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Deep Interest Network (DIN) is a state-of-the-art model which uses attention mechanism to capture user interests from historical behaviors. User interests intuitively follow a hierarchical pattern such that users generally show interests…

Information Retrieval · Computer Science 2020-05-28 Weinan Xu , Hengxu He , Minshi Tan , Yunming Li , Jun Lang , Dongbai Guo

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

Given a sequence of sets, where each set has a timestamp and contains an arbitrary number of elements, temporal sets prediction aims to predict the elements in the subsequent set. Previous studies for temporal sets prediction mainly focus…

Machine Learning · Computer Science 2023-08-29 Le Yu , Zihang Liu , Leilei Sun , Bowen Du , Chuanren Liu , Weifeng Lv

Modeling long sequences of user behaviors has emerged as a critical frontier in generative recommendation. However, existing solutions face a dilemma: linear attention mechanisms achieve efficiency at the cost of retrieval precision due to…

Information Retrieval · Computer Science 2026-02-23 Lei Xin , Yuhao Zheng , Ke Cheng , Changjiang Jiang , Zifan Zhang , Fanhu Zeng

Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…

Machine Learning · Computer Science 2024-11-26 Xiaowei Xi , Song Leng , Yuqing Gong , Dalin Li

The study of user interest models has received a great deal of attention in click through rate (CTR) prediction recently. These models aim at capturing user interest from different perspectives, including user interest evolution, session…

Information Retrieval · Computer Science 2022-06-07 Xiaochen Li , Xin Song , Pengjia Yuan , Xialong Liu , Yu Zhang

This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning…

Information Retrieval · Computer Science 2024-06-18 Chang Zhou , Yang Zhao , Yuelin Zou , Jin Cao , Wenhan Fan , Yi Zhao , Chiyu Cheng

Modeling time-evolving preferences of users with their sequential item interactions, has attracted increasing attention in many online applications. Hence, sequential recommender systems have been developed to learn the dynamic user…

Information Retrieval · Computer Science 2022-06-07 Lianghao Xia , Chao Huang , Yong Xu , Jian Pei

The modeling of users' behaviors is crucial in modern recommendation systems. A lot of research focuses on modeling users' lifelong sequences, which can be extremely long and sometimes exceed thousands of items. These models use the target…

Information Retrieval · Computer Science 2024-07-16 Kaiming Shen , Xichen Ding , Zixiang Zheng , Yuqi Gong , Qianqian Li , Zhongyi Liu , Guannan Zhang

The significance of modeling long-term user interests for CTR prediction tasks in large-scale recommendation systems is progressively gaining attention among researchers and practitioners. Existing work, such as SIM and TWIN, typically…

Sequential recommendation aims to leverage users' historical behaviors to predict their next interaction. Existing works have not yet addressed two main challenges in sequential recommendation. First, user behaviors in their rich historical…

Information Retrieval · Computer Science 2023-07-27 Jianxin Chang , Chen Gao , Yu Zheng , Yiqun Hui , Yanan Niu , Yang Song , Depeng Jin , Yong Li

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

Capturing the evolving trends of user interest is important for both recommendation systems and advertising systems, and user behavior sequences have been successfully used in Click-Through-Rate(CTR) prediction problems. However, if the…

Information Retrieval · Computer Science 2022-10-10 Dike Sun , Kai Liu , ShengKai Yang

Sequential recommendation has become increasingly essential in various online services. It aims to model the dynamic preferences of users from their historical interactions and predict their next items. The accumulated user behavior records…

Information Retrieval · Computer Science 2021-02-19 Qiaoyu Tan , Jianwei Zhang , Ninghao Liu , Xiao Huang , Hongxia Yang , Jingren Zhou , Xia Hu

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

Information Retrieval · Computer Science 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

Information Retrieval · Computer Science 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

Information Retrieval · Computer Science 2023-01-20 YaChen Yan , Liubo Li

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

Information Retrieval · Computer Science 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Probabilistic models can learn users' preferences from the history of their item adoptions on a social media site, and in turn, recommend new items to users based on learned preferences. However, current models ignore psychological factors…

Information Retrieval · Computer Science 2013-11-07 Jeon-Hyung Kang , Kristina Lerman

User behavior modeling -- which aims to extract user interests from behavioral data -- has shown great power in Click-through rate (CTR) prediction, a key component in recommendation systems. Recently, attention-based algorithms have become…

Information Retrieval · Computer Science 2024-10-22 Han Xu , Taoxing Pan , Zhiqiang Liu , Xiaoxiao Xu , Lantao Hu