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Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

Computation and Language · Computer Science 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

With the growing shift towards news consumption primarily through social media sites like Twitter, most of the traditional as well as new-age media houses are promoting their news stories by tweeting about them. The competition for user…

Social and Information Networks · Computer Science 2017-09-12 Abhijnan Chakraborty , Rajdeep Sarkar , Ayushi Mrigen , Niloy Ganguly

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

Computation and Language · Computer Science 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

The topic of clickbait has garnered lot of attention since the advent of social media. Meriam-Webster defines Clickbait as something designed to make readers want to click on a hyperlink especially when the link leads to content of dubious…

Computers and Society · Computer Science 2019-04-17 Adil Rajput

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

Social and Information Networks · Computer Science 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

Social and Information Networks · Computer Science 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

Computation and Language · Computer Science 2017-10-06 Xinyue Cao , Thai Le , Jason , Zhang

Internet is one of the important inventions and a large number of persons are its users. These persons use this for different purposes. There are different social media platforms that are accessible to these users. Any user can make a post…

Computers and Society · Computer Science 2021-02-10 Alim Al Ayub Ahmed , Ayman Aljabouh , Praveen Kumar Donepudi , Myung Suh Choi

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

Social and Information Networks · Computer Science 2025-11-21 Austin McCutcheon , Chris Brogly

The impact of continually evolving digital technologies and the proliferation of communications and content has now been widely acknowledged to be central to understanding our world. What is less acknowledged is that this is based on the…

Artificial Intelligence · Computer Science 2018-06-13 Lasya Venneti , Aniket Alam

YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…

Machine Learning · Computer Science 2021-07-28 Ruchira Gothankar , Fabio Di Troia , Mark Stamp

Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

Information Retrieval · Computer Science 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…

Computation and Language · Computer Science 2019-10-18 Ankesh Anand , Tanmoy Chakraborty , Noseong Park

It is completely amazing! Fake news and click-baits have totally invaded the cyber space. Let us face it: everybody hates them for three simple reasons. Reason #2 will absolutely amaze you. What these can achieve at the time of election…

Computation and Language · Computer Science 2018-03-13 Georgi Karadzhov , Pepa Gencheva , Preslav Nakov , Ivan Koychev

Clickbait headlines are frequently used to attract readers to read articles. Although this headline type has turned out to be a technique to engage readers with misleading items, it is still unknown whether the technique can be used to…

Computation and Language · Computer Science 2019-11-27 Sima Bhowmik , Md Main Uddin Rony , Md Mahfuzul Haque , Kristen Alley Swain , Naeemul Hassan

While the purpose of most fake news is misinformation and political propaganda, our team sees it as a new type of myth that is created by people in the age of internet identities and artificial intelligence. Seeking insights on the fear and…

Machine Learning · Computer Science 2019-08-06 Vít Růžička , Eunsu Kang , David Gordon , Ankita Patel , Jacqui Fashimpaur , Manzil Zaheer

Over the past couple of years, the topic of "fake news" and its influence over people's opinions has become a growing cause for concern. Although the spread of disinformation on the Internet is not a new phenomenon, the widespread use of…

Computation and Language · Computer Science 2019-10-29 Jillian Tompkins

This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative…

Machine Learning · Computer Science 2017-10-18 Maria Glenski , Ellyn Ayton , Dustin Arendt , Svitlana Volkova

The purpose of a clickbait is to make a link so appealing that people click on it. However, the content of such articles is often not related to the title, shows poor quality, and at the end leaves the reader unsatisfied. To help the…

Information Retrieval · Computer Science 2017-10-03 Alexey Grigorev

Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative…

Computation and Language · Computer Science 2024-04-18 Haoxiang Deng , Yi Zhu , Ye Wang , Jipeng Qiang , Yunhao Yuan , Yun Li , Runmei Zhang
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