Related papers: Analyzing Online Political Advertisements
In the last decade new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer…
A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…
Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic…
Political advertising on digital platforms has grown dramatically in recent years as campaigns embrace new ways of targeting supporters and potential voters. Previous scholarship shows that digital advertising has both positive effects on…
Political online participation in the form of discussing political issues and exchanging opinions among citizens is gaining importance with more and more formats being held digitally. To come to a decision, a thorough discussion and…
The prevalence of state-sponsored propaganda on the Internet has become a cause for concern in the recent years. While much effort has been made to identify state-sponsored Internet propaganda, the problem remains far from being solved…
Rhetorical figures play a major role in our everyday communication as they make text more interesting, more memorable, or more persuasive. Therefore, it is important to computationally detect rhetorical figures to fully understand the…
Opinion formation and persuasion in argumentation are affected by three major factors: the argument itself, the source of the argument, and the properties of the audience. Understanding the role of each and the interplay between them is…
Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…
During the summer of 2018, Facebook, Google, and Twitter created policies and implemented transparent archives that include U.S. political advertisements which ran on their platforms. Through our analysis of over 1.3 million ads with…
Our paper aims to analyze political polarization in US political system using Language Models, and thereby help candidates make an informed decision. The availability of this information will help voters understand their candidates views on…
Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…
Political advertising plays a pivotal role in shaping public opinion and influencing electoral outcomes, often through subtle persuasive techniques embedded in broader propaganda strategies. Detecting these persuasive elements is crucial…
The digital media, identified as computational propaganda provides a pathway for propaganda to expand its reach without limit. State-backed propaganda aims to shape the audiences' cognition toward entities in favor of a certain political…
Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad…
Detecting persuasion in argumentative text is a challenging task with important implications for understanding human communication. This work investigates the role of persuasion strategies - such as Attack on reputation, Distraction, and…
Online data has the potential to transform how researchers and companies produce election forecasts. Social media surveys, online panels and even comments scraped from the internet can offer valuable insights into political preferences.…
Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and…
Propaganda campaigns have long been used to influence public opinion via disseminating biased and/or misleading information. Despite the increasing prevalence of propaganda content on the Internet, few attempts have been made by AI…
The reports of Russian interference in the 2016 United States elections brought into the center of public attention concerns related to the ability of foreign actors to increase social discord and take advantage of personal user data for…