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Personalized PageRank (PPR) is a traditional measure for node proximity on large graphs. For a pair of nodes $s$ and $t$, the PPR value $\pi_s(t)$ equals the probability that an $\alpha$-discounted random walk from $s$ terminates at $t$ and…
This paper presents an approach to identify efficient techniques used in Web Search Engine Optimization (SEO). Understanding SEO factors which can influence page ranking in search engine is significant for webmasters who wish to attract…
Majority of the computer or mobile phone enthusiasts make use of the web for searching activity. Web search engines are used for the searching; The results that the search engines get are provided to it by a software module known as the Web…
Different search engines provide different outputs for the same keyword. This may be due to different definitions of relevance, and/or to different knowledge/anticipation of users' preferences, but rankings are also suspected to be biased…
With the fast growth of the Internet, more and more information is available on the Web. The Semantic Web has many features which cannot be handled by using the traditional search engines. It extracts metadata for each discovered Web…
The data structure at the core of large-scale search engines is the inverted index, which is essentially a collection of sorted integer sequences called inverted lists. Because of the many documents indexed by such engines and stringent…
This paper introduces an efficient algorithm for finding the dominant generalized eigenvectors of a pair of symmetric matrices. Combining tools from approximation theory and convex optimization, we develop a simple scalable algorithm with…
When we search online for content, we are constantly exposed to rankings. For example, web search results are presented as a ranking, and online bookstores often show us lists of best-selling books. While popularity-based ranking algorithms…
This paper is devoted to the online dominating set problem and its variants. We believe the paper represents the first systematic study of the effect of two limitations of online algorithms: making irrevocable decisions while not knowing…
For many queries in the Web retrieval setting there is an on-going ranking competition: authors manipulate their documents so as to promote them in rankings. Such competitions can have unwarranted effects not only in terms of retrieval…
Web Search and Social Media have always been two of the most important applications on the internet. We begin by giving a unified framework, called general search, of which which all search and social media products can be seen as…
Search engine has become an inevitable tool for retrieving information from the WWW. Web researchers introduce lots of algorithms to modify search engine based on different features. Sometimes those algorithms are domain related, sometimes…
E-Commerce challenges traditional approaches to assessing monopolistic practices due to the rapid rate of growth, rapid change in technology, difficulty in assessing market share for information products like web sites, and high degree of…
How large a fraction of a graph must one explore to rank a small set of nodes according to their PageRank scores? We show that the answer is quite nuanced, and depends crucially on the interplay between the correctness guarantees one…
PageRank is a well-known algorithm whose robustness helps set a standard benchmark when processing graphs and analytical problems. The PageRank algorithm serves as a standard for many graph analytics and a foundation for extracting graph…
The power of digital platforms is at the center of major ongoing policy and regulatory efforts. To advance existing debates, we designed and executed an experiment to measure the performative power of online search providers. Instantiated…
With the rise of social networks, information on the internet is no longer solely organized by web pages. Rather, content is generated and shared among users and organized around their social relations on social networks. This presents new…
Search engine results often misalign with users' goals due to opaque algorithms, leading to unhelpful or detrimental information consumption. To address this, we developed a Google Chrome plugin that provides "content labels" for webpages…
We present new algorithms for Personalized PageRank estimation and Personalized PageRank search. First, for the problem of estimating Personalized PageRank (PPR) from a source distribution to a target node, we present a new bidirectional…
In this paper, we consider a non-convex loss-minimization problem of learning Supervised PageRank models, which can account for some properties not considered by classical approaches such as the classical PageRank model. We propose…