Related papers: AdsGNN: Behavior-Graph Augmented Relevance Modelin…
Semantic relevance judgment for search is particularly challenging in knowledge-intensive scenarios, where accurate ranking requires not only semantic matching but also background grounding, multi-step reasoning, and well-calibrated…
We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…
Under circumstances of heterophily, where nodes with different labels tend to be connected based on semantic meanings, Graph Neural Networks (GNNs) often exhibit suboptimal performance. Current studies on graph heterophily mainly focus on…
Modeling visual search not only offers an opportunity to predict the usability of an interface before actually testing it on real users, but also advances scientific understanding about human behavior. In this work, we first conduct a set…
Predicting user responses, such as clicks and conversions, is of great importance and has found its usage in many Web applications including recommender systems, web search and online advertising. The data in those applications is mostly…
Given a user's query, traditional image search systems rank images according to its relevance to a single modality (e.g., image content or surrounding text). Nowadays, an increasing number of images on the Internet are available with…
Social recommendation aims to fuse social links with user-item interactions to alleviate the cold-start problem for rating prediction. Recent developments of Graph Neural Networks (GNNs) motivate endeavors to design GNN-based social…
Effective recommender systems play a crucial role in accurately capturing user and item attributes that mirror individual preferences. Some existing recommendation techniques have started to shift their focus towards modeling various types…
Sentence matching is widely used in various natural language tasks such as natural language inference, paraphrase identification, and question answering. For these tasks, understanding logical and semantic relationship between two sentences…
Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
Graph Neural Networks (GNNs) have attracted increasing attention in recent years and have achieved excellent performance in semi-supervised node classification tasks. The success of most GNNs relies on one fundamental assumption, i.e., the…
Despite the strong abilities, large language models (LLMs) still suffer from hallucinations and reliance on outdated knowledge, raising concerns in knowledge-intensive tasks. Graph-based retrieval-augmented generation (GRAG) enriches LLMs…
In recent years, Graph Neural Networks (GNNs) have made significant advances in processing structured data. However, most of them primarily adopted a model-centric approach, which simplifies graphs by converting them into undirected formats…
We present GenEx, a generative model to explain search results to users beyond just showing matches between query and document words. Adding GenEx explanations to search results greatly impacts user satisfaction and search performance.…
Advertisements (ads) often contain strong affective content to capture viewer attention and convey an effective message to the audience. However, most computational affect recognition (AR) approaches examine ads via the text modality, and…
With the rapid development of the short video industry, traditional e-commerce has encountered a new paradigm, video-driven e-commerce, which leverages attractive videos for product showcases and provides both video and item services for…
Active Search has become an increasingly useful tool in information retrieval problems where the goal is to discover as many target elements as possible using only limited label queries. With the advent of big data, there is a growing…
Recently, relational metric learning methods have been received great attention in recommendation community, which is inspired by the translation mechanism in knowledge graph. Different from the knowledge graph where the entity-to-entity…
Search results personalization has become an effective way to improve the quality of search engines. Previous studies extracted information such as past clicks, user topical interests, query click entropy and so on to tailor the original…
Graphs are crucial for representing interrelated data and aiding predictive modeling by capturing complex relationships. Achieving high-quality graph representation is important for identifying linked patterns, leading to improvements in…