmental background in addition to properties universal to human cognition.…

Unlike routine tasks where consistency is prized, in creativity and innovation the goal is to create a diverse set of ideas. This paper delves into the burgeoning interest in employing Artificial Intelligence (AI) to enhance the…

Generative AI is increasingly transforming creativity into a hybrid human-artificial process, but its impact on the quality and diversity of creative output remains unclear. We study collective creativity using a controlled word-guessing…

While recent research suggests Large Language Models match human creative performance in divergent thinking tasks, visual creativity remains underexplored. This study compared image generation in human participants (Visual Artists and Non…

Ideas generation is a core activity for innovation in organizations. The creativity of the generated ideas depends not only on the knowledge retrieved from the organizations' knowledge bases, but also on the external knowledge retrieved…

The rapid development of the Internet has profoundly changed human life. Humans are increasingly expressing themselves and interacting with others on social media platforms. However, although artificial intelligence technology has been…