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Influence maximization is the task of finding k seed nodes in a social network such that the expected number of activated nodes in the network (under certain influence propagation model), referred to as the influence spread, is maximized.…

Social and Information Networks · Computer Science 2019-10-21 Wei Chen , Ruihan Wu , Zheng Yu

Most previous work on influence maximization in social networks is limited to the non-adaptive setting in which the marketer is supposed to select all of the seed users, to give free samples or discounts to, up front. A disadvantage of this…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks V. S. Lakshmanan

Given a network represented by a graph $G=(V,E)$, we consider a dynamical process of influence diffusion in $G$ that evolves as follows: Initially only the nodes of a given $S\subseteq V$ are influenced; subsequently, at each round, the set…

Data Structures and Algorithms · Computer Science 2016-10-13 Gennaro Cordasco , Luisa Gargano , Marco Mecchia , Adele A. Rescigno , Ugo Vaccaro

Influence Maximization (IM) is the task of determining k optimal influential nodes in a social network to maximize the influence spread using a propagation model. IM is a prominent problem for viral marketing, and helps significantly in…

Social and Information Networks · Computer Science 2022-11-18 Inder Khatri , Arjun Choudhry , Aryaman Rao , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

In the adaptive influence maximization problem, we are given a social network and a budget $k$, and we iteratively select $k$ nodes, called seeds, in order to maximize the expected number of nodes that are reached by an influence cascade…

Social and Information Networks · Computer Science 2021-05-06 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci

Influence maximization (IM) is one of the most important problems in social network analysis. Its objective is to find a given number of seed nodes that maximize the spread of information through a social network. Since it is an NP-hard…

Social and Information Networks · Computer Science 2020-10-27 Jihoon Ko , Kyuhan Lee , Kijung Shin , Noseong Park

Identifying influential nodes is crucial in social network analysis. Existing methods often neglect local opinion leader tendencies, resulting in overlapping influence ranges for seed nodes. Furthermore, approaches based on vanilla graph…

Social and Information Networks · Computer Science 2025-08-15 Ronghua Lin , Runbin Yao , Yijia Wang , Junjie Lin , Zhengyang Wu , Yong Tang

In recent years, social networking platforms have gained significant popularity among the masses like connecting with people and propagating ones thoughts and opinions. This has opened the door to user-specific advertisements and…

Social and Information Networks · Computer Science 2022-11-18 Aaryan Gupta , Inder Khatri , Arjun Choudhry , Pranav Chandhok , Dinesh Kumar Vishwakarma , Mukesh Prasad

Influence maximization (IM) is a classic problem that aims to identify a small group of critical individuals, known as seeds, who can influence the largest number of users in a social network through word-of-mouth. This problem finds…

Social and Information Networks · Computer Science 2024-10-23 Yiqian Huang , Shiqi Zhang , Laks V. S. Lakshmanan , Wenqing Lin , Xiaokui Xiao , Bo Tang

Time plays an essential role in the diffusion of information, influence and disease over networks. In many cases we only observe when a node copies information, makes a decision or becomes infected -- but the connectivity, transmission…

Social and Information Networks · Computer Science 2011-05-05 Manuel Gomez Rodriguez , David Balduzzi , Bernhard Schölkopf

Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international…

Computer Science and Game Theory · Computer Science 2019-03-27 Alan Tsang , Bryan Wilder , Eric Rice , Milind Tambe , Yair Zick

Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption…

Social and Information Networks · Computer Science 2020-12-08 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world…

Social and Information Networks · Computer Science 2025-03-28 Taotao Cai , Quan Z. Sheng , Xiangyu Song , Jian Yang , Shuang Wang , Wei Emma Zhang , Jia Wu , Philip S. Yu

Influential node detection is a central research topic in social network analysis. Many existing methods rely on the assumption that the network structure is completely known \textit{a priori}. However, in many applications, network…

Social and Information Networks · Computer Science 2016-12-01 Qunwei Li , Bhavya Kailkhura , Jayaraman J. Thiagarajan , Zhenliang Zhang , Pramod K. Varshney

In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or…

Social and Information Networks · Computer Science 2022-09-22 Shixun Huang , Wenqing Lin , Zhifeng Bao , Jiachen Sun

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…

Social and Information Networks · Computer Science 2017-08-29 Siwar Jendoubi , Arnaud Martin

Selecting the optimal subset from all vertices as seeds to maximize the influence in a social network has been a task of interest. Various methods have been proposed to select the optimal vertices in a static network, however, they are…

Social and Information Networks · Computer Science 2020-10-22 Fangqi Li , Chong Di , Shenghong Li

Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…

Artificial Intelligence · Computer Science 2020-06-04 Yu Zhang , Yan Zhang

We consider a ubiquitous scenario in the study of Influence Maximization (IM), in which there is limited knowledge about the topology of the diffusion network. We set the IM problem in a multi-round diffusion campaign, aiming to maximize…

Machine Learning · Computer Science 2024-06-19 Yuting Feng , Vincent Y. F. Tan , Bogdan Cautis
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