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Transferring knowledge from prior source tasks in solving a new target task can be useful in several learning applications. The application of transfer poses two serious challenges which have not been adequately addressed. First, the agent…
In this paper, we study the problem of mobile user profiling, which is a critical component for quantifying users' characteristics in the human mobility modeling pipeline. Human mobility is a sequential decision-making process dependent on…
In the recommender system of Meituan Waimai, we are dealing with ever-lengthening user behavior sequences, which pose an increasing challenge to modeling user preference effectively. Existing sequential recommendation models often fail to…
In organizational and commercial settings, people often have clear roles and workflows against which functional and non-functional requirements can be extracted. However, in more social settings, such as platforms for enhancing social…
Adaptive user interfaces (UIs) automatically change an interface to better support users' tasks. Recently, machine learning techniques have enabled the transition to more powerful and complex adaptive UIs. However, a core challenge for…
Marketers employ various online advertising channels to reach customers, and they are particularly interested in attribution for measuring the degree to which individual touchpoints contribute to an eventual conversion. The availability of…
Real-world artificial intelligence (AI) systems are increasingly required to operate autonomously in dynamic, uncertain, and continuously changing environments. However, most existing AI models rely on predefined objectives, static training…
Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…
A mixed list of ads and organic items is usually displayed in feed and how to allocate the limited slots to maximize the overall revenue is a key problem. Meanwhile, modeling user preference with historical behavior is essential in…
In today's businesses, marketing has been a central trend for growth. Marketing quality is equally important as product quality and relevant metrics. Quality of Marketing depends on targeting the right person. Technology adaptations have…
The aspect-based sentiment analysis (ABSA) task remains to be a long-standing challenge, which aims to extract the aspect term and then identify its sentiment orientation.In previous approaches, the explicit syntactic structure of a…
To increase brand awareness, many advertisers conclude contracts with advertising platforms to purchase traffic and then deliver advertisements to target audiences. In a whole delivery period, advertisers usually desire a certain impression…
In e-commerce, the order in which search results are displayed when a customer tries to find relevant listings can significantly impact their shopping experience and search efficiency. Tailored re-ranking system based on relevance and…
Accurately predicting conversions in advertisements is generally a challenging task, because such conversions do not occur frequently. In this paper, we propose a new framework to support creating high-performing ad creatives, including the…
In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significant advancements in feature representation and model…
Recommendation systems are essential for personalizing e-commerce shopping experiences. Among these, Trigger-Induced Recommendation (TIR) has emerged as a key scenario, which utilizes a trigger item (explicitly represents a user's…
Today, the acquisition of various behavioral log data has enabled deeper understanding of customer preferences and future behaviors in the marketing field. In particular, multimodal deep learning has achieved highly accurate predictions by…
Learning effective recommendation models from sparse user interactions represents a fundamental challenge in developing sequential recommendation methods. Recently, pre-training-based methods have been developed to tackle this challenge.…
User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…
Adaptive Informative Path Planning with Multimodal Sensing (AIPPMS) considers the problem of an agent equipped with multiple sensors, each with different sensing accuracy and energy costs. The agent's goal is to explore the environment and…