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Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

Modeling sequential user behaviors for future behavior prediction is crucial in improving user's information retrieval experience. Recent studies highlight the importance of incorporating contextual information to enhance prediction…

Information Retrieval · Computer Science 2025-10-01 Xu Chen , Yunmeng Shu , Yuangang Pan , Jinsong Lan , Xiaoyong Zhu , Shuai Xiao , Haojin Zhu , Ivor W. Tsang , Bo Zheng

Now a days, data mining and knowledge discovery methods are applied to a variety of enterprise and engineering disciplines to uncover interesting patterns from databases. The study of Sequential patterns is an important data mining problem…

Databases · Computer Science 2009-06-24 Jigyasa Bisaria , Namita Shrivastava , K. R. Pardasani

The motivations of users to make interactions can be divided into static preference and dynamic interest. To accurately model user representations over time, recent studies in sequential recommendation utilize information propagation and…

Information Retrieval · Computer Science 2023-09-19 Qingtian Bian , Jiaxing Xu , Hui Fang , Yiping Ke

Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading…

Information Retrieval · Computer Science 2023-06-28 Jianxin Chang , Chenbin Zhang , Zhiyi Fu , Xiaoxue Zang , Lin Guan , Jing Lu , Yiqun Hui , Dewei Leng , Yanan Niu , Yang Song , Kun Gai

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While frequency-domain analysis offers a global perspective to…

Information Retrieval · Computer Science 2026-05-05 Zenan Dai , Jinpeng Wang , Junwei Pan , Dapeng Liu , Lei Xiao , Shu-Tao Xia

Sequential deep learning models such as RNN, causal CNN and attention mechanism do not readily consume continuous-time information. Discretizing the temporal data, as we show, causes inconsistency even for simple continuous-time processes.…

Machine Learning · Computer Science 2021-03-30 Da Xu , Chuanwei Ruan , Evren Korpeoglu , Sushant Kumar , Kannan Achan

Sequential recommendation (SR) aims to predict items that users may be interested in based on their historical behavior sequences. We revisit SR from a novel information-theoretic perspective and find that conventional sequential modeling…

Machine Learning · Computer Science 2024-11-04 Wenjia Xie , Hao Wang , Luankang Zhang , Rui Zhou , Defu Lian , Enhong Chen

Recently, models for user representation learning have been widely applied in click-through-rate (CTR) and conversion-rate (CVR) prediction. Usually, the model learns a universal user representation as the input for subsequent…

Machine Learning · Computer Science 2024-09-24 Xiaoyu Tan , Yongxin Deng , Chao Qu , Siqiao Xue , Xiaoming Shi , James Zhang , Xihe Qiu

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Predicting fine-grained interests of users with temporal behavior is important to personalization and information filtering applications. However, existing interest prediction methods are incapable of capturing the subtle degreed user…

Machine Learning · Computer Science 2017-10-24 Tong Chen , Lin Wu , Yang Wang , Jun Zhang , Hongxu Chen , Xue Li

Cross-Domain Sequential Recommendation (CDSR) aims to predict future interactions based on user's historical sequential interactions from multiple domains. Generally, a key challenge of CDSR is how to mine precise cross-domain user…

Information Retrieval · Computer Science 2023-04-11 Jiangxia Cao , Xin Cong , Jiawei Sheng , Tingwen Liu , Bin Wang

Recent methods in sequential recommendation focus on learning an overall embedding vector from a user's behavior sequence for the next-item recommendation. However, from empirical analysis, we discovered that a user's behavior sequence…

Information Retrieval · Computer Science 2021-02-19 Qiaoyu Tan , Jianwei Zhang , Jiangchao Yao , Ninghao Liu , Jingren Zhou , Hongxia Yang , Xia Hu

The exposure sequence is being actively studied for user interest modeling in Click-Through Rate (CTR) prediction. However, the existing methods for exposure sequence modeling bring extensive computational burden and neglect noise problems,…

Information Retrieval · Computer Science 2022-05-02 Xiaoxiao Xu , Zhiwei Fang , Qian Yu , Ruoran Huang , \\Chaosheng Fan , Yong Li , Yang He , Changping Peng , Zhangang Lin , Jingping Shao

Deep learning-based sequential recommender systems have recently attracted increasing attention from both academia and industry. Most of industrial Embedding-Based Retrieval (EBR) system for recommendation share the similar ideas with…

Information Retrieval · Computer Science 2022-04-01 Fuyu Lv , Mengxue Li , Tonglei Guo , Changlong Yu , Fei Sun , Taiwei Jin , Wilfred Ng

User response prediction is a crucial component for personalized information retrieval and filtering scenarios, such as recommender system and web search. The data in user response prediction is mostly in a multi-field categorical format…

Information Retrieval · Computer Science 2018-07-03 Yanru Qu , Bohui Fang , Weinan Zhang , Ruiming Tang , Minzhe Niu , Huifeng Guo , Yong Yu , Xiuqiang He

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

Information Retrieval · Computer Science 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang

Cross-Domain Sequential Recommendation (CDSR) is a hot topic in sequence-based user interest modeling, which aims at utilizing a single model to predict the next items for different domains. To tackle the CDSR, many methods are focused on…

Information Retrieval · Computer Science 2024-10-18 Haipeng Li , Jiangxia Cao , Yiwen Gao , Yunhuai Liu , Shuchao Pang

Capturing users' precise preferences is a fundamental problem in large-scale recommender system. Currently, item-based Collaborative Filtering (CF) methods are common matching approaches in industry. However, they are not effective to model…

Information Retrieval · Computer Science 2020-01-01 Fuyu Lv , Taiwei Jin , Changlong Yu , Fei Sun , Quan Lin , Keping Yang , Wilfred Ng

Deep learning requires large amounts of training data to be effective. For the task of object segmentation, manually labeling data is very expensive, and hence interactive methods are needed. Following recent approaches, we develop an…

Computer Vision and Pattern Recognition · Computer Science 2018-05-14 Sabarinath Mahadevan , Paul Voigtlaender , Bastian Leibe