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User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users' interest profiles via tracking their…
Following the recent success of word embeddings, it has been argued that there is no such thing as an ideal representation for words, as different models tend to capture divergent and often mutually incompatible aspects like…
Human behavior is incredibly complex and the factors that drive decision making--from instinct, to strategy, to biases between individuals--often vary over multiple timescales. In this paper, we design a predictive framework that learns…
We propose a new method for embedding graphs while preserving directed edge information. Learning such continuous-space vector representations (or embeddings) of nodes in a graph is an important first step for using network information…
Embedding of large but redundant data, such as images or text, in a hierarchy of lower-dimensional spaces is one of the key features of representation learning approaches, which nowadays provide state-of-the-art solutions to problems once…
Humans have come to rely on machines for reducing excessive information to manageable representations. But this reliance can be abused -- strategic machines might craft representations that manipulate their users. How can a user make good…
Given a sequence of sets, where each set has a timestamp and contains an arbitrary number of elements, temporal sets prediction aims to predict the elements in the subsequent set. Previous studies for temporal sets prediction mainly focus…
Behavior prediction based on historical behavioral data have practical real-world significance. It has been applied in recommendation, predicting academic performance, etc. With the refinement of user data description, the development of…
Analyses of transformer-based models have shown that they encode a variety of linguistic information from their textual input. While these analyses have shed a light on the relation between linguistic information on one side, and internal…
Social media provide access to behavioural data at an unprecedented scale and granularity. However, using these data to understand phenomena in a broader population is difficult due to their non-representativeness and the bias of…
User event modeling plays a central role in many machine learning applications, with use cases spanning e-commerce, social media, finance, cybersecurity, and other domains. User events can be broadly categorized into personal events, which…
Social learning plays an important role in the development of human intelligence. As children, we imitate our parents' speech patterns until we are able to produce sounds; we learn from them praising us and scolding us; and as adults, we…
Modeling information cascades in a social network through the lenses of the ideological leaning of its users can help understanding phenomena such as misinformation propagation and confirmation bias, and devising techniques for mitigating…
Interpretability benefits the theoretical understanding of representations. Existing word embeddings are generally dense representations. Hence, the meaning of latent dimensions is difficult to interpret. This makes word embeddings like a…
The rapid proliferation of the Internet and the widespread adoption of social networks have significantly accelerated information dissemination. However, this transformation has introduced complexities in information capture and processing,…
We present an analysis of user conversations in on-line social media and their evolution over time. We propose a dynamic model that accurately predicts the growth dynamics and structural properties of conversation threads. The model…
Social and information networking activities such as on Facebook, Twitter, WeChat, and Weibo have become an indispensable part of our everyday life, where we can easily access friends' behaviors and are in turn influenced by them.…
Modeling interpersonal influence on different sentimental polarities is a fundamental problem in opinion formation and viral marketing. There has not been seen an effective solution for learning sentimental influences from users' behaviors…
Temporal networks model a variety of important phenomena involving timed interactions between entities. Existing methods for machine learning on temporal networks generally exhibit at least one of two limitations. First, time is assumed to…
User sentiment on social media reveals the underlying social trends, crises, and needs. Researchers have analyzed users' past messages to trace the evolution of sentiments and reconstruct sentiment dynamics. However, predicting the imminent…