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Feature engineering has been the key to the success of many prediction models. However, the process is non-trivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature…

Machine Learning · Computer Science 2017-08-18 Ruoxi Wang , Bin Fu , Gang Fu , Mingliang Wang

Learning effective feature crosses is the key behind building recommender systems. However, the sparse and large feature space requires exhaustive search to identify effective crosses. Deep & Cross Network (DCN) was proposed to…

Information Retrieval · Computer Science 2021-06-11 Ruoxi Wang , Rakesh Shivanna , Derek Z. Cheng , Sagar Jain , Dong Lin , Lichan Hong , Ed H. Chi

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Deep learning recommendation systems rely on feature interaction modules to model complex user-item relationships across sparse categorical and dense features. In large-scale ad ranking, increasing model capacity is a promising path to…

Machine Learning · Computer Science 2026-02-11 Jiacheng Li , Yixiong Meng , Yi wu , Yun Zhao , Sharare Zehtabian , Jiayin Jin , Degao Peng , Jinfeng Zhuang , Qifei Shen , Kungang Li

User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format…

Information Retrieval · Computer Science 2018-07-03 Yanru Qu , Bohui Fang , Weinan Zhang , Ruiming Tang , Minzhe Niu , Huifeng Guo , Yong Yu , Xiuqiang He

In e-commerce platforms, the relevant recommendation is a unique scenario providing related items for a trigger item that users are interested in. However, users' preferences for the similarity and diversity of recommendation results are…

Information Retrieval · Computer Science 2023-08-22 Wei Dai , Yingmin Su , Xiaofeng Pan

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after…

Machine Learning · Statistics 2017-07-10 Bora Edizel , Amin Mantrach , Xiao Bai

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing…

Information Retrieval · Computer Science 2023-11-09 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Ning Gu

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

The behavior of users in certain services could be a clue that can be used to infer their preferences and may be used to make recommendations for other services they have never used. However, the cross-domain relationships between items and…

Machine Learning · Computer Science 2018-03-09 Heishiro Kanagawa , Hayato Kobayashi , Nobuyuki Shimizu , Yukihiro Tagami , Taiji Suzuki

With the outbreak of today's streaming data, the sequential recommendation is a promising solution to achieve time-aware personalized modeling. It aims to infer the next interacted item of a given user based on the historical item sequence.…

Information Retrieval · Computer Science 2023-09-19 Guanyu Lin , Chen Gao , Yinfeng Li , Yu Zheng , Zhiheng Li , Depeng Jin , Dong Li , Jianye Hao , Yong Li

Modern industrial recommender systems use a deep ranking model to score N candidates against the same user and context features. Standard implementations broadcast context features early in the forward pass, redundantly computing…

Information Retrieval · Computer Science 2026-05-28 Yevgeny Tkach

Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we…

Machine Learning · Computer Science 2016-01-12 Weinan Zhang , Tianming Du , Jun Wang

Industry recommender systems usually suffer from highly-skewed long-tail item distributions where a small fraction of the items receives most of the user feedback. This skew hurts recommender quality especially for the item slices without…

Information Retrieval · Computer Science 2023-09-06 Yin Zhang , Ruoxi Wang , Tiansheng Yao , Xinyang Yi , Lichan Hong , James Caverlee , Ed H. Chi , Derek Zhiyuan Cheng

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

Artificial Intelligence · Computer Science 2023-02-02 Jian Dong , Yisong Yu , Yapeng Zhang , Yimin Lv , Shuli Wang , Beihong Jin , Yongkang Wang , Xingxing Wang , Dong Wang

Predicting user responses, such as clicks and conversions, is of great importance and has found its usage in many Web applications including recommender systems, web search and online advertising. The data in those applications is mostly…

Machine Learning · Computer Science 2016-11-02 Yanru Qu , Han Cai , Kan Ren , Weinan Zhang , Yong Yu , Ying Wen , Jun Wang

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

Predicting pairs of anchor users plays an important role in the cross-network analysis. Due to the expensive costs of labeling anchor users for training prediction models, we consider in this paper the problem of minimizing the number of…

Machine Learning · Computer Science 2019-11-11 Anfeng Cheng , Chuan Zhou , Hong Yang , Jia Wu , Lei Li , Jianlong Tan , Li Guo

Modeling user's historical feedback is essential for Click-Through Rate Prediction in personalized search and recommendation. Existing methods usually only model users' positive feedback information such as click sequences which neglects…

Information Retrieval · Computer Science 2022-03-30 Zhifang Fan , Dan Ou , Yulong Gu , Bairan Fu , Xiang Li , Wentian Bao , Xin-Yu Dai , Xiaoyi Zeng , Tao Zhuang , Qingwen Liu
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