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Fairness in influence maximization has been a very active research topic recently. Most works in this context study the question of how to find seeding strategies (deterministic or probabilistic) such that nodes or communities in the…

Social and Information Networks · Computer Science 2023-02-28 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi

Given a social network modeled as a weighted graph $G$, the influence maximization problem seeks $k$ vertices to become initially influenced, to maximize the expected number of influenced nodes under a particular diffusion model. The…

Distributed, Parallel, and Cluster Computing · Computer Science 2021-04-13 Soheil Shahrouz , Saber Salehkaleybar , Matin Hashemi

We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…

Machine Learning · Computer Science 2018-05-25 Sharan Vaswani , Branislav Kveton , Zheng Wen , Mohammad Ghavamzadeh , Laks Lakshmanan , Mark Schmidt

Influence maximization (IM) is a classic problem that aims to identify a small group of critical individuals, known as seeds, who can influence the largest number of users in a social network through word-of-mouth. This problem finds…

Social and Information Networks · Computer Science 2024-10-23 Yiqian Huang , Shiqi Zhang , Laks V. S. Lakshmanan , Wenqing Lin , Xiaokui Xiao , Bo Tang

This paper studies the problem of learning message propagation strategies for graph neural networks (GNNs). One of the challenges for graph neural networks is that of defining the propagation strategy. For instance, the choices of…

Machine Learning · Computer Science 2023-10-03 Teng Xiao , Zhengyu Chen , Donglin Wang , Suhang Wang

Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

Computer Science and Game Theory · Computer Science 2008-09-08 Hamed Amini , Moez Draief , Marc Lelarge

Given a network and a set of vertices called seeds to initially inject information, influence spread is the expected number of vertices that eventually receive the information under a certain stochastic model of information propagation.…

Data Structures and Algorithms · Computer Science 2026-04-16 Kengo Nakamura , Masaaki Nishino

When spreading information over social networks, seeding algorithms selecting users to start the dissemination play a crucial role. The majority of existing seeding algorithms focus solely on maximizing the total number of reached nodes,…

Social and Information Networks · Computer Science 2022-08-29 Maciej Styczen , Bing-Jyue Chen , Ya-Wen Teng , Yvonne-Anne Pignolet , Lydia Chen , De-Nian Yang

Regarding the analysis of Web communication, social and complex networks the fast finding of most influential nodes in a network graph constitutes an important research problem. We use two indices of the influence of those nodes, namely,…

Statistics Theory · Mathematics 2017-04-06 Natalia Markovich

Due to much closer to real application scenarios,the budgeted influence maximization (BIM) problem has attracted great attention among researchers. As a variant of the influence maximization (IM) problem, the BIM problem aims at mining…

Social and Information Networks · Computer Science 2022-03-23 Jianshe Wu , Junjun Gao , Hongde Zhu , Zulei Zhang

For the purpose of maximizing the spread of influence caused by a certain small number k of nodes in a social network, we are asked to find a k-subset of nodes (i.e., a seed set) with the best capacity to influence the nodes not in it. This…

Social and Information Networks · Computer Science 2022-06-07 Enqiang Zhu , Haosen Wang , Yu Zhang , Kai Zhang , Chanjuan Liu

The rise of graph representation learning as the primary solution for many different network science tasks led to a surge of interest in the fairness of this family of methods. Link prediction, in particular, has a substantial social…

Machine Learning · Computer Science 2023-02-23 Indro Spinelli , Riccardo Bianchini , Simone Scardapane

Influence Maximization problem has received significant attention in recent years due to its application in various do?mains such as product recommendation, public opinion dissemination, and disease propagation. This paper proposes a…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Xilong Qu , Qiang Zhang , Xirong Xu , Sen Pei

Identifying super-spreaders can be framed as a subtask of the influence maximisation problem. It seeks to pinpoint agents within a network that, if selected as single diffusion seeds, disseminate information most effectively. Multilayer…

Social and Information Networks · Computer Science 2025-10-27 Michał Czuba , Mateusz Stolarski , Adam Piróg , Piotr Bielak , Piotr Bródka

We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos, there have been two largely disjoint efforts on this problem. The first studies the problem associated…

Social and Information Networks · Computer Science 2018-01-24 Eric Balkanski , Nicole Immorlica , Yaron Singer

Social networks have enabled user-specific advertisements and recommendations on their platforms, which puts a significant focus on Influence Maximisation (IM) for target advertising and related tasks. The aim is to identify nodes in the…

Social and Information Networks · Computer Science 2022-12-01 Inder Khatri , Aaryan Gupta , Arjun Choudhry , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

Entity alignment (EA) which links equivalent entities across different knowledge graphs (KGs) plays a crucial role in knowledge fusion. In recent years, graph neural networks (GNNs) have been successfully applied in many embedding-based EA…

Computation and Language · Computer Science 2023-05-01 Feng Xie , Xiang Zeng , Bin Zhou , Yusong Tan

Identifying the most influential individuals can provide invaluable help in developing and deploying effective viral marketing strategies. Previous studies mainly focus on designing efficient algorithms or heuristics to find top-K…

Social and Information Networks · Computer Science 2015-08-06 Xiaodong Liu , Xiangke Liao , Shanshan Li , Jingying Zhang , Lisong Shao , Chenlin Huang , Liquan Xiao

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize…

The ubiquity of social platforms has reshaped the way information, behaviors, and advertisements diffuse across networks, with influence propagation often initiated by a small set of ``seed'' users. While much of the literature emphasizes…

Social and Information Networks · Computer Science 2026-05-28 Fangzhu Shen , Amir Gilad , Sudeepa Roy